Profit Upgrade - How to Turn Your Workforce into Your Salesforce ppt

... Chapter 1 - Attitude: The Key to Turning Your Workforce into Your Salesforce Any company, yours included, can most certainly turn its workforce into its salesforce. All workforces, whether ... The Key to growing Your BusinessChapter 8Ten Practical Steps to Turn Your Workforce into Your Salesforce Chapter 9Getting Business-Owner-Thinking into the DNA of Every Employee in Your CompanyChapter ... their attitude to your customer. Let’s begin our look at turning your workforce into your salesforce by exploring two simple examples of a good and bad attitude towards customers, and the...

... way to prospectbecause…10 91 Mistakes Smart Salespeople Make91 Template3 7/26/06 4:35 PM Page 10 HOW TO TURN ANY MISTAKE INTO A SUCCESSFUL SALE9191ISBN-13: 97 8-1 -4 02 2-0 81 2-6 ISBN-10: 1-4 02 2-0 812-X$10.95 ... 1-4 02 2-0 812-X$10.95 U.S./$13.95 CANSalesEANUPCLearn how to recover from costly,deal-breaking mistakes and assure asuccessful closing time after time!Learn how to recover from costly,deal-breaking ... aspontaneous customer-driven approach. ❍ True ❍ False35. It is better to ask more closed-ended questionsthan open-ended ones. ❍ True ❍ False36. If a prospect will see you, he/she is worth your time....

... alwayscometrue!Youcannotpreventthemmorethanyoucanstopthewhizzingofelectronsorthewhirlingofstars.THEONLYTHREEACTIVITIESNECESSARYCHAPTER6First,thereistheIdealofSomethingDesired;Second,theProcessthatLeads to AttainingIt;andThird,theActofMakingtheRealityYours.Thesearethethreebasicactivitiesofattainingthatwhichyoudesire;theyaretheonlyoneswhichhavebeenandcanbesuccessfullyusedinattaininganyqualityordegreeofdevelopmentwithinyourselforinobtaininganything,conditionorpositioninsocietyortheworldaboutyou.Thesethreeactivitiesaresimplystatedbecausetheyaretrue,-notbecauseIwritethem.Basictruthsarealwayssimple;and,ifnotenvelopedinamassofsuperfluouswordsorintertwinedwithawebofentangledthoughts,theyarealwayseasilyunderstood.Whensimplystatedandeasilyunderstood,itiseasy to applythem.Ifyoupermit your ideal to belostinajungleofmanywordsand your process to bemisdirectedbyamultitudeofvaryingthoughtsandfeelings-eachpointinginadifferentdirection-why,then,ofcourse, your idealwillnotandcannotbecomeareality.Unlessyoucanclearlyanddefinitelystate your ideal,itisnotsufficientlyconcrete to makeanyprocessofattainingitsuccessful.Unlessyoucandefinitelyandsimplystatewhatyouare to doand how youare to doit, your planoftheprocessofattainingorobtainingthatwhichyouwantwillbeconfusedand your effortwillbepartlywastedandprobablyunsuccessful.Attainingthatwhichyoudesireiseasyandcertain:(1)ifyouconceiveaclear-cutidealofwhatyoudesire;(2)ifyou turn theideal to theparticularprocessthatalwaysleads to attainingorobtainingthatwhichyouwish;and(3)ifyouknow how to maketherealityapartofyouor your surroundings.Thatyoumayknow how to make your ideasanddesiresbecomerealities,Inowtakeuptheprocessinthissection: To AttainYouDesires,AllThreeMustbeUsed; How to FormanIdealthatWillComeTrue;FiringtheHeart-Desireof Your Ideal;GivingaBodyofEthericSubstance to Your Ideal;Giving Your IdealtheImpulseofAction to MakeItReal;TheProcessthatMakesIdealsComeTrue;TheActofMakingtheRealityYours;andWhere to Center Your Effort. TO ATTAIN YOUR DESIRES,ALLTHREEMUSTBEUSEDCHAPTER7Ifyouidealizeanduseallthreeofthebasicactivitiesandonlythosethree,itiseasy to make your idealsbecomerealities.Youalwaysattainwhenyouidealizeandusethem;but,ifyouleaveoutanyoneofthethree,youfail