... they are or maybe and why they are seen as potential competitors 5. Additional • Extraneous Variables o Discuss factors that may affect this market (e.g., technological, social, governmental, ... what is being planned but on what has been learned about the market. However, you can allude to what you plan to do in order to set the stage for why you are collecting certain types of data. ... Rather what follows is a market study, a component within the larger marketing plan. (For more information on developing a marketing plan see our marketing plan tutorial.) Thus, the information...