... LayoutLogoTitleMenuImageTextAddressKey Elements – logo, titles, menus, addresses, text, imagesBalance – text, imagesTools – tables, frames, DHMTLLogo and TitleMenu tabsAddressImageTextImageImageImage ... personal name may make it difficult to grow the business, suggests an ego, and may make it difficult to sell the business in the future. •People may always ask to speak to “Ronald MacDonald” ... examples•http://www.erg.it/ergctx/exrt/ERG/en/company/storia/storia_del_marchio/default.html•Samples from design steps•http://www.ideabook.com/tutorials/images/ideabook_logo_samples.pdf•Obey your thirst •http://www.ideabook.com/tutorials/marketing_pr/stepbystep_logo.html...