... order to win your customers’ mindshare now, your marketing can’t be solely about your brand, or products, or features and benefits anymore. More thananything, you have to get your customers ... annualpurchases per customer than the company has ever had in the past.ACTION ITEMS1. Write down what your typical customer likes. Try to avoid writing things your customer likes about your company, ... about you, its about your customers, and just like the Web quickly became too big to tellpeople to visit your website without telling them why, Facebook is too big to tell people to like youwithout...