PERSONAL MBA GUIDE: How to Turn Your Dreams Into Reality docx

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... relevant to your customers, 93Chapter 1 - Attitude: The Key to Turning Your Workforce into Your SalesforceAny company, yours included, can most certainly turn its workforce into its salesforce. ... they give your customer, and being connected to their work at an emotional level, you will never stand out from your competitors and you will never fully turn your workforce into your salesforce.Let’s ... need to connect with customers• Makes customers want to come back and buy• Turns customers into raving fans who tell their friends and family about him. Because Paolo loves his work, it shows,...

... Visualizingistheactofholdingamentalpicture;idealizingistheactofperfectingthementalimageofallfactors,-thepicture,theprocessofsecuringitandtheactofmakingitreal.Youoftenignitetheheartof your idealbyvividmentalpicturesandstrongfeelingsofdesire to possessthe reality; butunlessconnectedupwith your motorpowerofaction,itremainsmerelyanurgentunfulfilledpictureofdesirewithinyou-anidealthatdoesnotbecomea reality. Clutching your ideal to actioncannotbeeffectivelyaccomplishedbyapicture.Letmeillustratethisclearly.Go to anartmuseum;lookatanypaintingrepresentinganumberofpeople.If,aftergoingaway,youclose your eyesandvisualizethepainting,youholdin your mindamentalpictureofthepainting.Withcareandpracticeyoucanmakethismentalpictureveryvividandincrease your ability to re-seeinthemindeverydetailofsuchapainting-lines,formsandcolorsofthingsandpeople.Yet,itisstillamerepicture;itisflat,lackingaction,anditdoesnotimpel to action.ThatwhichIhavejustdescribedisthevisualizingprocess.Visualizinghasproducedmarvelousresultswhenthepersonvisualizinghasturnedsuchmentalpicture-making into theidealizedprocess,eveniftheyhavenotrecognizedthattheyhavedoneso.Idealizing,however,ismoreremarkablebecauseitincludesvisualizingandaddsallotherelements to it.Visualizationcomesfromusingthestored-upimagesofbutoneofoursenses,thesenseofsight.Idealizationcomesfromusingthestored-upimagesnotonlyofthesenseofsightbutofallothersenses. To attainthatwhichwedesireitisnecessary,notonly to seethevisualimage,but to act.Trynowanotherprocess:Idealizethepaintingyousawintheartmuseum;bringitvisually to your mind;re-seeitjustasyoudidbytheprocesspreviouslydescribed.Thenimageaction,-everypersoninitinaction;feelthemdoingthethingtheyarepicturedasdoing;feelthemovement;feeltheactivities.Ifitportraysthemasspeaking,hearthetones,-hearwhattheysay.Imightcontinuewithallotherelementsofthepicture,butIthinkthisissufficient to showyouthedifferencebetweenvisualizationandidealization.Visualizationproducesanonmoving,non-activepictureinthemind,eventhoughitbevividandclear.Beingnon-active,itdoesnotimpel to actionandhencemanyofourpicturedidealsdonotbecomerealities.Butifweidealizeaction,ifweusethementalclutchofconnectinguptheidealofthethingdesiredwiththeprocessofobtainingthatwhichwedesire,actionmustresult;andactionisoneoftheessentialfactorsinmakinganyidealcometrue.THEPROCESSTHATMAKESIDEALSCOMETRUECHAPTER12Processisthewayofdoingthings.Thereareseveralwaysofdoingthings,buttheidealizedwayistheonlywaythatguaranteessuccess.Thenon-idealizedprocessesare:meredoing;purposefuldoing;plannedorthought-outdoing.Thefourthprocessistheidealizedprocess.Meredoingneverleads to success,-forbackofitthereisnoidealoftheprocess,nodesire to improveit,nothought-outplan,andnoideal.Inminesandstoresandfactoriesandoffices,therearemillionsofgoodworkers.Theylearn to doonething-theylearn to doitwell-andthen,foreverafterwards,theymerelydo.Theydrudge,ortoil,orlaborbuttheydonotwork;and-theydonotsucceed.Youyourselfmaydo your workperfectlymerelydoingit;youmaybealwaysatit;othersmaybeable to dependuponyoudoing your workexactly,withnolossoftime,notmissingastroke.Butallthesedonotlead to attainment,-why,evenahay-pressdoesthosethings!Purposefuldoingisonestepinadvanceofmeredoing.Itisbaseduponanideaofprogressandisstimulatedbyadesire.Butthatisnotsufficient.Why,thebank-robberhasapurposeinrobbing;hemaysucceednowandtheningettingwhathewantsandhealwayssucceedsinmakinghimselfauselessmemberofsociety,-yet,hislifeisnotsuccessfulandheisnotasuccess.Evenwellplanned,carefullythought-outdoingleads to thousandsoffailures.Manyayoungman,intelligent,enthusiastic,hardworkingandearnest-startsinbusinessforhimselfandfails,-evenafterhehasplannedandthoughtouthisentireproblem.Whenhebegins,heseessuccess-bigsuccess-withintwoorthreeyearsatmost.Butinsixmonthsthesheriffmayclosehimupasafailure.Evenplanneddoing,baseduponideas,desiresandthought-outprocesses,failsunlesstheprocessisidealized.Itisonlyanidealizedaim,processandattitudethatalwayswin.SometimeagoanadditionalmainsubwaywasopenedinNewYorkCity.Itnecessitatedanewroutingofpassengers.Morethansevenmillionpeoplehad to learn to travelbynewroutes.Fordaysbeforeitsopeningthepaperswerefullofthenewsystemand how to getfromonepoint to another.AtleastnineoutofeverytenofthemillionsofadultsinNewYorkmusthavereadthedirectionsprevious to theopening,althoughprobablynotoneinahundredthousand-whentheyreadthedirectionsoverandoveragain-idealizedthenewroute,noridealizedthemselvesgoingaboutthecityor to andfromworkonit.TheResultofNotIdealizingtheProcessonthedayoftheopening,intelligentmenandwomencrowdedandjammedeachother,wentwheretheydidnotwish to go,evengotlost,thoughmanyofthemhadknownNewYorkalltheirlives.Theconfusionandjammingofthemobattwotransferstationsweresogreatthatscoresofwomenfainted,andmanywereseriouslyhurt.Morethanamillionpeoplelosttheirheads-morethanamillionwereconfusedforweeks.Itwasnecessary to closethecrosstownsubwayforamonth to preventaccidents-actually to preventpeoplekillingthemselvesandeachother,becauseoftheirconfusedmobaction.Andallofthisconfusion,trouble,injuryanddelaycouldhavebeenpreventedifeachofthesevenmillionpeoplewhousethesubwayshadspentbutfiveminutesprevious to itsopeninginIdealizingtheProcessoftravelingonit. How IIdealizedtheProcessinthisCase:Itookadescriptionoftheroutesfromanewspaper;readitcarefully.ThenIquietlyvisualizedthenewroutes.Next,Iidealizedaction,-Idealizedmyselfusingthenewroutefrommyhome to myoffice,picturingmyselfonthecars,changingwherethedescriptionsaidchangesmustbemade;idealizingeverybitofthejourney to myofficedoor.NextIidealizedonetripafteranother to otherpartsofthecity,untilIhadmyselfmentallyusedeverynewandoldroute.Afterthis,itwasimpossible to beconfused;impossible to makeamistakeinusingthesubway.Millionsofothersthoughtofthenewroutes,butcertainlyveryfewconsciouslyidealizedthemselvestravelingonthem.YeteveryindividualinNewYorkcouldhavedoneitinfiveminutesiftheyhadonlybeeninthehabitofIdealizingtheProcessofDoingThings.Othershadideasofthenewroute,ofwheretheywanted to go,andof how to getthere.Iturnedmyideas into ideals.Idealizingtheprocessofdoingthething,includedmorethanthere-seeingofthementalpictureofthenewroute.Ididmorethanvisualizeit.Iput into itanelementofaction.Ikeptmy“clutch”insothatthepicturebecamemovement.Thatisalwaysessentialinattainingthatwhichyoudesire.THEACTOFMAKINGTHE REALITY YOURSCHAPTER13Thislastactivity-theactofmakingthe reality yours-comprisesthreesteps:idealizing your attitude;unifyingthesubstanceoftheidealWITHthesubstanceofthereal;andmakingtheactualthingapartof your possessionsorplacingyourselfintheactualconditionsthatyouhaveidealizedanddesired. Your attituderelates to yourself, to others, to conditions,and to theworldingeneral.Beginwithyourself.Consciouslyornot,youdotakesomekindofanattitudetowardyourself.Youmaythinkyourselfawormoragod.Youarefree to takeanyattitudetowardyourselfyoudesire to take;butthereisonlyoneattitudethatleads to successanditistheidealizedattitude!Incompletethinkingin“ideas”makesyouseeyourselfasachildofsin,suffering,sorrow,weakness,mistakeandfailure.Thinkofyourselfasyouare:asonofGod-idealizingtheendyoudesire,theprocessbywhichyouattain,andtheattitudeyouholdtowardyourself,others,conditions,andtheuniverseitself.Then,idealize your attitudetowardothers,"Thatwhichyeseekyeshallfind."Ifyouthinkthatallmenaretrying to crushyou,youwillbecrushed;first,because your attitudecloses your eyes to theopportunitiesofferedyou;andsecond,becausesuchanattitudediscoversanddraws to youthosewhodonothelpyou.Ifyouidealizeothersaswilling to helpyou,youdraw to youmenandwomenwhowilldothesquarethingbyyouandhelpyou,-inthemyouwillfindhelpandajustreward.Thisidealizedattitudedoesnotmakeyouatrustingsimpleton,fortheidealizedattitudealsoidealizeswisdominknowingothers.Theidealizedattitudechangesalltheconditionsoflife.Inbusiness,itleadsus to expectgoodresults,and,expectinggoodresults,weplanbetter.Whenweplanbetter,-thatis,in,amoreidealizedway-wegetbetterresults.Idealizetheworldingeneral.Theuniversemustbegood.Ifitwerenotgooditwouldgo to piecesovernight,-forevildisruptsanddestroys.Goodattractsandunitesandholdstogether.Youcannotidealize your business, your professionand your workwithoutconductingthewholeaffairasanidealizedservicethatinevitablywillforce your ideals to cometrue!YoumayidealizetheThingDesired,idealizetheProcessofAttainingItandCarryOuttheProcessinAction,-and,yet,by your attitudekeepthe reality