... to focus your information on how it impacts the markets in which your product competes. Note each sub-section within a section will contain 1-5 sentences that explain the sub-section. How to ... • Current Competitors - full analysis of top competitors including: o Products & Services (e.g., description, uniqueness, pricing, etc.) o Market share o Current customers o Positioning ... sections that summarize the company, business units and nature of business • Business Overview – includes sections on history, ownership structure, types ofbusinesses, mission, strategy/objectives,...