... 18.817.916.013.010.58.97.821.5722.4824.0315.7613.159.948.0737 Honda Environmental Annual Report 2010GlobalInitiatives Honda philosophyanddirectionforthe21stcentury Honda philosophyanddirectionforthe21stcenturyAllof Honda s environmental activitiesareanexpressionofthe Honda philosophyofRespectfortheIndividualandTheThreeJoys,whicharereflectedinourfundamentalbeliefs,managementpoliciesandcompanyprinciple.Thesevaluesaresharedbyall Honda Groupassociates,andformthebasisofallactivitiesanddecision-making.TheyarethecornerstonesofalloftheGroup’sbusinessactivities. ... some companies of the Honda Group in Japan—Mobility Land, Honda Kaihatsu, Honda Sun, Honda Commtec, Honda Technical College, Honda Airways, Honda Trading, Japan-Techno, Honda Finance, Rainbow ... 2010(%)(FY)0100110120∼∼MotorcyclesFaze(introducedinJuly2009).Dual-core catalyzer40 Honda Environmental Annual Report 2010GlobalInitiatives Honda EnvironmentStatement Honda hasbeenimplementingproactivemeasurestohelpresolve environmental challengessincethe1960s,whenconcernsaboutairpollutionbegantogrow.In1966,soonafterexpandingintoautomobileproduction,weestab-lishedadepartmenttoresearchairpollutionmeasures.In1972,underthetheme“BlueSkiesforOurChildren,”weintroducedtheCVCCengine,becomingtheworld’srstautomakertocomplywiththeU.S.CleanAirActwithouttheuseofacatalyticconverter—achallengethoughtbymanytobenearlyinsurmountable.Believingthatproblemscausedbytechnologyshouldbesolvedbytechnology,we’vecontinuedtoconfront environmental challenges....