frombecomingyours.Withagroupofcongenialfriends,youcandesireandidealizeanevening'spleasureforyourselfandthegirlyoulove,youmaycallforherandgo to thegatheringtogether,-andyet your attitude,ifdisagreeable,cankeepthepleasureoftheeveningfrombecomingyours.First,then,giveattention to your attitude!Second,unifythesubstanceof your idealwiththesubstanceofthethingorconditiondesired.Thesubstanceof your idealisyours!Itisof your mind.Thesubstanceofthe reality maynotyetbeyours. To makeityours,youmustmakethebodyof your idealcoincidewiththebodyoractualityofthatwhichyoudesire.Re-readthechapterson How to FormanIdealthatWillComeTrue,FiringtheHeartDesireof Your Ideal,GivingaBodyofEthericSubstance to Your Ideal,andGiving Your IdealtheImpulseofAction to MakeItReal.Then,re-image your idealinaccordwiththosefourqualities-itsform,itsdesire,itssubstance,itsimpulse to action.Next,re-readthethreechaptersofTheSpiritofMatter: Your IdealsandWhatCompactnessofMatterGives to Them, Your DesiresandWhatAttractiveEnergyGives to Them,WhatMovementinMatterGives to theBodyof Your Desire.Donotneglect to re-readthese.Youremembermuch,butnotallthethings.Re-readthem,recognizing:thatthematerialdensity,ofthethingyoudesireisanethericsubstancecoincidinginnaturewiththesubstanceof your ideal;thatthematerialsolidityofthethingyoudesireisinfiniteattractiveenergywhichcoincidesinnaturewiththeholding-togetherenergyof your ideal;andthattheenergyofthematerialthingdesiredisethericforce-exactlythesameforceasexistsin your ideal.Now,imageeachdetailof your ideal,projectitoutof your mind to theplaceoftheactuality,anduniteitwiththesamedetailofthematerialactualityyoudesire to beyours.Donotmissasingledetail;maketheprojectedidealcoincidewiththeactualthingineveryfeature-form,substance,energyandplace. To missnofactor,unifystepbystep,-as to color,sound,taste,smell,balance,heat,movement,directionofmovement,form,size,finenessorroughness,hardnessorsoftness,cold,weight,use,pleasuresfromuse,etcetera.Missnoneofthese!Then,third,takepossessionofthethingorwalk into theconditiondesired.Idealizeyourselfinaction:(1)theconditionofyourselfwheninaction;and(2) your useofthemeans to beusedinperforming your action.Ifthisafternoonyouare to go to onemanoragroupofmen to discussordosomethingwhichitisnecessaryforyou to presentordoinorder to make your idealcometrue,imageyourselfwiththemanorwiththemen,imageyourselfatperfectease,image your confidenceinyourself,image your self-controlwhentalking to them,whencontradictedbythem,evenwhenridiculedbyoneormoreofthem.Imagetheseconditionsin your mindbeforeyougo.Itbuildsinbrainapaththatmakesthedoingofthethingbutamererepetitionofathingalreadydone.Isayimagethesethings,-notmerelyimaginethem;merelythinkingaboutthemwillnotbringresults.Imagealsotheimpressionsyouseeyourselfgiving to others:Areyouappearingassincereasyouaresincere!Areyouappearingasreliableasyouarereliable?Areyouappearingactiveandenergeticandsaneandsafe?Remember,itisnotonlywhatyouare,butwhatyoucommunicate to otherswhichdeterminesresultsindealingwithothers.Idealizingtheactionbuildsinbrainpaths.Then,whenyoucome to theactualdoing,youhavealreadyestablishedahabitofdoingitsuccessfully.Themoretimesyouidealizethedoing,thestrongerandmorepermanentthesebrainpathsbecome.Hence,whenyougo into action,youaremerelyrepeatingwhatyouhavealreadydoneandwhatyouhavealreadysucceededindoing.Consequentlythereisnohesitancy,nodoubt,nolackofconfidence,nolackofease,andnomistakesin your action.And-becauseyoucenter your effortrightlythethingorconditionisa reality andbelongs to you!Where to center your effortnowfollows.WHERE TO CENTER YOUR EFFORTCHAPTER14Itisveryimportantthatyouidealizethatwhichyoudesire;but,sofarastheattainmentofitisconcerned,theprocessismuchmoreimportant,andidealizingtheprocessisthemostimportantofall.Iwillillustrate(1)byalittleincidentand(2)byagreatworldexperience.Inthespringof1919,sometimeafterIhadreturned to theUnitedStatesfromoneofmysojournsabroad,Iwrotealetter to ElizabethTowne.IhadknownherformanyyearsbutwhileIwaslivingabroadwehadbeenquiteoutoftouch.WhenMrs.Townereceivedmyletteritawakenedadesireinhermind.Therewas to beaconventionnearherhometownthefollowingweek.Shewishedme to speakatthatconvention. To havemespeakattheconventionwasheridealoftheThingDesired.DidshestopwiththeIdealofthethingdesired?Notatall.ShebeganIdealizingtheProcessofgettingmethere.Shepressedthebell-buttonimmediately;incameastenographer;andaletterwassenttellingme how Icouldcomeandreturn-givinginformationofthetrains -how, bytravelingatnight,thetripwouldtaketheleastpossibletime.AtintervalsduringthatdayandnextshewentonIdealizingtheProcessofarrangingformewhilethere,-whereIshouldstay,whenIshouldspeak, how manytimesIshouldspeak,etcetera,etcetera.Shegavetenseconds to recognizingtheIdealoftheThingDesiredandanhourormoreIdealizingtheProcess:10seconds to theformer;3,600seconds to thelatter.That'sabouttherightproportion.Thinkthisover;itapplies to everythinginlife.-Giveaboutathousandtimesmoretimeandeffort to idealizingandworkingouttheprocessthanyougive to idealizingthethingyoudesireand your idealwillcometrue. Turn fromthisverysimpleincident to considerthevalueofIdealizingtheProcessinattaininggreatthings-anyverygreatthing-insuchamatterasaworldwar.ThegreatWorldWarwasagreatspiritualtestoftherace.WhentheGermansin1914wereattheMarne,theIdealoftheThingDesiredwas:theGermanArmymustbestopped!Thiswasnotamereidea;itwasalifeanddeathidealofthepeoplesoftheAlliedcountries.Greatleadersrecognizedthis.WhennewsthattheGermanArmywasbeingforcedbackwastickedoffintheLondonWarOffice,LordKitchenersaid,"Godmusthavedoneit";andLordRobertsreplied,"Itmeansthenationshavebeenpraying."Thefollowingyear,duringanothercrisis,LloydGeorgeexclaimed,"ThewarwillbelostunlessallEnglandgetsdownonherkneesinprayer;"andin1918thegreatFochfounddailycommunionnecessary.ThiswastheemphasisoftheIdeal.ButtheProcesswasnotneglected.Evenhe,whodailyspentanhourinprayeranddailywent to HolyCommunion,knewthatGodhelpsonlythosewhoknowenough to helpthemselves.Ouronenationalwar-idealwas:Win!Havingoncerecognizedthis,didwewastetimeharpinguponit?No!Andwesucceededbecausewecenteredmostofoureffortsupontheprocessesnecessary to winthewar.Whenitwasnecessary to savefoodwesavedit.Wewentwithoutthisorthat-withoutmeatonmeatlessdays;withoutwheatonwheatlessdays.Butwedidmorethanaccepttheprocess;weIdealizedit.Wemadeitamatterofpatriotism;areligionofbrotherlyhelp to ourallieswhoneededfood.When,weneededmoney,didwecontinueharpingontheIdeal?Notatall!WeIdealizedtheProcessoffurnishingthemeans to equipandfeedourboys.WeIdealizedtheProcess to suchanextentthathewhodidnotbuyallhecouldaffordandalittlemore,feltwronginside.Whenmoreshipswereneededcollegeboysandhighlypaidbusinessmendidmanualworkintheshipyards;andwhenmoremunitionswereneeded,womenwhosewhitehandshadneverbeforeknownthegreaseoffactorymachines-workedlonghoursbecausetheprocesswasIdealized.Whatwasnewinthis:wehadalwaysheldidealsandbeenforced to takepartintheprocessesoflifeinpeacetimes.Thenewthing-thethingthatbroughtphenomenalresults-wastheIdealizationoftheProcess.Noworkwasdrudgery;itwasanIdealizedPartoftheEffortsofaGreatHumanBrotherhood.SupposewehadneglectedtheProcess!Supposewehadmadenomunitions,builtnoships,soldnobonds,sentnomenoversea,-wouldsuchprocedurehavehelped to winthewar?!Suchaprocesswouldhavebeenridiculous.Yet,inothermatters,weattempt to makeouridealsanddesirescometruebyholdingpersistentlydayafterdayandmonthaftermonth to theidealoftheThingDesired,givinglittleornoattention to idealizingtheprocessandputtingit into operation.Ifyouwant to win,ifyoureallywishthatwhichyoudesire,ifyoutrulydesire to make your idealscometrue -to  turn them into realities,firstform your idealoftheThingDesiredbutgive your greateffort to IdealizingtheProcessandputtingit into action.Thatbringsyouthe reality! IDEALIZEDTHINGSMAKEFORTUNESCHAPTER15Inwhateveryouaredoingandinwhateveryouhope to doandattain,itisnecessary to dealwiththreefactors:things,wordsandpeople.Infact,whenyoucome to thinkofit,thereisnothingelsewithwhichyoucandeal.Consequently,idealizingtheprocessofattainingwhatyouwantincludesidealizingthethingswithwhichyouworkorthethingsyouare to handle;andoftengreatfortunesaremadefromidealizinglittlethingsandgreatfailuresresultfromnon-idealizationofthings,bigorlittle.Herearetheexperiencesoftwomenillustratingthepoint.ItwasonthetrainspeedingacrosstheStateofNewYorktowardChicago.Ihadleftthediningcar,gone to theClubcarand,observingthattheseatsaboutoneofthecardtableswereempty,satdowntheresothatImightbealone to read.Menwerecominginfromdinnerandsoonamantookaseatacrossthetable.Ilookedup to determinewhetherotherswerewithhimand,ifso,whethertheymightnotwishthetableforcardplaying.Buthewasalone.Hehadafineface,clean,clear-cut;evidentlyamanofeducation;perhaps,amanofculture.Hisface,hisbearing,hisattitudeallproclaimedhim to bea“manofideals.”Idonotmeanavisionary,butamanwhodoesandwhohasalwaysdonethatwhichisrightandwhorefusesandhasrefused to dothatwhichiswrong.Inaminutewewereinconversation.Itstartedregardingthehighcostofliving.Itwentfromonething to another.Hewascommunicativeanditwasnotlongbeforehementionedthathehadwishedthisyear to sendhisboy to collegebuthehadbeenunable to dosobecausehecouldnotaffordit."AcollegeeducationcostsfourtimesasmuchtodayasitdidwhenIwent