... has Internet Marketing (IM) really created an impact in Pakistan? If traditional marketing is about creating exchanges that simultaneously satisfy the firm and customers, what is Internet marketing? ... organizations consider when opting to add Internet Marketing as a part of their marketing communication mix found in the research. Especially now in Pakistan marketing tools and techniques are becoming ... www.ijhssnet.com 216 As the present situation indicates, internet marketing is only in its crib right now. Though the use of Internet marketing is becoming widespread, it is not being utilized...