to attain your desire,-andnoonecanbeblamedexceptyourself.Ifyouidealizeonlythatwhichyoudesireandholdfaithfully to thatideal,-thatis,ifyouuseonlythefirstofthethreeactivities,-youwillsucceedandjustlyinproportion to whatyoudo.SinceGodisjustice,theresultcorresponds to theeffort.Idealizingwhatyouwantandholdingfaithfully to theidealformonthsandevenyearsbringsyouthesuccess your effortmerits-evenafteryearsyouwillstillbeholding to theideal.And,ifyouidealizethatwhichyoudesireandattempt to takepossessionofitmentally-usingthefirstandthirdofthethreebasicactivities-yousucceedandjustlyinproportion to whatyoudo.If,wheninNewYork,youlearnofafootballgame to beplayedinBostonanddesire to bepresent,theidealoftheThingDesiredis to beinBoston.Ifyoudesire to drivebyautomobilefromNewYork to Boston,thatistheidealoftheProcessyouintend to use to get to Boston.Ifyougo to your garageandsitin your carforaday,amonthorayear,holdingfaithfullyallthetime to theThingDesiredandholdingalsoamentalpictureofbeinginBoston-mentallypicturingthefirstandthirdsteps,butomittingthesecondone-beforetheyearpasses your friendswillwish to sendyou to themadhouse;andonlybecauseyoufailed to usethesecondactivity-thatoftheprocessofactuallystartingthemachineanddrivingfromNewYork to Boston.Itisnotenough to holdidealsoftheThingDesired,-thefirststep.Itisnotsufficientanditmaybedangerous to declarementallythatyoupossessit,-thethirdstep.Itisnotenougheven to havefaiththat your desirewillcometrue,thoughfaithisthesubstanceofthingshopedfor.Youmustput your ideals into idealizedactionforidealsarethesubstanceofthingsthatareandidealizedactionistheonlycertainprocessofattainment.“Faithwithoutworksisdead”doesnotstand-alone;Christandtheapostlespresentedthetruthmanytimes:"ImustworktheworksofHimthatsentMe....Return to God,anddoworks.-Whatdothit profit thoughamansayhehathfaith,andhavenotworks?-Canfaithsavehim?-WasnotAbraham,ourfather,justifiedbyworks?Byworkswasfaithmadeperfect.-Iwillgiveuntoeveryoneofyouaccording to your works.-Hethatovercomethandkeepethmyworksuntotheend, to himwillIgivepoweroverthenations."Ofthenames to bewrittenintheBookofLife,theyare to bejudged"according to theirworks";andtheverylastmessage-lastchapterofRevelation-is"Behold,Icomequickly;andmyrewardiswithme, to giveeverymanaccordingashisworkshallbe.""Hitch your wagon to aSTAR"isnotsufficient.”"HITCH your wagon to astar"bringsresults.” HOW TO FORMANIDEALTHATWILLCOMETRUECHAPTER8First,anideal to cometruemustbeanideal;anideawillnotdo.Second,anideal to becomearealitymusthaveaheartofdesire,-andagoodstrongheart.Third,anideal to come into manifestationmustbeabodyofrealethericsubstance.Fourth,anideal to becomeanactualitymustpossessanimpulseofaction.Lackinganyoneormoreofthese, your idealsdonotbecomerealities.First your idealmustbeanideal,notanidea.Theidealwillcometrue.Sincemostpeoplethinkandplaninideas;theirthoughtsandplansseldommaterialize:Afterrepeatedfailures,somebecomediscouraged,despondentorresignedandsomelosefaithintheircapacity to attainthegreatgoalanddoubtthejusticeofsociety,theworldandGod.Othermenandwomenthinkinideals;withthemitisahabit.Suchmenandwomenaresuccessfulandattain to agreatextentthatwhichtheydesire.Theyattaininproportion to theirideals.Youmayidealize your thoughtsof-ethicalandspiritualadvancementandattainsoulconsciousness;yetwhenitcomes to othermattersyoumayuseonlyideasandfail.Ontheotherhand,althoughothersmaynotidealizeethicalandspiritualconceptsasyoudo,yettheydoidealize,-thatis,makeperfectimagesoftheirthoughtsofdevelopment,advancement,work,andbusiness;andhencetheysucceedinthoselines