to college,"hesaid.ThefirstpointIwishyou to rememberisthis:hecouldnotafford to sendhisson to college.Iledhimonintheconversation,learnedthataftergraduatingfromcollegehehadbeenaschoolteacher;thatlaterhehadbeeninY.M.C.A.work;awelfareworkerinamanufacturingplantforayear;andthatin1913,he,withafriend,hadgone into amanufacturingbusinessofhisown."Whatlineofmanufacturing?"Iasked."Oh,justlittlewickerhandsatchels,suchasboysuse to carrybooks to andfromschool,"heanswered.ThisisthesecondpointIwishyou to remember:"Oh,justlittlewickerhandsatchels."Thisconversationtookplaceintheyear1920.Itindicatesthatafterhavingbeeninbusinesssevenyears,manufacturinganarticleofuse to atleasttenmillionschoolchildrenaswellashundredsofthousandsofothersinourcountry,this“manofideals”wasunable to sendhisboy to collegebecausehecouldnotaffordit.Wetalkedofotherthings;butbeforelongheleftme,goingback to hisprivatecar.Twoothermencameinandsatdown.Oneacrossthetable,onebesideme.LaterIlearnedthatonewasacoaloperatorofIndiana,andtheother,-well,therestofthestoryconcernstheotherman.Onelookatthismantoldmehewasnotaso-called“manofideals,”-thatis,notinaccordwiththeordinaryuseoftheterm.Helookedveryprosperous;hewastalkative-menarealwaysmorecommunicativeafterdinner,smokingagoodcigar,onatrainwithnothingelse to do.Thismanisthesoap-dyekingoftheworld.Onlyafewyearsagoheandafriend,hiswifeandhisfriend'swife,startedinbusinessmakingsoap-dyes.Altogethertheyhad$800.Todayeachofthemismorethanamillionaire.Theirsoap-dyessellfortencentsapackage,yettheydoabusinessofmanyhundredthousanddollarsamonth.Theysecuredtheoriginalpatentandconsequently,inaddition to theprofitstheymakefromtheirownconcern,theyarepaidroyaltiesbyallothersoap-dyecompanies. How didhedoit?Ihavesaidthatheisnotamanofideals.Thatstatementisbothtrueandnottrue.HeisnotamanofidealsofthePhariseekind,butheisamanwhoidealizesthethingwithwhichheworks. To himthesoap-dyeisoneofthegreatinventionsoftheage.Hisfaceglowedashetoldaboutit;hiseyesshone."Thinkwhatitmeans,"hesaid,"foreverywomanintheland-infact,allovertheworld,fornowwe'resellingsoap-dyes to Europe,Australia,IndiaandJapan -to beableintwominutes to changethecolorofhershirtwaist,ofapieceoflace,oranylighttrimmingmerelybydippingitinourdye,withoutanyboiling,andwithoutstainingherhands."Fromtheverybeginninghehadidealizedthethingheproduced.Hehadidealizedthesoapinorder to selectthebestforthepurpose.Hehadidealizedthedyessoas to producethemostusefuldye,themosteasilyandquicklyuseddye,-adyeneedingnoboiling,adyethatdoesnotstainthehandsofthoseusingit.Hehadidealizedthechemicalsusedintheprocessofmakingthedye,and,ashetalkedof how hehadbuiltupthebusiness,IsawthathehadevenidealizedthekindofchemicalexperthewantedandhadthensearchedtheUnitedStatesuntilhefoundthemanthatfittedhisideal.Hehadidealizedjusticeandhadsecuredpatentrightsforhimselfandthosewhohadworkedforhim.Hisprocessofidealizingthething-thesoap-dye-didnotstopwhenhehadputagoodproductonthemarketandwhenthatproducthadearnedhimmillionsofdollars.Hetoldme how thatveryafternoonhehadspentthreehourswithJapanesegirlsinNewYork to provehissoap-dyeswouldnotstainthehandsoftheJapanesewomen.himmopthekitchenfloorsthatheranawayfromhome!Althoughhandicappedinchildhoodandyouthwithwhatmostofusconsiderinsurmountablephysicalhandicaps,yethehaslivedlong,workedmuchandretainsenduringvitality.Thoseinwhosetimehefirstworked-HelenWilmans,Dr.Adams,Mrs.Eddy,Dr.Stockhamandothers-havelongsincepassed into thegreaterlife.Yet,today(Iknowfromyearsofassociation),heoftenworkstwentyhoursoutoftwenty-fourandfindslifeandtheworkajoybecausehelovesboth.YouandImaynotwish to workthus,yetitgivesonegreatconsciousnessofpower to knowthatsomeonehasattainedsuchspiritualcontactwithLifethatheisable to doso.Hisrecreationispainting.Afteraday'swork,usuallyfromeighteen to twentyhours,hepaints to resthimselfbeforegoing to sleep.Hepaintsatsuchtimeswithphenomenalrapidity.Hehasworkedmuchandallhehasdoneorwrittenisoriginal.Inpointoffact,hehasdonesomanyoriginalthingsthatmanyfinditdifficult to keeptrackofhiswork.Morethantwentyyearsagohewroteofthevalueofvitamins,nowbeingacceptedbythemedicalprofession;agenerationagoheprovedthesolarplexus to beabrainbyitself,astatementthenridiculedbybiologistsbutnowaccepted;seventeenyearsagohediscoveredthattoneismostresonantlyprojectedontheparaboliccurveanditisjustnowbeingusedbyengineers to securevaluablepatents;withinthisdecadehehasformulatedanewscienceofsociologywhichconservativeFrenchthinkershavecalled"epochmaking."Hewasthefirstman to workoutanewscienceoftheartsunifyingthebasicprinciplesofmusic,literature,painting,sculptureandarchitecture; to workoutneuralreaction;and to provethatnewbrainstructurecanbedevelopedbyconsciousfunctioningjustasBurbankprovedthatnewplantstructurescanbedeveloped.Inthisbookonethoughtdeservesmorethanpassingmention.Duringthecenturiesphilosophershavesoughtthebasisofthesoul'sfaithintheunityofallthings.Clearly to presentthatbasisofunityisnow,Iknow,BrownLandone'sonegreatlifeaim.Hemayormaynotsucceedinmakingtheworldconsciousofthisunity,butatleasttheattemptinTheSpiritofMattercomesnearermakingusknowthatthespiritualandmaterialworldareonethananythingwrittenpreviously.Withsuchaconsciousnessoftheunityofallthingsofspiritandofmatter,thefaithisstrongandthewayisclear to makeouridealscometrue.HehaddonethisbecausereportshadcomefromJapanthatthedyesdidstainthehandsofJapanesegirls.Hebeganhisworkbyidealizingthethingheintended to manufacture;hehadidealizedthethingeverydaysincehefirstconceivedit;andheisstillidealizingthatsamething.Isitanywonderthathisfaceglows,thathiseyesshine,thathistoneisenthusiasticandthatheismakingmillions?Heisnotaso-called“manofideals,”butheputsidealizing into action.Heidealizeseverything,evencommonlabor;hewasactuallyhappytellingmethatheandhiswifemadethefirstdyesintheirownhomeinstewpotsanddish-pansandthat,whilehewasmakingtheboxesinwhich to shipthedyes,hiswifewasoutpeddlingthem.Hehasidealizedtheservicethedyesrender to millionsofwomenandthejustrewards to himself.Consequently,heissuccessful.Heisworthmillions,madeinlessthanfouryears;hewasable to sendhistwoboys to college.TherearePhariseestodayastherewereinChrist'stime.Whatvalueare your idealsunlessyouusethem?Thegreatmasterhassaidthatunlessweusethetalentswehaveeventhatwhichwehaveshallbetakenaway.Itisnotholdingidealsthatmakesdesirescometrue.Itisusingideals.Thefirststepis to idealizethethingwithwhichyouareworking.ABILLIONDOLLARSBYIDEALIZINGTHEMOVEMENTOFTHINGSCHAPTER16Everyonewantsabundance-abundanceofallthings!And,specifically,everyonewantsmoneyandallthingsthattaketheplaceofmoney.Canyou turn adesireformoneydirectly into money?No,certainlynot!Moneyistheresultofabundance,notabundanceitself.Letusagreeuponthemeaningoftheterm.WhenonefriendisthinkingofaPersiancatandanotheristhinkingofanordinaryhousecat,bothwilldisagreewithwhatIamsayingaboutacatifIamthinkingandtalkingofawildcat.Thereforequalifyatoncethewordabundance.Onemeaningofthewordissufficiency-enough to meetallourtrueneeds,presentandfuture.IdealizingtheProcess to SecureAbundanceshouldnotbelimited to securingmoneydirectly.Otherfactorsaremoreimportant.Theyareanabundanceofideas,recognitionoftheabundantopportunitiesthatsurroundyou,andbeingabundantlyprepared to makeuseofthem.Lackofmaterialabundanceisnotalackofideas;butmoney-lackalwaysindicatesapovertyofidealsregardingtherightprocessesofgettingmoney.Onceallhairpinsweremadeofstraightwireandwerealwaysmoving-alwaysslippingoutofthelady'shair.Millionsofwomenweredisturbedaboutitforscoresofyearsandmanypeople-millionsofthem-hadideasaboutit.Hundredsofthousandsconsciouslydesiredandwishedforsomethingbetterandthoughtaboutit.Nothing,however,resultedfromtheideasandthoughtsofthesehundredsofthousands.Notaoneofthemevermadeacentoutofhisorherideasorthoughts.Therewasnoabundanceinthem.But,therewasabundanceintheidealofahairpinwhichofitselfpreventeditselffrommovingeasily.Themanwhoidealizedandproducedthecrinklywirehairpinisnowamulti-millionaire.Abundancealwaysresidesinanideal,-whetherofpropertyormanagementormanufacturingorpositionorwhatnot;itresidesinidealizingeventhedetailedpartsofthingsandthemovementofsocommonasubstanceasoil.ThestepsintheIdealizingProcesswhichbroughtsuccess to Mr.Rockefellerwere:First,heidealizedoilindetail.Theotheroilmen-thenwealthierthanMr.Rockefeller-thoughtofoilonlyasoil;ascostingsomuchperbarrel,assellingforsomuch,andasbringingsomuchprofit.Mr.Rockefellerthoughtofthesethings,butinadditionheidealizedoilinallitsdetails.Mentallyhevisionedothersubstancesinit-notatalllikeoil.Moreover,heidealizedtheprocessesofseparatingthesefromtheoil,andoutofthesecametheby-products.Today,itissaid,theStandardOilCompanycouldgiveawayallitsoilandyetpaygooddividendsoutoftheprofitsofitsby-products.Letusbejust:thiswealthfromthebyproductswasdue to thefactthatMr.Rockefellerwaslessrealisticthanothers;heidealizedtheoilthat to otherswasjustoilandnothingmore.Second,Mr.Rockefelleridealizedthemovementofoil.Otheroilmenthoughtoftransportingoiljustasbarrelsofflourandbarrelsofsugararetransported.ButMr.Rockefelleridealizeditinmotion;hesawitflowingandidealizeditflowinginpipes.Hencethepipelinesystem,thesecondgreatsourceofStandardOilprofitsandsupremacy.Againletusbejust-GodandHislawsrule:Mr.Rockefellerwonphenomenalfinancialsuccessbecauseheidealized,morethandidhiscompetitors,thedetailedpartsofthethinganditsmovement.Ontheotherhand,Mr.Rockefellerdidnotidealizehisrelation