... 220240INDEXMade in Japan (Morita), 36 Malaremastarna (Swedish Associa-tion of Painting Contractors),173–1 76 Marketing:via advertising, 119awards for, 138entertainment value in, 160 via films, ... 172Internet:as business facilitator, 83communities created on, 177as marketing medium, 66 67 , 69 ,1 26, 168 , 169 , 171–172marketplace impact of, 112navigating, 103–1 06 Katz, Aron, 214Kelley, Tom, 1 86 189, ... 184as marketing strategy, 168 with nontraditional partners, 179,218–219Alternative knowledge, value of, 29Amazon.com, 203America Online, 66 Andreesen, Marc, 201 A Nous Paris (newspaper), 96 AOL...