to agreaterextentthanyoudo.Thisisjust;infact,itisGod'sJustice.Youfailinthatwhichyoudonotidealize;yousucceedinthatwhichyouidealize.Theyalsofailinthatwhichtheydonotidealizeandsucceedinthatinwhichtheyuseideals.Backofeverythingintheworldthereisanideal:backofthedesignofeverychair;thedecorationofeveryroom;thecutandmaterialofeverygownandeverysuitofclothes;backofeverythingthatevercomestrue.Thosewhothinkinlittleideals,succeedinlittlethings;thosewhothinkinbigideals,succeedinbigthings.Noadvanceofmankindhaseverbeeneffectedexceptitwasfirstformedbyidealsofsomekind:nopaintingwaseverpainted,nostatueeversculptured,nomusicevercomposed, - exceptfirstconceivedasideal.Nomotor,nodynamo,noengine,noprintingpress,nolinotype,noautomobile,noairplane-notonewaseverinventedexceptitfirstexistedasanideal.Nothingineducationwasevertaughtandnoethicalorspiritualconceptwaseverpreachedthatdidnotpreviouslyexistinidealforminthemind.Thosewhothinkideasneverattain to greatness.Greatmenandwomenalwaysthinkinideals.Change your “ideas” to “ideals!” How? Bymakingitaperfectimage,addingdesire,givingitbodysubstance,andcreatinginitanirresistibleimpulse to manifestitselfinaction. How canyoucompleteanideasoas to makeitanideal?First,byaddingthefactorstheidealacks.Youhaveanideaofthecolorofanapple. How perfectisit?Takepaintsandtry to paintapictureofanappleandyouwilldiscoverthattherearescoresoftintsandblendsofcolorsthat your ideadoesnotcontain.Youhaveanideaoftheprofileofthefaceofsomeoneyoulove.Takeapencilandtry to drawthatprofile!Youhaveanideaoftheshapeandformofthelegsof your table.Close your eyes;run your fingersoveroneofthelegs;feeleveryindentation,everypartthatprojects,thenumberofringsaroundthelegs.Scoresofnewfactorsareadded to your idea. How canyoubecertainthatyouhaveaddedeverythingtheperfectimageought to containandleftouteverythingtheimageshouldnotcontain?Althoughtherearemanymillionsofdegreesofvariationandanunlimitednumberofcombinations,therearebutafewdifferentbasicqualitiesthatenter into ourimages.Theyare:colors,sounds,tastes,odors,movementsanddirectionsofmovement,balanceorlackofbalance,finenessorroughness,hardnessorsoftness,heatorcold,lightnessorheaviness.Takeanyideayouwish to cometrue.Imageitin your mindasitnowis,-aimperfectidea.Then,takethefactorofcolors.Imageitagain,mentallyseeingeverycolorithaspossessed,doespossessorcouldpossess.Inthissamewaygoovertheideaofthatwhichyoudesire.Useeveryoneoftheelementsofcolor,sound,taste,odor,heat,cold,motion,directionofmotion,form,size,balance,fineness,roughness,hardness,softness,lightness,heaviness.Donotleaveoutasingleone.Whenyouhavefinishedyouwillhavetheformofaperfectimage-ofanideal,butitwillstillbeonlytheform-withoutaheartofdesire,withoutanethericbody,andwithoutimpulse to impelaction.Next,adddesire!FIRINGTHEHEART-DESIREOF YOUR IDEALCHAPTER9Wishesarebutwishes;theyleadonly to wishingmorewishes.Desiresareheartbeatsofsoul;theydemandandimpel to action.Awishturnsever to itself,wishingthatsomethingwillcome to makeitselftrue.Adesiregoesoutfromself;itdaringlyreachesout,demandingthethingdesired,anddivinelycreatesitinreality.Putthefollowingtruthstogether:Desireistheheartof your ideal;inthisheartarethefiresofattainment;sometimestheydiedownandaredim;sometimestheyburnbrightlyandglowwithhopeandsetfire to action;unlesstheythusburnwiththelightofhopeandthefireofaction, your idealwillnotcometrue.Whenthefiresofdesirearedimmedbydisappointmentsordiscouragement,ormemoriesofthefailuresofthepast,whatareyougoing