to therestofsociety.Hethoughtofhimselfasamanstandingalone.Forfortyyearshewassilent,-unwillingthatanyonewithinhiscompaniesshouldgiveany ... alwayscometrue!Youcannotpreventthemmorethanyoucanstopthewhizzingofelectronsorthewhirlingofstars.THEONLYTHREEACTIVITIESNECESSARYCHAPTER6First,thereistheIdealofSomethingDesired;Second,theProcessthatLeads to AttainingIt;andThird,theActofMakingthe Reality Yours.Thesearethethreebasicactivitiesofattainingthatwhichyoudesire;theyaretheonlyoneswhichhavebeenandcanbesuccessfullyusedinattaininganyqualityordegreeofdevelopmentwithinyourselforinobtaininganything,conditionorpositioninsocietyortheworldaboutyou.Thesethreeactivitiesaresimplystatedbecausetheyaretrue,-notbecauseIwritethem.Basictruthsarealwayssimple;and,ifnotenvelopedinamassofsuperfluouswordsorintertwinedwithawebofentangledthoughts,theyarealwayseasilyunderstood.Whensimplystatedandeasilyunderstood,itiseasy to applythem.Ifyoupermit your ideal to belostinajungleofmanywordsand your process to bemisdirectedbyamultitudeofvaryingthoughtsandfeelings-eachpointinginadifferentdirection-why,then,ofcourse, your idealwillnotandcannotbecomea reality. Unlessyoucanclearlyanddefinitelystate your ideal,itisnotsufficientlyconcrete to makeanyprocessofattainingitsuccessful.Unlessyoucandefinitelyandsimplystatewhatyouare to doand how youare to doit, your planoftheprocessofattainingorobtainingthatwhichyouwantwillbeconfusedand your effortwillbepartlywastedandprobablyunsuccessful.Attainingthatwhichyoudesireiseasyandcertain:(1)ifyouconceiveaclear-cutidealofwhatyoudesire;(2)ifyou turn theideal to theparticularprocessthatalwaysleads to attainingorobtainingthatwhichyouwish;and(3)ifyouknow how to makethe reality apartofyouor your surroundings.Thatyoumayknow how to make your ideasanddesiresbecomerealities,Inowtakeuptheprocessinthissection: To AttainYouDesires,AllThreeMustbeUsed; How to FormanIdealthatWillComeTrue;FiringtheHeart-Desireof Your Ideal;GivingaBodyofEthericSubstance to Your Ideal;Giving Your IdealtheImpulseofAction to MakeItReal;TheProcessthatMakesIdealsComeTrue;TheActofMakingthe Reality Yours;andWhere to Center Your Effort. TO ATTAIN YOUR DESIRES,ALLTHREEMUSTBEUSEDCHAPTER7Ifyouidealizeanduseallthreeofthebasicactivitiesandonlythosethree,itiseasy to make your idealsbecomerealities.Youalwaysattainwhenyouidealizeandusethem;but,ifyouleaveoutanyoneofthethree,youfail to attain your desire,-andnoonecanbeblamedexceptyourself.Ifyouidealizeonlythatwhichyoudesireandholdfaithfully to thatideal,-thatis,ifyouuseonlythefirstofthethreeactivities,-youwillsucceedandjustlyinproportion to whatyoudo.SinceGodisjustice,theresultcorresponds to theeffort.Idealizingwhatyouwantandholdingfaithfully to theidealformonthsandevenyearsbringsyouthesuccess your effortmerits-evenafteryearsyouwillstillbeholding to theideal.And,ifyouidealizethatwhichyoudesireandattempt to takepossessionofitmentally-usingthefirstandthirdofthethreebasicactivities-yousucceedandjustlyinproportion to whatyoudo.If,wheninNewYork,youlearnofafootballgame to beplayedinBostonanddesire to bepresent,theidealoftheThingDesiredis to beinBoston.Ifyoudesire to drivebyautomobilefromNewYork to Boston,thatistheidealoftheProcessyouintend to use to get to Boston.Ifyougo to your garageandsitin your carforaday,amonthorayear,holdingfaithfullyallthetime to theThingDesiredandholdingalsoamentalpictureofbeinginBoston-mentallypicturingthefirstandthirdsteps,butomittingthesecondone-beforetheyearpasses your friendswillwish to sendyou to themadhouse;andonlybecauseyoufailed to usethesecondactivity-thatoftheprocessofactuallystartingthemachineanddrivingfromNewYork to Boston.Itisnotenough to holdidealsoftheThingDesired,-thefirststep.Itisnotsufficientanditmaybedangerous to declarementallythatyoupossessit,-thethirdstep.Itisnotenougheven to havefaiththat your desirewillcometrue,thoughfaithisthesubstanceofthingshopedfor.Youmustput your ideals into idealizedactionforidealsarethesubstanceofthingsthatareandidealizedactionistheonlycertainprocessofattainment.“Faithwithoutworksisdead”doesnotstand-alone;Christandtheapostlespresentedthetruthmanytimes:"ImustworktheworksofHimthatsentMe....Return to God,anddoworks.-Whatdothitprofitthoughamansayhehathfaith,andhavenotworks?-Canfaithsavehim?-WasnotAbraham,ourfather,justifiedbyworks?Byworkswasfaithmadeperfect.-Iwillgiveuntoeveryoneofyouaccording to your works.-Hethatovercomethandkeepethmyworksuntotheend, to himwillIgivepoweroverthenations."Ofthenames to bewrittenintheBookofLife,theyare to bejudged"according to theirworks";andtheverylastmessage-lastchapterofRevelation-is"Behold,Icomequickly;andmyrewardiswithme, to giveeverymanaccordingashisworkshallbe.""Hitch your wagon to aSTAR"isnotsufficient.”"HITCH your wagon to astar"bringsresults.” HOW TO FORMANIDEALTHATWILLCOMETRUECHAPTER8First,anideal to cometruemustbeanideal;anideawillnotdo.Second,anideal to becomea reality musthaveaheartofdesire,-andagoodstrongheart.Third,anideal to come into manifestationmustbeabodyofrealethericsubstance.Fourth,anideal to becomeanactualitymustpossessanimpulseofaction.Lackinganyoneormoreofthese, your idealsdonotbecomerealities.First your idealmustbeanideal,notanidea.Theidealwillcometrue.Sincemostpeoplethinkandplaninideas;theirthoughtsandplansseldommaterialize:Afterrepeatedfailures,somebecomediscouraged,despondentorresignedandsomelosefaithintheircapacity to attainthegreatgoalanddoubtthejusticeofsociety,theworldandGod.Othermenandwomenthinkinideals;withthemitisahabit.Suchmenandwomenaresuccessfulandattain to agreatextentthatwhichtheydesire.Theyattaininproportion to theirideals.Youmayidealize your thoughtsof-ethicalandspiritualadvancementandattainsoulconsciousness;yetwhenitcomes to othermattersyoumayuseonlyideasandfail.Ontheotherhand,althoughothersmaynotidealizeethicalandspiritualconceptsasyoudo,yettheydoidealize,-thatis,makeperfectimagesoftheirthoughtsofdevelopment,advancement,work,andbusiness;andhencetheysucceedinthoselines to agreaterextentthanyoudo.Thisisjust;infact,itisGod'sJustice.Youfailinthatwhichyoudonotidealize;yousucceedinthatwhichyouidealize.Theyalsofailinthatwhichtheydonotidealizeandsucceedinthatinwhichtheyuseideals.Backofeverythingintheworldthereisanideal:backofthedesignofeverychair;thedecorationofeveryroom;thecutandmaterialofeverygownandeverysuitofclothes;backofeverythingthatevercomestrue.Thosewhothinkinlittleideals,succeedinlittlethings;thosewhothinkinbigideals,succeedinbigthings.Noadvanceofmankindhaseverbeeneffectedexceptitwasfirstformedbyidealsofsomekind:nopaintingwaseverpainted,nostatueeversculptured,nomusicevercomposed,-exceptfirstconceivedasideal.Nomotor,nodynamo,noengine,noprintingpress,nolinotype,noautomobile,noairplane-notonewaseverinventedexceptitfirstexistedasanideal.Nothingineducationwasevertaughtandnoethicalorspiritualconceptwaseverpreachedthatdidnotpreviouslyexistinidealforminthemind.Thosewhothinkideasneverattain to greatness.Greatmenandwomenalwaysthinkinideals.Change your “ideas” to “ideals!” How? Bymakingitaperfectimage,addingdesire,givingitbodysubstance,andcreatinginitanirresistibleimpulse to manifestitselfinaction. How canyoucompleteanideasoas to makeitanideal?First,byaddingthefactorstheidealacks.Youhaveanideaofthecolorofanapple. How perfectisit?Takepaintsandtry to paintapictureofanappleandyouwilldiscoverthattherearescoresoftintsandblendsofcolorsthat your ideadoesnotcontain.Youhaveanideaoftheprofileofthefaceofsomeoneyoulove.Takeapencilandtry to drawthatprofile!Youhaveanideaoftheshapeandformofthelegsof your table.Close your eyes;run your fingersoveroneofthelegs;feeleveryindentation,everypartthatprojects,thenumberofringsaroundthelegs.Scoresofnewfactorsareadded to your idea. How canyoubecertainthatyouhaveaddedeverythingtheperfectimageought to containandleftouteverythingtheimageshouldnotcontain?Althoughtherearemanymillionsofdegreesofvariationandanunlimitednumberofcombinations,therearebutafewdifferentbasicqualitiesthatenter into ourimages.Theyare:colors,sounds,tastes,odors,movementsanddirectionsofmovement,balanceorlackofbalance,finenessorroughness,hardnessorsoftness,heatorcold,lightnessorheaviness.Takeanyideayouwish to cometrue.Imageitin your mindasitnowis,-aimperfectidea.Then,takethefactorofcolors.Imageitagain,mentallyseeingeverycolorithaspossessed,doespossessorcouldpossess.Inthissamewaygoovertheideaofthatwhichyoudesire.Useeveryoneoftheelementsofcolor,sound,taste,odor,heat,cold,motion,directionofmotion,form,size,balance,fineness,roughness,hardness,softness,lightness,heaviness.Donotleaveoutasingleone.Whenyouhavefinishedyouwillhavetheformofaperfectimage-ofanideal,butitwillstillbeonlytheform-withoutaheartofdesire,withoutanethericbody,andwithoutimpulse to impelaction.Next,adddesire!FIRINGTHEHEART-DESIREOF YOUR IDEALCHAPTER9Wishesarebutwishes;theyleadonly to wishingmorewishes.Desiresareheartbeatsofsoul;theydemandandimpel to action.Awishturnsever to itself,wishingthatsomethingwillcome to makeitselftrue.Adesiregoesoutfromself;itdaringlyreachesout,demandingthethingdesired,anddivinelycreatesitin