... the best revenge of all. - End - The 22 Immutable Laws of Marketing Introduction Billions of dollars have been wasted on marketing programs that could never work. A marketing program ... won't get off the ground. Getting into, staying in and winning the battle of the mind takes money. First get the idea, then get the money to exploit it. If you have the idea and the money, spend ... fundamental force in the marketplace. The principles that govern success and failure are called the 22 Immutable Laws of Marketing. Violate them at your own risk. The Laws of Leadership, Category,...