... 21-10Strategic Demand Management •Demand Management seeks to estimate, control, smooth, coordinate, balance, and influence the demand and supply for a firm’s products and services.•Demand Management ... months)MasterSchedule(1-12 months)DEMANDMANAGEMENTSUPPLYING FIRMBUYING FIRMDemandForecastingDEMANDMANAGEMENTResearch and TechnologyFutureCustomerDemandDemand Management Information ... meeting demand against the total costs of adding additional resources required to meet demand 21-14FutureCustomerDemandResearch and TechnologyDailySchedulesOperationsSchedulesDemandForecastingStrategicCapacityPlanningAggregatePlan...