reality. Putthefollowingtruthstogether:Desireistheheartof your ideal;inthisheartarethefiresofattainment;sometimestheydiedownandaredim;sometimestheyburnbrightlyandglowwithhopeandsetfire to action;unlesstheythusburnwiththelightofhopeandthefireofaction, your idealwillnotcometrue.Whenthefiresofdesirearedimmedbydisappointmentsordiscouragement,ormemoriesofthefailuresofthepast,whatareyougoing to doaboutit?Feedthefireswith your feelingsandemotions! Your thoughtswillnotdo;theyarebutdampwoodandwetsand.Desiresareoftheheart;theycannotbemade to burnbrightlybyaddingideasandthoughtsofthemind.Isitathing-amaterialthing-youhavedesiredandforwhichdesireburnslowbecauseofpastfailures to attainit,orisitanewdesirethatdaresnotburnbrightlyforfearofdisappointmentshoulditnotbeattained?Fire your desiresothatitwillcometrue.Fireitwith YOUR feelingsandemotions.Areyouayoungwomanandisitadaintyrose-coloredgownyoudesire?Imagethecolorofitandfeelthejoyofgowningyourselfinthatcolor.Feelthepleasureitwouldgiveyou to lookatyourselfinthatcolor.Thinkofitscoloragain,-thecolorofroses.Imaginethatyouhaveperfumedthegownwithjustatouchofessenceofroses.Feelthejoyofsmellingthesweetodorofroses.Feelthejoyofsmellingtheperfumewithwhich your dressisscented.Thinkofthefeelofthematerial, -how softanddelicate.Feelthejoyyoufeelinfeelingit.Thinkofthelightnessofthedress.Feelthejoyyouexperienceinhandlinglightanddaintyandfluffythings.Feelthejoyyouwouldfeelinputtingonthatdressandinwaitingfor your sweetheart to call.Feelthejoyyouwouldfeelasheadmireditandcomplimentedyouuponit.Feelthejoyyouwouldfeeldressedinthatgown,whenwithagroupofpeople.Isnot your desirefiredandburningwithimpulse to act?Willyounotdosomething to getthatdress;and,idealizing your doing,youwilldoitintherightwayandgetitintherightway.Areyouayoungmandesiringanewsuitofclothes?Fire your desirewith your feelings.Imagethesuityouwish-itscolor,cut,form,material,andfit to you.Feel how happyyouwouldfeeldressedinthatsuitcallingonthegirlyoulove.Feel how proudyouwouldfeelifyoucouldwearitwhengoinghome to seemother.Feel how satisfiedyouwouldfeelwalking into theofficedressedinthatsuit.Feelall your goodfeelings-feltunderallotherconditions-inrelation to thatsuit.Isnot your desirefired to thepointwhereyouwilldosomething to getitand,idealizing your doing,youwilldotherightthingandgetitintherightway?Isitapositionyoudesire?Feelthejoytheincomeofthatpositionwouldgiveyou.Feelthepleasuresyoucouldobtainwiththatincome.Feelthejoyoftheopportunitiestheincomewouldgive.Feelthetrueprideofadvancement.Feelthejoyofknowingyouhaveattainedthepositionandmadegood.Feelthejoyofgenerouslyhelpingotherswheninthatposition.Feelwhatthatpositionwouldmean to youamong your fellows.Feelwhatitwouldmean to youamongbusinessmen.Feelallthesefeelings-feeding your desireswith your FEELINGSinsteadofwithwishesandthoughts-andyouwilldosomething to attainthatwhichyoudesire.Think,think,thinkofwishesandyouwillliveanervouswreckanddieinthementalmadhouseofunfulfilledmentaldesires.Feedthedesiresof your idealswith your ownfeelingsandemotions-andthehigherthefeelingsandemotions,thestrongerthefire-and your desireswill turn to actionthatcannotbeprevented.Andsince your desiresareheartsofideals,thatwhichyoudowillberight.GIVINGABODYOFETHERICSUBSTANCE TO YOUR IDEALCHAPTER10Thenextstepis to createabodyfor your ideal-abodyofrealethericsubstance.Imagetheidealofthethingyouwant.Doesthethingitselfseemsocompactanddensethatyoucannotre-formandre-createit to accordwith your ideal?Itsformcanbechanged,butonlyifyougiveabody to your ideal.First,giveform to thesubstanceoftheideal. Turn backandreadagainmythirdchapter.Then,re-idealize your imageofthethingdesiredasmadeofinfiniteenergy-space.Bydoingthisyouactuallygroupthespiritualsubstance into form.Thisisafirststepincreatingthebodyof your ideal.Second,givethebodyattractivepower.Readagainthefourthchapterofthisbook.Then,re-image your idealofthethingyouwant.Realize,thatwhateverthesubstanceofthethingdesired,thatwhichmakesitsactualitypossibleisinfiniteattractiveenergy;thatitisthissameenergythatholdsalltheparticlesof your idealtogetheranddraws to itallthefactorsnecessaryformanifestation.Bythusimaging your idealyougiveitsolidity.Theparticlesofthisspiritualsubstancebecomesfixedsothattheidealwillpersist;sothatitwillnotchange,asanideachanges,orevaporateinvainimaging’s.Bythisprocessyoualsogiveitpower to attractanddraw to itallthoseconditions,qualities,thoughts,feelingsandattitudesnecessary to makeitreal,-necessary to makeitsactualitypossible.Third,createthebodyofself-activesubstance. Turn backandreadthefifthchapter.Realizethateverythingyouwish to changeisininfinitemotion,thrillingwithlife;thateventhepieceofcopperwirethatleads to your electriclightiscomposedofwhirlingcentersofspace,infinitelysmall,capableofmoving660,000,000milesanhourandable to changetheirpositions40,000,000timesasecond,Bythisprocessyourid your soulofanyideathatanyso-calledmaterialthingcanoppose-themanifestationof your ideal.Andyougive to theideal -to itsbodysubstance-thesamequalityofinfinite,infinitelyrapidpowerofmovement,powerofaction,power to makeitselfcometrue.Imagethebodyof your idealcomposedofspiritsubstance,vibratingatthistremendousrate,exertingenormouspower,andyougiveitadditionalpower to makeitself into anactuality. To thispointintheprocess,whatis your ideal?First,aperfectimage-includingonlythoseelementsitshouldpossessandnonethatitshouldnotpossess.Second,anidealwithaheartofdesire,fired to actionbyall your feelingsandsouldesires:(1)increasedbyimagingthebeautyandutilityoftheidealandthepleasuresitwillgiveyouand(2)augmentedbyeveryconceivableelementofdesireyoucanawakenbyimagingeverythingcomposingitsimage-color,sound,etcetera.Third,anidealbody-formedoftheinfinitespiritsubstance,energy-ether;abodyofthesamematerialastheessenceofmatterwhichmakesiteasyfortheideal to manifestasanactuality;abodyheldtogetherandmadepermanentbyinfiniteattractiveenergy;abodycomposedofethericsubstancewhoseparticlesvibrateataratesorapidthatimaginationcannotconceiveit;abodycomposedofethericsubstanceanounceofwhichhasgiganticpower,sufficient-iffreedatonetime -to tosstheAlps into theAtlanticOcean.Nowgivetheidealthesoulimpulse to act,andyoucannotpreventitscomingtrue.GIVING YOUR IDEALTHEIMPULSEOFACTION TO MAKEITREALCHAPTER11Thereisonemorestepintheprocessofmaking your idealcomplete.Itpossessesinfiniteenergy,butyoumustgiveittheimpulseofaction. How canyoudothis?InthisIdifferfrommanyothers.Iholdthatvisualizationisnotsufficient.Visualization,althoughitoftenaccomplisheswonders,isafterallbutapicturingofanidea.Itdoesmaketheideavividbutitadds to itonlyoneofseveralelements-onlytheimagesofthesightsense.InsteadofvisualizationIuseidealization-theperfectimage.Thisincludesthefactorofvisualizationandthatoftheelevenotherfactors.Usingtheotherfactors-especiallythoseofmotionanddirectionofmotion-wegivetheidealanimpulse to moveandthisin turn givesittheactionpowerthatmakestheidealmanifestasa reality.  HOW TO TURN YOUR DESIRESANDIDEALS INTO REALITY ByBrownLandonePREFACE–THEMANWHOWORKEDOUTTHEPROCESSItisunusualIassumeforabusinessman to accepttheobligationofwritingaforeword to abookofidealism,andanyattemptonmypart to add to itsspiritualcontentwouldbevainassumption.ButsinceIknowofthephenomenalresultsofidealizingtheprocess,Icanperhapsgivesomemeasureoffaithandhope to thosewhohavenotalwayssucceededandwhonowdoubtthepossibilityofmakingtheiridealsbecomerealities.Mycertaintyoftheresultsofthisprocessbasesitselfuponmanyyears' personal contactwiththeattainmentsofBrownLandone,uponmyownindividualandbusinesssuccessinusingtheprocess,anduponmyintimateacquaintancewiththemanyexecutiveswhohavewithhisaidmadetheiridealscometrue.Someoftheseidealshavebeenofthehigherthingsoflife;someofmoremundaneaffairs,suchasincreasingone'ssalaryfromtwoorthreethousandayear to athousandamonthormorebyafewweeks'useoftheprocess.BrownLandone,theman,likeallofus,hashisindividualhabitsandhobbiesknownonly to intimatefriends.Forinstance,heneverreadsanythingidealisticimmediatelybeforegoing to sleep."IfIdo,"hesays,"mymindreactsandIhaveunpleasant dreams; but,ifIreadsomethingweird,mysoulreactsandIlivethenightinastateofhighspiritualconsciousness."Thenthereisthepassionof"cleaningupthings."Today,thisismostannoying to someoftheintimatefriendswhomhevisits,fornosoonerisheinthehomethanhemakesforthebasementorattic to satisfyhissoul'sdesire to makethingsclean.Itisapassionwithhim;itwasborninhim.Asachildhewouldcleanuphisplayroomratherthanplaywithhistoys.WhenbutfiveyearsoldhebecamesoangrybecausetheservantswouldnotletClickHere To GetTheaudioVersion+55FREERareSelfHelpEbook. ... Visualizingistheactofholdingamentalpicture;idealizingistheactofperfectingthementalimageofallfactors,-thepicture,theprocessofsecuringitandtheactofmakingitreal.Youoftenignitetheheartof your idealbyvividmentalpicturesandstrongfeelingsofdesire to possessthe reality; butunlessconnectedupwith your motorpowerofaction,itremainsmerelyanurgentunfulfilledpictureofdesirewithinyou-anidealthatdoesnotbecomea reality. Clutching your ideal to actioncannotbeeffectivelyaccomplishedbyapicture.Letmeillustratethisclearly.Go to anartmuseum;lookatanypaintingrepresentinganumberofpeople.If,aftergoingaway,youclose