... topology typicality typology English Language Tests-Intermediate level's archive Group influences on the consumer 1. Dr. Lars Perner of the Marshall School of Business reminds us that ... even outside the house of worship because the religion is a part of the person's identity. plan point sake state near-equals — e.g., coworkers, neighbors, or members of churches, ... Societal 5. Finally, the reference group includes people that the individual would not like to be like. antisocial 9. In case of the normative reference group, the individual tends to comply...