... positioning promises. The customer’s perspective has got to be what THEY want. Whether they trust in their dealings with you, they trust in the construction of the product, they trust in the ... retailer when they need to have your brand in their store. There’s a very interesting bridge between building your strategic brand and owning that place in the minds and the hearts of the consumer ... building the personality, the dimension, the interconnection between your brand and the consumer, the greater the connection, the greater the bond, the greater the loyalty, the greater the sales,...