your eyesandvisualizethepainting,youholdin your mindamentalpictureofthepainting.Withcareandpracticeyoucanmakethismentalpictureveryvividandincrease your ability to re-seeinthemindeverydetailofsuchapainting-lines,formsandcolorsofthingsandpeople.Yet,itisstillamerepicture;itisflat,lackingaction,anditdoesnotimpel to action.ThatwhichIhavejustdescribedisthevisualizingprocess.Visualizinghasproducedmarvelousresultswhenthepersonvisualizinghasturnedsuchmentalpicture-making into theidealizedprocess,eveniftheyhavenotrecognizedthattheyhavedoneso.Idealizing,however,ismoreremarkablebecauseitincludesvisualizingandaddsallotherelements to it.Visualizationcomesfromusingthestored-upimagesofbutoneofoursenses,thesenseofsight.Idealizationcomesfromusingthestored-upimagesnotonlyofthesenseofsightbutofallothersenses. To attainthatwhichwedesireitisnecessary,notonly to seethevisualimage,but to act.Trynowanotherprocess:Idealizethepaintingyousawintheartmuseum;bringitvisually to your mind;re-seeitjustasyoudidbytheprocesspreviouslydescribed.Thenimageaction,-everypersoninitinaction;feelthemdoingthethingtheyarepicturedasdoing;feelthemovement;feeltheactivities.Ifitportraysthemasspeaking,hearthetones,-hearwhattheysay.Imightcontinuewithallotherelementsofthepicture,butIthinkthisissufficient to showyouthedifferencebetweenvisualizationandidealization.Visualizationproducesanonmoving,non-activepictureinthemind,eventhoughitbevividandclear.Beingnon-active,itdoesnotimpel to actionandhencemanyofourpicturedidealsdonotbecomerealities.Butifweidealizeaction,ifweusethementalclutchofconnectinguptheidealofthethingdesiredwiththeprocessofobtainingthatwhichwedesire,actionmustresult;andactionisoneoftheessentialfactorsinmakinganyidealcometrue.THEPROCESSTHATMAKESIDEALSCOMETRUECHAPTER12Processisthewayofdoingthings.Thereareseveralwaysofdoingthings,buttheidealizedwayistheonlywaythatguaranteessuccess.Thenon-idealizedprocessesare:meredoing;purposefuldoing;plannedorthought-outdoing.Thefourthprocessistheidealizedprocess.Meredoingneverleads to success,-forbackofitthereisnoidealoftheprocess,nodesire to improveit,nothought-outplan,andnoideal.Inminesandstoresandfactoriesandoffices,therearemillionsofgoodworkers.Theylearn to doonething-theylearn to doitwell-andthen,foreverafterwards,theymerelydo.Theydrudge,ortoil,orlaborbuttheydonotwork;and-theydonotsucceed.Youyourselfmaydo your workperfectlymerelydoingit;youmaybealwaysatit;othersmaybeable to dependuponyoudoing your workexactly,withnolossoftime,notmissingastroke.Butallthesedonotlead to attainment,-why,evenahay-pressdoesthosethings!Purposefuldoingisonestepinadvanceofmeredoing.Itisbaseduponanideaofprogressandisstimulatedbyadesire.Butthatisnotsufficient.Why,thebank-robberhasapurposeinrobbing;hemaysucceednowandtheningettingwhathewantsandhealwayssucceedsinmakinghimselfauselessmemberofsociety,-yet,hislifeisnotsuccessfulandheisnotasuccess.Evenwellplanned,carefullythought-outdoingleads to thousandsoffailures.Manyayoungman,intelligent,enthusiastic,hardworkingandearnest-startsinbusinessforhimselfandfails,-evenafterhehasplannedandthoughtouthisentireproblem.Whenhebegins,heseessuccess-bigsuccess-withintwoorthreeyearsatmost.Butinsixmonthsthesheriffmayclosehimupasafailure.Evenplanneddoing,baseduponideas,desiresandthought-outprocesses,failsunlesstheprocessisidealized.Itisonlyanidealizedaim,processandattitudethatalwayswin.SometimeagoanadditionalmainsubwaywasopenedinNewYorkCity.Itnecessitatedanewroutingofpassengers.Morethansevenmillionpeoplehad to learn to travelbynewroutes.Fordaysbeforeitsopeningthepaperswerefullofthenewsystemand how to getfromonepoint to another.AtleastnineoutofeverytenofthemillionsofadultsinNewYorkmusthavereadthedirectionsprevious to theopening,althoughprobablynotoneinahundredthousand-whentheyreadthedirectionsoverandoveragain-idealizedthenewroute,noridealizedthemselvesgoingaboutthecityor to andfromworkonit.TheResultofNotIdealizingtheProcessonthedayoftheopening,intelligentmenandwomencrowdedandjammedeachother,wentwheretheydidnotwish to go,evengotlost,thoughmanyofthemhadknownNewYorkalltheirlives.Theconfusionandjammingofthemobattwotransferstationsweresogreatthatscoresofwomenfainted,andmanywereseriouslyhurt.Morethanamillionpeoplelosttheirheads-morethanamillionwereconfusedforweeks.Itwasnecessary to closethecrosstownsubwayforamonth to preventaccidents-actually to preventpeoplekillingthemselvesandeachother,becauseoftheirconfusedmobaction.Andallofthisconfusion,trouble,injuryanddelaycouldhavebeenpreventedifeachofthesevenmillionpeoplewhousethesubwayshadspentbutfiveminutesprevious to itsopeninginIdealizingtheProcessoftravelingonit. How IIdealizedtheProcessinthisCase:Itookadescriptionoftheroutesfromanewspaper;readitcarefully.ThenIquietlyvisualizedthenewroutes.Next,Iidealizedaction,-Idealizedmyselfusingthenewroutefrommyhome to myoffice,picturingmyselfonthecars,changingwherethedescriptionsaidchangesmustbemade;idealizingeverybitofthejourney to myofficedoor.NextIidealizedonetripafteranother to otherpartsofthecity,untilIhadmyselfmentallyusedeverynewandoldroute.Afterthis,itwasimpossible to beconfused;impossible to makeamistakeinusingthesubway.Millionsofothersthoughtofthenewroutes,butcertainlyveryfewconsciouslyidealizedthemselvestravelingonthem.YeteveryindividualinNewYorkcouldhavedoneitinfiveminutesiftheyhadonlybeeninthehabitofIdealizingtheProcessofDoingThings.Othershadideasofthenewroute,ofwheretheywanted to go,andof how to getthere.Iturnedmyideas into ideals.Idealizingtheprocessofdoingthething,includedmorethanthere-seeingofthementalpictureofthenewroute.Ididmorethanvisualizeit.Iput into itanelementofaction.Ikeptmy“clutch”insothatthepicturebecamemovement.Thatisalwaysessentialinattainingthatwhichyoudesire.THEACTOFMAKINGTHE REALITY YOURSCHAPTER13Thislastactivity-theactofmakingthe reality yours-comprisesthreesteps:idealizing your attitude;unifyingthesubstanceoftheidealWITHthesubstanceofthereal;andmakingtheactualthingapartof your possessionsorplacingyourselfintheactualconditionsthatyouhaveidealizedanddesired. Your attituderelates to yourself, to others, to conditions,and to theworldingeneral.Beginwithyourself.Consciouslyornot,youdotakesomekindofanattitudetowardyourself.Youmaythinkyourselfawormoragod.Youarefree to takeanyattitudetowardyourselfyoudesire to take;butthereisonlyoneattitudethatleads to successanditistheidealizedattitude!Incompletethinkingin“ideas”makesyouseeyourselfasachildofsin,suffering,sorrow,weakness,mistakeandfailure.Thinkofyourselfasyouare:asonofGod-idealizingtheendyoudesire,theprocessbywhichyouattain,andtheattitudeyouholdtowardyourself,others,conditions,andtheuniverseitself.Then,idealize your attitudetowardothers,"Thatwhichyeseekyeshallfind."Ifyouthinkthatallmenaretrying to crushyou,youwillbecrushed;first,because your attitudecloses your eyes to theopportunitiesofferedyou;andsecond,becausesuchanattitudediscoversanddraws to youthosewhodonothelpyou.Ifyouidealizeothersaswilling to helpyou,youdraw to youmenandwomenwhowilldothesquarethingbyyouandhelpyou,-inthemyouwillfindhelpandajustreward.Thisidealizedattitudedoesnotmakeyouatrustingsimpleton,fortheidealizedattitudealsoidealizeswisdominknowingothers.Theidealizedattitudechangesalltheconditionsoflife.Inbusiness,itleadsus to expectgoodresults,and,expectinggoodresults,weplanbetter.Whenweplanbetter,-thatis,in,amoreidealizedway-wegetbetterresults.Idealizetheworldingeneral.Theuniversemustbegood.Ifitwerenotgooditwouldgo to piecesovernight,-forevildisruptsanddestroys.Goodattractsandunitesandholdstogether.Youcannotidealize your business, your professionand your workwithoutconductingthewholeaffairasanidealizedservicethatinevitablywillforce your ideals to cometrue!YoumayidealizetheThingDesired,idealizetheProcessofAttainingItandCarryOuttheProcessinAction,-and,yet,by your attitudekeepthe reality frombecomingyours.Withagroupofcongenialfriends,youcandesireandidealizeanevening'spleasureforyourselfandthegirlyoulove,youmaycallforherandgo to thegatheringtogether,-andyet your attitude,ifdisagreeable,cankeepthepleasureoftheeveningfrombecomingyours.First,then,giveattention to your attitude!Second,unifythesubstanceof your idealwiththesubstanceofthethingorconditiondesired.Thesubstanceof your idealisyours!Itisof your mind.Thesubstanceofthe reality maynotyetbeyours. To makeityours,youmustmakethebodyof your idealcoincidewiththebodyoractualityofthatwhichyoudesire.Re-readthechapterson How to FormanIdealthatWillComeTrue,FiringtheHeartDesireof Your Ideal,GivingaBodyofEthericSubstance to Your Ideal,andGiving Your IdealtheImpulseofAction to MakeItReal.Then,re-image your idealinaccordwiththosefourqualities-itsform,itsdesire,itssubstance,itsimpulse to action.Next,re-readthethreechaptersofTheSpiritofMatter: Your IdealsandWhatCompactnessofMatterGives to Them, Your DesiresandWhatAttractiveEnergyGives to Them,WhatMovementinMatterGives to theBodyof Your Desire.Donotneglect to re-readthese.Youremembermuch,butnotallthethings.Re-readthem,recognizing:thatthematerialdensity,ofthethingyoudesireisanethericsubstancecoincidinginnaturewiththesubstanceof your ideal;thatthematerialsolidityofthethingyoudesireisinfiniteattractiveenergywhichcoincidesinnaturewiththeholding-togetherenergyof