TITLE: RESEARCH ON FACTORS INFLUENCING CUSTOMER SATISFACTION – A CASE STUDY OF DANAPHA PHARMACEUTICAL COMPANY, VIETNAM

... quality Customer satisfaction Thesis proposalStudent name: Duong Chi ToanClass: SD-MBA 1ID: 117523211 TITLE: RESEARCH ON FACTORS INFLUENCING CUSTOMER SATISFACTION – A CASE STUDY OF DANAPHA ... Research purpose To identify the key factors which influence customer satisfaction in pharmaceutical service -a case study at Danapha pharmaceutical company. This study also provide ... Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China. International Journal of Information Management, 30, 28 9–3 00. Dabholkar, P .A .(2000). A comprehensive...

USING BRAND AS AN EFFECTIVE WEAPON TO COMPETE IN THE MARKET: A CASE STUDY OF NHAT LINH COMPANY

... sources.Data analysis: Qualitative analysis was done for secondary data and primary data collected from interviews. Quantitative analysis was done for primary data collected from the questionnaire ... evaluation of LiOA AVS’ features between genders and among education levels (Table A2 9, A3 1 ). There is only a difference between age groups in evaluating safety and brand reputation of LiOA ... LiOA brand as a strong brand and a valuable asset of the Company.54DEVELOPBrand IdentityBrand conceptMANAGEBrand ImagePortfolio managementMAINTAINBrand loyaltyEquity buildingConsistent...

COMPETITIVE ADVANTAGES IN OFFICE FURNITURE INDUSTRY IN VIETNAM: A CASE STUDY OF SON THUY COMPANY

... Organization of the research The research will concentrate on two main parts based on two main sources of datacollection. The first part of the research is based on secondary data for analysis. In chapter ... types of tables in Vietnam market according to all the designs of products that SonThuy learn from Thailand, Malaysia, and Singapore.Son Thuy and Xuan Hoa are ranked as the manufacturers who are ... methodsthat Xuan Hoa would apply for wholesalers shop.Along with active marketing force, Xuan Hoa has built attractive promotion campaign. Thecontents of the promotion campaign compensate and attract...

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Research on factors affecting the student’s satisfaction: a case study at the Da Nang University of economics, in Vietnam.

... built on practical research. The study Research on factors affecting the student’s satisfaction: a case study at the Da Nang University of economics” is carried out and formed basing on argument ... under-graduated educationqPractical significance Basing on the result of study Research on factors affecting the student’s satisfaction: a case study at the Da Nang University of economics”, ... Measurement of Service Quality at Danang University of Economics(tangibility, assurance, reliability, responsiveness and empathy)Section C: Measurement of Student Satisfaction. Research on factors affecting...

A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants).pdf

... used, research approach, data collection methods, sources of data, reliability and validity and the limitation of the research. Chapter four presents data analysis and results. Finally chapter ... play a vital role in many consumers buying decisions, as brands are purchased from emotional motivation as well as functional motivation. Many researchers have adopted this added value concept ... based on Aaker (1991 1996) conceptualization i.e. brand awareness, brand loyalty, perceived quality and brand association. Brand association here is referred to as brand image i.e. the set of associations...

the impact of globalization on vietnamese company’s financial performance a case study of lang son cement company (lcc)

... general look at financial statement, the general approach applied in analysis of financial statements, the nature of globalization, and the impact of globalization on the financial statement of ... the analysis of a financial statement takes an important role in business activities of a company. Because any company also need an improvement of financial statement preparation to attract ... definition, globalization is considered as “the expansion of global linkages, the organization of social life on a global scale, and the growth of a global consciousness, hence to the consolidation...

Báo cáo " Landscape ecological planning based on change analysis: A case study of mangrove restoration in Phu Long - Gia Luan area, Cat Ba Archipelago" pot

... n a tion a l p a rkC a t b a n a tion a l p a rkHai villageBai Giai 2Bai Giai 2Bai Giai 2Bai Giai 2Bai Giai 2Bai Giai 2Bai Giai 2Bai Giai 2Bai Giai 2Gia Luan communeGia Luan ... communeGia Luan communeGia Luan communeGia Luan communeGia Luan communeGia Luan communeGia Luan communeGia Luan communeDong CongDong CongDong CongDong CongDong CongDong CongDong CongDong ... 10 families including Pteridaceae (Polypodiophyta), Acanthaceae, Asteraceae, Avicenniaceae, Combretaceae, Euphorbiaceae, Myrsinaceae, Rhizophoraceae, Sterculiaceae and Verbenaceae (Table...

Dynamics of Sewage Spillage and Storm Water Pollution on Lake Victoria Basin- A Case Study of Kisumu Municipality pdf

... Kenya,Uganda and Tanzania and covers a surface area of about 68,800 km2. The catchment of the lake covers anarea of about 185,00km2 and traverses five countries -Tanzania, Uganda, Kenya, Rwanda ... 1Dynamics of Sewage Spillage and Storm Water Pollution on Lake VictoriaBasin- A Case Study of Kisumu MunicipalityDr. Obiero, ONG’ANG A (1) and Makonge, RIGHA (2)(1)OSIENALA (Friends of Lake ... There hasalso been an increase in waterborne diseases such asdiarrhoea, stomach cramps and cholera due to increasein giardia and cryptosporidium parasites and gram-negative bacteria commonly...

ENTRY STRATEGY INTO VIETNAMESE ENVIRONMENTAL MARKET A CASE STUDY OF ALTECH ENVIRONMENT PTE LTD

... company: Taidong machine plant sanitary wastewater treatment plant Taiwan railroad company: Su Lin station wastewater treatment plant Ma Tsu area: Nan Gan desalination plant Lin Yuan Industrial ... plant Taiwan sugar company: Shao Kung sugar refinery wastewater treatment plant Taiwan sugar company: Shao Kung sugar refinery flue gas desulfurization and bad house Taiwan Railroad company: ... servicing andmaintenance of electro-plating linesP&G is today a 200-strong corporation established for its expertise beyond plastic fabrication.The company maintains a team of professionals...

DEVELOPING A COMPETITIVE STRATEGY: A CASE STUDY OF THE THANGLONG GARMENT COMPANY IN HANOI, VIETNAM

... strategies Strategy evaluation Recommended strategy RecommendationDEVELOPING A COMPETITIVE STRATEGY: A CASE STUDY OF THETHANGLONG GARMENT COMPANY IN HANOI, VIETNAM byDang Anh Tuan A research ... categories, timing of sales of each product, and expenditure on activities such as advertising, promotion, administrationconstrains deep analysis on the profitability of jacket category and on ... garment company’s sales representative offices are around, and atthe new year fair at Giang Vo International Exhibition and Fair Center. Targeted respondentsare adults who can use and buy jackets....

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