... marketing manager’sknowledge and skills base, resulting in marketers who are overwhelmed andconfused by the range and impact of these ITs on their marketing practice andultimate marketing ... marketing, it cansimply aid or augment certain marketing practices; the core marketing skills arestill needed, probably even more now than they ever were. As advances in ITapplications continue, ... oncontemporary marketing practices, with a dominant IT perspective. She has published inManagement Decision, the Journal of Marketing Management and the IrishMarketing Review, as well as presenting at...