... observe the factors that influence the perception and the pur-chasing attitude towards PDO/PGI products, to analyse the role of labelling in influenc-ing consumers’ choices and ascertain the existence ... 400 Italian consumers to observe the factors that influence the perception and the purchasing attitude towards such products and the role of logos on the label in influencing their choices. In ... on the indication of origin and the presence of cer-tification marks in their purchasing decisions, swayed mainly by the appearance and price of the food, and do not use labels to select food...