your ideal;andthattheenergyofthematerialthingdesiredisethericforce-exactlythesameforceasexistsin your ideal.Now,imageeachdetailof your ideal,projectitoutof your mind to theplaceoftheactuality,anduniteitwiththesamedetailofthematerialactualityyoudesire to beyours.Donotmissasingledetail;maketheprojectedidealcoincidewiththeactualthingineveryfeature-form,substance,energyandplace. To missnofactor,unifystepbystep,-as to color,sound,taste,smell,balance,heat,movement,directionofmovement,form,size,finenessorroughness,hardnessorsoftness,cold,weight,use,pleasuresfromuse,etcetera.Missnoneofthese!Then,third,takepossessionofthethingorwalk into theconditiondesired.Idealizeyourselfinaction:(1)theconditionofyourselfwheninaction;and(2) your useofthemeans to beusedinperforming your action.Ifthisafternoonyouare to go to onemanoragroupofmen to discussordosomethingwhichitisnecessaryforyou to presentordoinorder to make your idealcometrue,imageyourselfwiththemanorwiththemen,imageyourselfatperfectease,image your confidenceinyourself,image your self-controlwhentalking to them,whencontradictedbythem,evenwhenridiculedbyoneormoreofthem.Imagetheseconditionsin your mindbeforeyougo.Itbuildsinbrainapaththatmakesthedoingofthethingbutamererepetitionofathingalreadydone.Isayimagethesethings,-notmerelyimaginethem;merelythinkingaboutthemwillnotbringresults.Imagealsotheimpressionsyouseeyourselfgiving to others:Areyouappearingassincereasyouaresincere!Areyouappearingasreliableasyouarereliable?Areyouappearingactiveandenergeticandsaneandsafe?Remember,itisnotonlywhatyouare,butwhatyoucommunicate to otherswhichdeterminesresultsindealingwithothers.Idealizingtheactionbuildsinbrainpaths.Then,whenyoucome to theactualdoing,youhavealreadyestablishedahabitofdoingitsuccessfully.Themoretimesyouidealizethedoing,thestrongerandmorepermanentthesebrainpathsbecome.Hence,whenyougo into action,youaremerelyrepeatingwhatyouhavealreadydoneandwhatyouhavealreadysucceededindoing.Consequentlythereisnohesitancy,nodoubt,nolackofconfidence,nolackofease,andnomistakesin your action.And-becauseyoucenter your effortrightlythethingorconditionisa reality andbelongs to you!Where to center your effortnowfollows.WHERE TO CENTER YOUR EFFORTCHAPTER14Itisveryimportantthatyouidealizethatwhichyoudesire;but,sofarastheattainmentofitisconcerned,theprocessismuchmoreimportant,andidealizingtheprocessisthemostimportantofall.Iwillillustrate(1)byalittleincidentand(2)byagreatworldexperience.Inthespringof1919,sometimeafterIhadreturned to theUnitedStatesfromoneofmysojournsabroad,Iwrotealetter to ElizabethTowne.IhadknownherformanyyearsbutwhileIwaslivingabroadwehadbeenquiteoutoftouch.WhenMrs.Townereceivedmyletteritawakenedadesireinhermind.Therewas to beaconventionnearherhometownthefollowingweek.Shewishedme to speakatthatconvention. To havemespeakattheconventionwasheridealoftheThingDesired.DidshestopwiththeIdealofthethingdesired?Notatall.ShebeganIdealizingtheProcessofgettingmethere.Shepressedthebell-buttonimmediately;incameastenographer;andaletterwassenttellingme how Icouldcomeandreturn-givinginformationofthetrains -how, bytravelingatnight,thetripwouldtaketheleastpossibletime.AtintervalsduringthatdayandnextshewentonIdealizingtheProcessofarrangingformewhilethere,-whereIshouldstay,whenIshouldspeak, how manytimesIshouldspeak,etcetera,etcetera.Shegavetenseconds to recognizingtheIdealoftheThingDesiredandanhourormoreIdealizingtheProcess:10seconds to theformer;3,600seconds to thelatter.That'sabouttherightproportion.Thinkthisover;itapplies to everythinginlife.-Giveaboutathousandtimesmoretimeandeffort to idealizingandworkingouttheprocessthanyougive to idealizingthethingyoudesireand your idealwillcometrue. Turn fromthisverysimpleincident to considerthevalueofIdealizingtheProcessinattaininggreatthings-anyverygreatthing-insuchamatterasaworldwar.ThegreatWorldWarwasagreatspiritualtestoftherace.WhentheGermansin1914wereattheMarne,theIdealoftheThingDesiredwas:theGermanArmymustbestopped!Thiswasnotamereidea;itwasalifeanddeathidealofthepeoplesoftheAlliedcountries.Greatleadersrecognizedthis.WhennewsthattheGermanArmywasbeingforcedbackwastickedoffintheLondonWarOffice,LordKitchenersaid,"Godmusthavedoneit";andLordRobertsreplied,"Itmeansthenationshavebeenpraying."Thefollowingyear,duringanothercrisis,LloydGeorgeexclaimed,"ThewarwillbelostunlessallEnglandgetsdownonherkneesinprayer;"andin1918thegreatFochfounddailycommunionnecessary.ThiswastheemphasisoftheIdeal.ButtheProcesswasnotneglected.Evenhe,whodailyspentanhourinprayeranddailywent to HolyCommunion,knewthatGodhelpsonlythosewhoknowenough to helpthemselves.Ouronenationalwar-idealwas:Win!Havingoncerecognizedthis,didwewastetimeharpinguponit?No!Andwesucceededbecausewecenteredmostofoureffortsupontheprocessesnecessary to winthewar.Whenitwasnecessary to savefoodwesavedit.Wewentwithoutthisorthat-withoutmeatonmeatlessdays;withoutwheatonwheatlessdays.Butwedidmorethanaccepttheprocess;weIdealizedit.Wemadeitamatterofpatriotism;areligionofbrotherlyhelp to ourallieswhoneededfood.When,weneededmoney,didwecontinueharpingontheIdeal?Notatall!WeIdealizedtheProcessoffurnishingthemeans to equipandfeedourboys.WeIdealizedtheProcess to suchanextentthathewhodidnotbuyallhecouldaffordandalittlemore,feltwronginside.Whenmoreshipswereneededcollegeboysandhighlypaidbusinessmendidmanualworkintheshipyards;andwhenmoremunitionswereneeded,womenwhosewhitehandshadneverbeforeknownthegreaseoffactorymachines-workedlonghoursbecausetheprocesswasIdealized.Whatwasnewinthis:wehadalwaysheldidealsandbeenforced to takepartintheprocessesoflifeinpeacetimes.Thenewthing-thethingthatbroughtphenomenalresults-wastheIdealizationoftheProcess.Noworkwasdrudgery;itwasanIdealizedPartoftheEffortsofaGreatHumanBrotherhood.SupposewehadneglectedtheProcess!Supposewehadmadenomunitions,builtnoships,soldnobonds,sentnomenoversea,-wouldsuchprocedurehavehelped to winthewar?!Suchaprocesswouldhavebeenridiculous.Yet,inothermatters,weattempt to makeouridealsanddesirescometruebyholdingpersistentlydayafterdayandmonthaftermonth to theidealoftheThingDesired,givinglittleornoattention to idealizingtheprocessandputtingit into operation.Ifyouwant to win,ifyoureallywishthatwhichyoudesire,ifyoutrulydesire to make your idealscometrue -to  turn them into realities,firstform your idealoftheThingDesiredbutgive your greateffort to IdealizingtheProcessandputtingit into action.Thatbringsyouthe reality! IDEALIZEDTHINGSMAKEFORTUNESCHAPTER15Inwhateveryouaredoingandinwhateveryouhope to doandattain,itisnecessary to dealwiththreefactors:things,wordsandpeople.Infact,whenyoucome to thinkofit,thereisnothingelsewithwhichyoucandeal.Consequently,idealizingtheprocessofattainingwhatyouwantincludesidealizingthethingswithwhichyouworkorthethingsyouare to handle;andoftengreatfortunesaremadefromidealizinglittlethingsandgreatfailuresresultfromnon-idealizationofthings,bigorlittle.Herearetheexperiencesoftwomenillustratingthepoint.ItwasonthetrainspeedingacrosstheStateofNewYorktowardChicago.Ihadleftthediningcar,gone to theClubcarand,observingthattheseatsaboutoneofthecardtableswereempty,satdowntheresothatImightbealone to read.Menwerecominginfromdinnerandsoonamantookaseatacrossthetable.Ilookedup to determinewhetherotherswerewithhimand,ifso,whethertheymightnotwishthetableforcardplaying.Buthewasalone.Hehadafineface,clean,clear-cut;evidentlyamanofeducation;perhaps,amanofculture.Hisface,hisbearing,hisattitudeallproclaimedhim to bea“manofideals.”Idonotmeanavisionary,butamanwhodoesandwhohasalwaysdonethatwhichisrightandwhorefusesandhasrefused to dothatwhichiswrong.Inaminutewewereinconversation.Itstartedregardingthehighcostofliving.Itwentfromonething to another.Hewascommunicativeanditwasnotlongbeforehementionedthathehadwishedthisyear to sendhisboy to collegebuthehadbeenunable to dosobecausehecouldnotaffordit."AcollegeeducationcostsfourtimesasmuchtodayasitdidwhenIwent to college,"hesaid.ThefirstpointIwishyou to rememberisthis:hecouldnotafford to sendhisson to college.Iledhimonintheconversation,learnedthataftergraduatingfromcollegehehadbeenaschoolteacher;thatlaterhehadbeeninY.M.C.A.work;awelfareworkerinamanufacturingplantforayear;andthatin1913,he,withafriend,hadgone into amanufacturingbusinessofhisown."Whatlineofmanufacturing?"Iasked."Oh,justlittlewickerhandsatchels,suchasboysuse to carrybooks to andfromschool,"heanswered.ThisisthesecondpointIwishyou to remember:"Oh,justlittlewickerhandsatchels."Thisconversationtookplaceintheyear1920.Itindicatesthatafterhavingbeeninbusinesssevenyears,manufacturinganarticleofuse to atleasttenmillionschoolchildrenaswellashundredsofthousandsofothersinourcountry,this“manofideals”wasunable to sendhisboy to collegebecausehecouldnotaffordit.Wetalkedofotherthings;butbeforelongheleftme,goingback to hisprivatecar.Twoothermencameinandsatdown.Oneacrossthetable,onebesideme.LaterIlearnedthatonewasacoaloperatorofIndiana,andtheother,-well,therestofthestoryconcernstheotherman.Onelookatthismantoldmehewasnotaso-called“manofideals,”-thatis,notinaccordwiththeordinaryuseoftheterm.Helookedveryprosperous;hewastalkative-menarealwaysmorecommunicativeafterdinner,smokingagoodcigar,onatrainwithnothingelse