to doaboutit?Feedthefireswith your feelingsandemotions! Your thoughtswillnotdo;theyarebutdampwoodandwetsand.Desiresareoftheheart;theycannotbemade to burnbrightlybyaddingideasandthoughtsofthemind.Isitathing-amaterialthing-youhavedesiredandforwhichdesireburnslowbecauseofpastfailures to attainit,orisitanewdesirethatdaresnotburnbrightlyforfearofdisappointmentshoulditnotbeattained?Fire your desiresothatitwillcometrue.Fireitwith YOUR feelingsandemotions.Areyouayoungwomanandisitadaintyrose-coloredgownyoudesire?Imagethecolorofitandfeelthejoyofgowningyourselfinthatcolor.Feelthepleasureitwouldgiveyou to lookatyourselfinthatcolor.Thinkofitscoloragain,-thecolorofroses.Imaginethatyouhaveperfumedthegownwithjustatouchofessenceofroses.Feelthejoyofsmellingthesweetodorofroses.Feelthejoyofsmellingtheperfumewithwhich your dressisscented.Thinkofthefeelofthematerial, -how softanddelicate.Feelthejoyyoufeelinfeelingit.Thinkofthelightnessofthedress.Feelthejoyyouexperienceinhandlinglightanddaintyandfluffythings.Feelthejoyyouwouldfeelinputtingonthatdressandinwaitingfor your sweetheart to call.Feelthejoyyouwouldfeelasheadmireditandcomplimentedyouuponit.Feelthejoyyouwouldfeeldressedinthatgown,whenwithagroupofpeople.Isnot your desirefiredandburningwithimpulse to act?Willyounotdosomething to getthatdress;and,idealizing your doing,youwilldoitintherightwayandgetitintherightway.Areyouayoungmandesiringanewsuitofclothes?Fire your desirewith your feelings.Imagethesuityouwish-itscolor,cut,form,material,andfit to you.Feel how happyyouwouldfeeldressedinthatsuitcallingonthegirlyoulove.Feel how proudyouwouldfeelifyoucouldwearitwhengoinghome to seemother.Feel how satisfiedyouwouldfeelwalking into theofficedressedinthatsuit.Feelall your goodfeelings-feltunderallotherconditions-inrelation to thatsuit.Isnot your desirefired to thepointwhereyouwilldosomething to getitand,idealizing your doing,youwilldotherightthingandgetitintherightway?Isitapositionyoudesire?Feelthejoytheincomeofthatpositionwouldgiveyou.Feelthepleasuresyoucouldobtainwiththatincome.Feelthejoyoftheopportunitiestheincomewouldgive.Feelthetrueprideofadvancement.Feelthejoyofknowingyouhaveattainedthepositionandmadegood.Feelthejoyofgenerouslyhelpingotherswheninthatposition.Feelwhatthatpositionwouldmean to youamong your fellows.Feelwhatitwouldmean to youamongbusinessmen.Feelallthesefeelings-feeding your desireswith your FEELINGSinsteadofwithwishesandthoughts-andyouwilldosomething to attainthatwhichyoudesire.Think,think,thinkofwishesandyouwillliveanervouswreckanddieinthementalmadhouseofunfulfilledmentaldesires.Feedthedesiresof your idealswith your ownfeelingsandemotions-andthehigherthefeelingsandemotions,thestrongerthefire-and your desireswill turn to actionthatcannotbeprevented.Andsince your desiresareheartsofideals,thatwhichyoudowillberight.GIVINGABODYOFETHERICSUBSTANCE TO YOUR IDEALCHAPTER10Thenextstepis to createabodyfor your ideal-abodyofrealethericsubstance.Imagetheidealofthethingyouwant.Doesthethingitselfseemsocompactanddensethatyoucannotre-formandre-createit to accordwith your ideal?Itsformcanbechanged,butonlyifyougiveabody to your ideal.First,giveform to thesubstanceoftheideal. Turn backandreadagainmythirdchapter.Then,re-idealize your imageofthethingdesiredasmadeofinfiniteenergy-space.Bydoingthisyouactuallygroupthespiritualsubstance into form.Thisisafirststepincreatingthebodyof your ideal.Second,givethebodyattractivepower.Readagainthefourthchapterofthisbook.Then,re-image your