... 1112199_Gerard_cintro.a.qxd 1/19/05 12:18 PM Page 11John Wiley & Sons, Inc. USING IMAGES to ENHANCE PRODUCTIVITY, DECISION MAKING, and PROFITS ALEXIS GERARD and BOB GOLDSTEIN GOING VISUAL12199_Gerard_fm.a.qxd ... DeniseMarcil, and her team, Maura Kye and Mary-Kate Przybycien, and ourwonderful editor at John Wiley & Sons, Debra Englander and herteam, including Greg Friedman, Kim Craven, and Alexia Meyers. ... simple shift to using images in everyday business communications can produce dramaticimprovements to the bottom line. These decision makers are ourguides through the various stories, and they relate,...