to do.Thismanisthesoap-dyekingoftheworld.Onlyafewyearsagoheandafriend,hiswifeandhisfriend'swife,startedinbusinessmakingsoap-dyes.Altogethertheyhad$800.Todayeachofthemismorethanamillionaire.Theirsoap-dyessellfortencentsapackage,yettheydoabusinessofmanyhundredthousanddollarsamonth.Theysecuredtheoriginalpatentandconsequently,inaddition to theprofitstheymakefromtheirownconcern,theyarepaidroyaltiesbyallothersoap-dyecompanies. How didhedoit?Ihavesaidthatheisnotamanofideals.Thatstatementisbothtrueandnottrue.HeisnotamanofidealsofthePhariseekind,butheisamanwhoidealizesthethingwithwhichheworks. To himthesoap-dyeisoneofthegreatinventionsoftheage.Hisfaceglowedashetoldaboutit;hiseyesshone."Thinkwhatitmeans,"hesaid,"foreverywomanintheland-infact,allovertheworld,fornowwe'resellingsoap-dyes to Europe,Australia,IndiaandJapan -to beableintwominutes to changethecolorofhershirtwaist,ofapieceoflace,oranylighttrimmingmerelybydippingitinourdye,withoutanyboiling,andwithoutstainingherhands."Fromtheverybeginninghehadidealizedthethingheproduced.Hehadidealizedthesoapinorder to selectthebestforthepurpose.Hehadidealizedthedyessoas to producethemostusefuldye,themosteasilyandquicklyuseddye,-adyeneedingnoboiling,adyethatdoesnotstainthehandsofthoseusingit.Hehadidealizedthechemicalsusedintheprocessofmakingthedye,and,ashetalkedof how hehadbuiltupthebusiness,IsawthathehadevenidealizedthekindofchemicalexperthewantedandhadthensearchedtheUnitedStatesuntilhefoundthemanthatfittedhisideal.Hehadidealizedjusticeandhadsecuredpatentrightsforhimselfandthosewhohadworkedforhim.Hisprocessofidealizingthething-thesoap-dye-didnotstopwhenhehadputagoodproductonthemarketandwhenthatproducthadearnedhimmillionsofdollars.Hetoldme how thatveryafternoonhehadspentthreehourswithJapanesegirlsinNewYork to provehissoap-dyeswouldnotstainthehandsoftheJapanesewomen.himmopthekitchenfloorsthatheranawayfromhome!Althoughhandicappedinchildhoodandyouthwithwhatmostofusconsiderinsurmountablephysicalhandicaps,yethehaslivedlong,workedmuchandretainsenduringvitality.Thoseinwhosetimehefirstworked-HelenWilmans,Dr.Adams,Mrs.Eddy,Dr.Stockhamandothers-havelongsincepassed into thegreaterlife.Yet,today(Iknowfromyearsofassociation),heoftenworkstwentyhoursoutoftwenty-fourandfindslifeandtheworkajoybecausehelovesboth.YouandImaynotwish to workthus,yetitgivesonegreatconsciousnessofpower to knowthatsomeonehasattainedsuchspiritualcontactwithLifethatheisable to doso.Hisrecreationispainting.Afteraday'swork,usuallyfromeighteen to twentyhours,hepaints to resthimselfbeforegoing to sleep.Hepaintsatsuchtimeswithphenomenalrapidity.Hehasworkedmuchandallhehasdoneorwrittenisoriginal.Inpointoffact,hehasdonesomanyoriginalthingsthatmanyfinditdifficult to keeptrackofhiswork.Morethantwentyyearsagohewroteofthevalueofvitamins,nowbeingacceptedbythemedicalprofession;agenerationagoheprovedthesolarplexus to beabrainbyitself,astatementthenridiculedbybiologistsbutnowaccepted;seventeenyearsagohediscoveredthattoneismostresonantlyprojectedontheparaboliccurveanditisjustnowbeingusedbyengineers to securevaluablepatents;withinthisdecadehehasformulatedanewscienceofsociologywhichconservativeFrenchthinkershavecalled"epochmaking."Hewasthefirstman to workoutanewscienceoftheartsunifyingthebasicprinciplesofmusic,literature,painting,sculptureandarchitecture; to workoutneuralreaction;and to provethatnewbrainstructurecanbedevelopedbyconsciousfunctioningjustasBurbankprovedthatnewplantstructurescanbedeveloped.Inthisbookonethoughtdeservesmorethanpassingmention.Duringthecenturiesphilosophershavesoughtthebasisofthesoul'sfaithintheunityofallthings.Clearly to presentthatbasisofunityisnow,Iknow,BrownLandone'sonegreatlifeaim.Hemayormaynotsucceedinmakingtheworldconsciousofthisunity,butatleasttheattemptinTheSpiritofMattercomesnearermakingusknowthatthespiritualandmaterialworldareonethananythingwrittenpreviously.Withsuchaconsciousnessoftheunityofallthingsofspiritandofmatter,thefaithisstrongandthewayisclear to makeouridealscometrue.HehaddonethisbecausereportshadcomefromJapanthatthedyesdidstainthehandsofJapanesegirls.Hebeganhisworkbyidealizingthethingheintended to manufacture;hehadidealizedthethingeverydaysincehefirstconceivedit;andheisstillidealizingthatsamething.Isitanywonderthathisfaceglows,thathiseyesshine,thathistoneisenthusiasticandthatheismakingmillions?Heisnotaso-called“manofideals,”butheputsidealizing into action.Heidealizeseverything,evencommonlabor;hewasactuallyhappytellingmethatheandhiswifemadethefirstdyesintheirownhomeinstewpotsanddish-pansandthat,whilehewasmakingtheboxesinwhich to shipthedyes,hiswifewasoutpeddlingthem.Hehasidealizedtheservicethedyesrender to millionsofwomenandthejustrewards to himself.Consequently,heissuccessful.Heisworthmillions,madeinlessthanfouryears;hewasable to sendhistwoboys to college.TherearePhariseestodayastherewereinChrist'stime.Whatvalueare your idealsunlessyouusethem?Thegreatmasterhassaidthatunlessweusethetalentswehaveeventhatwhichwehaveshallbetakenaway.Itisnotholdingidealsthatmakesdesirescometrue.Itisusingideals.Thefirststepis to idealizethethingwithwhichyouareworking.ABILLIONDOLLARSBYIDEALIZINGTHEMOVEMENTOFTHINGSCHAPTER16Everyonewantsabundance-abundanceofallthings!And,specifically,everyonewantsmoneyandallthingsthattaketheplaceofmoney.Canyou turn adesireformoneydirectly into money?No,certainlynot!Moneyistheresultofabundance,notabundanceitself.Letusagreeuponthemeaningoftheterm.WhenonefriendisthinkingofaPersiancatandanotheristhinkingofanordinaryhousecat,bothwilldisagreewithwhatIamsayingaboutacatifIamthinkingandtalkingofawildcat.Thereforequalifyatoncethewordabundance.Onemeaningofthewordissufficiency-enough to meetallourtrueneeds,presentandfuture.IdealizingtheProcess to SecureAbundanceshouldnotbelimited to securingmoneydirectly.Otherfactorsaremoreimportant.Theyareanabundanceofideas,recognitionoftheabundantopportunitiesthatsurroundyou,andbeingabundantlyprepared to makeuseofthem.Lackofmaterialabundanceisnotalackofideas;butmoney-lackalwaysindicatesapovertyofidealsregardingtherightprocessesofgettingmoney.Onceallhairpinsweremadeofstraightwireandwerealwaysmoving-alwaysslippingoutofthelady'shair.Millionsofwomenweredisturbedaboutitforscoresofyearsandmanypeople-millionsofthem-hadideasaboutit.Hundredsofthousandsconsciouslydesiredandwishedforsomethingbetterandthoughtaboutit.Nothing,however,resultedfromtheideasandthoughtsofthesehundredsofthousands.Notaoneofthemevermadeacentoutofhisorherideasorthoughts.Therewasnoabundanceinthem.But,therewasabundanceintheidealofahairpinwhichofitselfpreventeditselffrommovingeasily.Themanwhoidealizedandproducedthecrinklywirehairpinisnowamulti-millionaire.Abundancealwaysresidesinanideal,-whetherofpropertyormanagementormanufacturingorpositionorwhatnot;itresidesinidealizingeventhedetailedpartsofthingsandthemovementofsocommonasubstanceasoil.ThestepsintheIdealizingProcesswhichbroughtsuccess to Mr.Rockefellerwere:First,heidealizedoilindetail.Theotheroilmen-thenwealthierthanMr.Rockefeller-thoughtofoilonlyasoil;ascostingsomuchperbarrel,assellingforsomuch,andasbringingsomuchprofit.Mr.Rockefellerthoughtofthesethings,butinadditionheidealizedoilinallitsdetails.Mentallyhevisionedothersubstancesinit-notatalllikeoil.Moreover,heidealizedtheprocessesofseparatingthesefromtheoil,andoutofthesecametheby-products.Today,itissaid,theStandardOilCompanycouldgiveawayallitsoilandyetpaygooddividendsoutoftheprofitsofitsby-products.Letusbejust:thiswealthfromthebyproductswasdue to thefactthatMr.Rockefellerwaslessrealisticthanothers;heidealizedtheoilthat to otherswasjustoilandnothingmore.Second,Mr.Rockefelleridealizedthemovementofoil.Otheroilmenthoughtoftransportingoiljustasbarrelsofflourandbarrelsofsugararetransported.ButMr.Rockefelleridealizeditinmotion;hesawitflowingandidealizeditflowinginpipes.Hencethepipelinesystem,thesecondgreatsourceofStandardOilprofitsandsupremacy.Againletusbejust-GodandHislawsrule:Mr.Rockefellerwonphenomenalfinancialsuccessbecauseheidealized,morethandidhiscompetitors,thedetailedpartsofthethinganditsmovement.Ontheotherhand,Mr.Rockefellerdidnotidealizehisrelation to therestofsociety.Hethoughtofhimselfasamanstandingalone.Forfortyyearshewassilent,-unwillingthatanyonewithinhiscompaniesshouldgiveany...

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... HOW TO MAKE YOUR ADVERTISING MAKE MONEY- John Caples - 1983Đây là một cuốn sách khá thú vị, mặc ... của sự ảo tưởng (prospect)11. Làm cho (your subconscious mind) hoạt động (work)12. Chương 4: Lấy ý tưởng từ Tập kích não (Brainstorming)Tập kích não là một phương pháp ... sách Your Creative power” của Alex Osborn, nguyên là phó chủ tịch của BBDO (chính là nơi làm việc của John Caples). Một số tổ chức đã sử dụng Tập kích nãoGeneral Motors,...

... HOW TO MAKE YOUR ADVERTISING MAKE MONEY- John Caples - 1983Đây là một cuốn sách khá thú vị, mặc ... của sự ảo tưởng (prospect)11. Làm cho (your subconscious mind) hoạt động (work)12. Chương 4: Lấy ý tưởng từ Tập kích não (Brainstorming)Tập kích não là một phương pháp ... sách Your Creative power” của Alex Osborn, nguyên là phó chủ tịch của BBDO (chính là nơi làm việc của John Caples). Một số tổ chức đã sử dụng Tập kích nãoGeneral Motors,...