idealofthethingyouwant.Realize,thatwhateverthesubstanceofthethingdesired,thatwhichmakesitsactualitypossibleisinfiniteattractiveenergy;thatitisthissameenergythatholdsalltheparticlesof your idealtogetheranddraws to itallthefactorsnecessaryformanifestation.Bythusimaging your idealyougiveitsolidity.Theparticlesofthisspiritualsubstancebecomesfixedsothattheidealwillpersist;sothatitwillnotchange,asanideachanges,orevaporateinvainimaging’s.Bythisprocessyoualsogiveitpower to attractanddraw to itallthoseconditions,qualities,thoughts,feelingsandattitudesnecessary to makeitreal,-necessary to makeitsactualitypossible.Third,createthebodyofself-activesubstance. Turn backandreadthefifthchapter.Realizethateverythingyouwish to changeisininfinitemotion,thrillingwithlife;thateventhepieceofcopperwirethatleads to your electriclightiscomposedofwhirlingcentersofspace,infinitelysmall,capableofmoving660,000,000milesanhourandable to changetheirpositions40,000,000timesasecond,Bythisprocessyourid your soulofanyideathatanyso-calledmaterialthingcanoppose-themanifestationof your ideal.Andyougive to theideal -to itsbodysubstance-thesamequalityofinfinite,infinitelyrapidpowerofmovement,powerofaction,power to makeitselfcometrue.Imagethebodyof your idealcomposedofspiritsubstance,vibratingatthistremendousrate,exertingenormouspower,andyougiveitadditionalpower to makeitself into anactuality. To thispointintheprocess,whatis your ideal?First,aperfectimage-includingonlythoseelementsitshouldpossessandnonethatitshouldnotpossess.Second,anidealwithaheartofdesire,fired to actionbyall your feelingsandsouldesires:(1)increasedbyimagingthebeautyandutilityoftheidealandthepleasuresitwillgiveyouand(2)augmentedbyeveryconceivableelementofdesireyoucanawakenbyimagingeverythingcomposingitsimage-color,sound,etcetera.Third,anidealbody-formedoftheinfinitespiritsubstance,energy-ether;abodyofthesamematerialastheessenceofmatterwhichmakesiteasyfortheideal to manifestasanactuality;abodyheldtogetherandmadepermanentbyinfiniteattractiveenergy;abodycomposedofethericsubstancewhoseparticlesvibrateataratesorapidthatimaginationcannotconceiveit;abodycomposedofethericsubstanceanounceofwhichhasgiganticpower,sufficient-iffreedatonetime -to tosstheAlps into theAtlanticOcean.Nowgivetheidealthesoulimpulse to act,andyoucannotpreventitscomingtrue.GIVING YOUR IDEALTHEIMPULSEOFACTION TO MAKEITREALCHAPTER11Thereisonemorestepintheprocessofmaking your idealcomplete.Itpossessesinfiniteenergy,butyoumustgiveittheimpulseofaction. How canyoudothis?InthisIdifferfrommanyothers.Iholdthatvisualizationisnotsufficient.Visualization,althoughitoftenaccomplisheswonders,isafterallbutapicturingofanidea.Itdoesmaketheideavividbutitadds to itonlyoneofseveralelements - onlytheimagesofthesightsense.InsteadofvisualizationIuseidealization-theperfectimage.Thisincludesthefactorofvisualizationandthatoftheelevenotherfactors.Usingtheotherfactors-especiallythoseofmotionanddirectionofmotion-wegivetheidealanimpulse to moveandthisin turn givesittheactionpowerthatmakestheidealmanifestasareality. HOW TO TURN YOUR DESIRESANDIDEALS INTO REALITYByBrownLandonePREFACE–THEMANWHOWORKEDOUTTHEPROCESSItisunusualIassumeforabusinessman to accepttheobligationofwritingaforeword to abookofidealism,andanyattemptonmypart to add to itsspiritualcontentwouldbevainassumption.ButsinceIknowofthephenomenalresultsofidealizingtheprocess,Icanperhapsgivesomemeasureoffaithandhope to