MARKETING STRATEGIES FOR THE GROWING BUSINESS Frederick H doc

... to leave the ad at that point and turn the page. The gaze motion also reinforces the principle that the best place for a headline is at the top of the ad where the reader starts the visual ... (sales) approach the customer exists for the business, while under the marketing approach the business exists for the customer. The marketing concept is a management plan that views all marketing ... through the ad. The worst place for your logo is the lower left-hand corner; the eye prefers to leave the ad at the lower right-hand corner, so your logo will have greater impact there. The...

U.S. Small Business Administration EB-2MARKETING STRATEGIES FOR THE GROWING BUSINESS doc

... artwork or photograph on the layout sheet where you want it to appear. If you plan to reduce or enlarge the artwork, show the finished height, width and the location on the layout sheet. ... each of the 12 months. Do this by transferring the figures you plotted in Appendix C to the first column of Appendix E these are the same figures. Then multiply the projected volume for the ... as the blueprint for your ad. The finished product can be only as effective as the original layout. The copysheet that accompanies your layout also should contain the size of the ad and the...

Tài liệu Speaking and Writing Strategies for the TOEFL iBT part 7 docx

... Skype. With Skype, I can see my parents’ faces and they can see mine. Before the internet, people had to send letters. That took so long. But the internet has changed all that. The internet ... research my idea, I always use the internet. It’s good for finding articles and papers that can help me with my research. If I didn’t have the internet, I would have to go to the library. That ... Third is the people I can meet. When I have question about my work, I can email other scientists I know around the world. With email, we can chat about our work and share ideas. Before the...

Tài liệu Speaking and Writing Strategies for the TOEFL iBT part 8 doc

... For example, I study ESL at Shelton University. The teachers there have lots of teaching experience. Also, many of them taught English in foreign countries. This is good because the teachers ... medical technology such as chemotherapy has made my sister’s life better. Another example is when I was in high school. When I was learning how to type, we never had computers. We just had old ... attention in the very first sentence of your essay. For the independent essay, there are two types of hook: simple and complex. A simple hook uses the information in the prompt. In the following...

Tài liệu Speaking and Writing Strategies for the TOEFL iBT part 12 docx

... Summarize the points made in the lecture and show how they cast doubt on the points made in the reading. Show-Support Prompt Summarize the points made in the lecture and show how they add ... at the introduction from the sample reading and identify the main point. Because this is the introduction, the main point is the author’s opinion. The author’s opinion is identified by the ... locate the author’s opinion (general statement), check the introduction first. As you read, look for opinion signal words such as the following. They will identify the start of the author’s...

Tài liệu Speaking and Writing Strategies for the TOEFL iBT part 13 docx

... wasn’t a crime. The court disagreed and fined Napster for not paying. Finally, the author says that what he does in the privacy of his own home is no business of the government or the record companies. ... call it the black-and-white rule. The black-and-white rule is simple: If the reading says “Black!”, the lecture will say the opposite, “White!” If the reading says “White!”, the lecture ... from the margin). This formatting style signals the start of a new body paragraph when there is no transition. A new body paragraph signals the start of another supporting example (TiC), or the...

Tài liệu Speaking and Writing Strategies for the TOEFL iBT part 14 doc

... file sharing. File sharing, he says, is not a crime. Finally, the author says that what he does in the privacy of his own home is no business of the government or the record companies. The ... day long from the comfort of your office or home. Never has there been a more convenient way to do business. Another big advantage is the savings. These days, with the average business class ... passage, notice how the author does not state an opinion at the start or in the conclusion. There are simply three body paragraphs. Isn’t the first sentence an opinion? No. The author is simply...

Tài liệu Speaking and Writing Strategies for the TOEFL iBT part 15 doc

... wake up to the fact that marijuana is here to stay? Finally, there is the issue of choice. If I have the right to drink alcohol and smoke cigarettes, why shouldn’t I have the right to smoke ... schools closed but the zoo got a new elephant exhibit. Conversely, the lecturer argues that the money for the elephant exhibit was donations. She also says that the Washington DC school problem ... closed but the zoo got a new elephant exhibit. Conversely, the lecturer argues that the money for the elephant exhibit was donations. She also says that the Washington DC school problem...

Tài liệu Speaking and Writing Strategies for the TOEFL iBT part 16 docx

... fruit and flowers which they locate by smell and with their excellent eyesight. As they eat, seeds from the fruit fall to the forest floor and new trees grow. This is good for the environment ... and show how they add to and support the information in the reading. Show-Support Essay ETS’s Testing Method Prompt Summarize the points made in the lecture and show how they ... also the cause-and-effect relationship in the concluding sentence of each body paragraph (C). Note also how the conclusion (C) restates the task described in the prompt (see the prompt on the...

Tài liệu Speaking and Writing Strategies for the TOEFL iBT part 23 doc

... leave your home. However, I prefer to go to the mall, especially for shoes. When I buy shoes, I need to try them on. If I buy them online, I never know how they will fit. This is a hassle because ... if they don’t fit, it takes a lot of time to return them and get my money back. But if I buy shoes at the mall, and they don’t fit, I can exchange them or get the right size right away. This ... For this task, you must:  take notes as you read and listen;  summarize the main points in the reading and in the dialogue;  synthesize the main points in the reading and in the dialogue;...

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