... example of the new rules of press releases in action.3 The New Rules of PR :: How to create a press release strategy for reaching buyers directlyD AVID M EERMAN S COTT The New Rules of Marketing ... adjustmentson the fly. The New News Cycle The news cycle has changed, and with it, so must many of the rules of the game. With Web-based access to information,consumers have real choices for how they ... COTTAbout the authorDavid Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and...