... of, 214–15 Destination image papers with an explicit travel context, 215 Destination management, 100 –13 attractive environment, maintenance, 105 106 de -marketing, 107 108 destination competitiveness, ... RTBs/CVBs, roles of, 98–9 destination management, 100 –13 attractive environment, maintenance, 105 106 de -marketing, 107 108 destination competitiveness, achievement, 100 effective market position, ... tourism businesses, stimulation, 103 105 results, 101 societal marketing orientation, 100 Destination- market matrix (DMM), 253 cells, 253 Destination marketing, study: bridging theory...