... on one type of consumption decreases the remaining resources available for the consumption of the other type and for all future consumption in general. Thisstudy did not explore financial constraints, ... deviation of the mean. There were 135, 564, and 201observations in the hedonic, neutral, and utilitarian groups,respectively. Again, the hedonic group s ∆WTP of1 .10wasgreater than the neutral group s ... The presentation of the two alternatives simultaneously and the task of choosing one of the two remain unchanged from the side-by-side choice condition. Therefore, the level of reflec-tion should...