[...]... experiences in using images to communicate They were quick not only to describe the practical benefits relating to enhanced decision making, productivity, profits, and customer relations, but also to convey their visceral excitement at being able to communicate in such a natural, detail-rich way for the first time in their lives We hope you see a piece of yourself and your business in the stories that follow... draw What may seem unimportant today, and therefore may not be recorded in a written description, can turn out to be crucially important later on Images recording the daily progress of projects can prove to be valuable assets in tracking and evaluating business processes to help resolve disputes A visual history can be as profoundly important to a business as images are to a newspaper’s archive When... have to be taught how to absorb images; it comes to us naturally In a given amount of time, vastly more information can be communicated through images than through speech or text The challenge in using images to communicate is that, adept as we are at taking in and processing visual information, we must overcome our lack of built-in tools that would help us efficiently create and communicate images. .. numbers of images and gave these images unprecedented reach: No longer confined to the walls of the cave, the church, or the homes of the wealthy, images began conquering the world The main breakthrough of nineteenth-century photography was the reduced time to create an image The introduction of easy -to- use film cameras in 1900, epitomized by the Kodak Brownie and the slogan, “You press the button, we’ll... landscape contractor never leaves her house without her digital camera, because she uses images to communicate to management and clients the current conditions at job sites, the progress of various projects, and suggestions she has for design elements She uses the images to get approvals for change orders, creative decisions, and troubleshooting • The police force in Yakima, Washington, has equipped... way that is most natural to them The question to ask is not, “What does this new technology allow us to do?” but rather, “What is it that people have always wanted to do that this technology enables them to do better?” —Dr Rudy Burger, Founding CEO, MIT Media Lab Europe To set the stage for our twenty-first-century Going Visual success stories, we have assembled a brief history that illustrates how... be captured in minutes and converted into a viewable reproduction within hours, through a repeatable process Since time, even then, was money, the effect was to lower the economic barriers to the creation of images, giving birth to the first incarnation of the photography industry—the portrait studios that, for the first time in history, enabled ordinary people to have likenesses of themselves made... exponentially Images transcend these issues because they are a global language, with an infinite vocabulary that is familiar to everyone That is not to say that our enthusiasm for the use of images is at the expense of language Far from it: We are using words to write this book Words and images together are much more than the sum of their parts Philippe Kahn, the visionary founder of LightSurf Technologies, told... connection to the wireless network—simply push another button to transmit the image More important, camera phones have created a historic sociological change in the way visual communication can fit into our lives People tend to carry their cell phones with them wherever they go They have become, along with our wallet and our keys, an item we VISUAL COMMUNICATION 27 Wireless photography marries imaging to the... Epstein says that the use of images has brought his practice to a whole new level It just makes INTRODUCTION 9 communication so much easier It helps me become a better dentist.” • A cosmetic company’s field sales reps, who service department stores, photograph product display cases, end caps, and shelves to produce a visual report on in-store contract compliance The photos are invaluable in verifying . x0 y0 w0 h0" alt="" John Wiley & Sons, Inc. USING IMAGES to ENHANCE PRODUCTIVITY, DECISION MAKING, and PROFITS ALEXIS GERARD and BOB GOLDSTEIN GOING VISUAL 12199_Gerard_fm.a.qxd. Cataloging-in-Publication Data: Gerard, Alexis, 1953– Going visual : using images to enhance productivity, decision making and profits / Alexis Gerard and Bob Goldstein. p.