... interesting field include Halliday and Hasan ( 197 6), Brown and Yule ( 198 3) , Winifred Crombie ( 198 6), Guy Cook ( 199 2), McCarthy ( 199 1), etc. In Vietnam, the study of discourse and discourse analysis has ... the study of the advertising language: Leech ( 199 6), Myers ( 199 4), Clark ( 199 6), Cook ( 199 2) Besides, some Vietnamese linguists have approached advertising and advertising language and examined ... EAPs and VAPs. In VAPs, there are 3 89 borrowed words with different parts of speech such as noun, verb and adjective. Among them, the use of nouns predominates the others with 76 .9% . The use of...