thosewhohavenotalwayssucceededandwhonowdoubtthepossibilityofmakingtheiridealsbecomerealities.Mycertaintyoftheresultsofthisprocessbasesitselfuponmanyyears'personalcontactwiththeattainmentsofBrownLandone,uponmyownindividualandbusinesssuccessinusingtheprocess,anduponmyintimateacquaintancewiththemanyexecutiveswhohavewithhisaidmadetheiridealscometrue.Someoftheseidealshavebeenofthehigherthingsoflife;someofmoremundaneaffairs,suchasincreasingone'ssalaryfromtwoorthreethousandayear to athousandamonthormorebyafewweeks'useoftheprocess.BrownLandone,theman,likeallofus,hashisindividualhabitsandhobbiesknownonly to intimatefriends.Forinstance,heneverreadsanythingidealisticimmediatelybeforegoing to sleep."IfIdo,"hesays,"mymindreactsandIhaveunpleasantdreams;but,ifIreadsomethingweird,mysoulreactsandIlivethenightinastateofhighspiritualconsciousness."Thenthereisthepassionof"cleaningupthings."Today,thisismostannoying to someoftheintimatefriendswhomhevisits,fornosoonerisheinthehomethanhemakesforthebasementorattic to satisfyhissoul'sdesire to makethingsclean.Itisapassionwithhim;itwasborninhim.Asachildhewouldcleanuphisplayroomratherthanplaywithhistoys.WhenbutfiveyearsoldhebecamesoangrybecausetheservantswouldnotletClickHere To GetTheaudioVersion+55FREERareSelfHelpEbook. ... Visualizingistheactofholdingamentalpicture;idealizingistheactofperfectingthementalimageofallfactors,-thepicture,theprocessofsecuringitandtheactofmakingitreal.Youoftenignitetheheartof your idealbyvividmentalpicturesandstrongfeelingsofdesire to possessthereality;butunlessconnectedupwith your motorpowerofaction,itremainsmerelyanurgentunfulfilledpictureofdesirewithinyou-anidealthatdoesnotbecomeareality.Clutching your ideal to actioncannotbeeffectivelyaccomplishedbyapicture.Letmeillustratethisclearly.Go to anartmuseum;lookatanypaintingrepresentinganumberofpeople.If,aftergoingaway,youclose your eyesandvisualizethepainting,youholdin your mindamentalpictureofthepainting.Withcareandpracticeyoucanmakethismentalpictureveryvividandincrease your ability to re-seeinthemindeverydetailofsuchapainting-lines,formsandcolorsofthingsandpeople.Yet,itisstillamerepicture;itisflat,lackingaction,anditdoesnotimpel to action.ThatwhichIhavejustdescribedisthevisualizingprocess.Visualizinghasproducedmarvelousresultswhenthepersonvisualizinghasturnedsuchmentalpicture-making into theidealizedprocess,eveniftheyhavenotrecognizedthattheyhavedoneso.Idealizing,however,ismoreremarkablebecauseitincludesvisualizingandaddsallotherelements to it.Visualizationcomesfromusingthestored-upimagesofbutoneofoursenses,thesenseofsight.Idealizationcomesfromusingthestored-upimagesnotonlyofthesenseofsightbutofallothersenses. To attainthatwhichwedesireitisnecessary,notonly to seethevisualimage,but to act.Trynowanotherprocess:Idealizethepaintingyousawintheartmuseum;bringitvisually to your mind;re-seeitjustasyoudidbytheprocesspreviouslydescribed.Thenimageaction,-everypersoninitinaction;feelthemdoingthethingtheyarepicturedasdoing;feelthemovement;feeltheactivities.Ifitportraysthemasspeaking,hearthetones,-hearwhattheysay.Imightcontinuewithallotherelementsofthepicture,butIthinkthisissufficient to showyouthedifferencebetweenvisualizationandidealization.Visualizationproducesanonmoving,non-activepictureinthemind,eventhoughitbevividandclear.Beingnon-active,itdoesnotimpel to actionandhencemanyofourpicturedidealsdonotbecomerealities.Butifweidealizeaction,ifweusethementalclutchofconnectinguptheidealofthethingdesiredwiththeprocessofobtainingthatwhichwedesire,actionmustresult;andactionisoneoftheessentialfactorsinmakinganyidealcometrue.THEPROCESSTHATMAKESIDEALSCOMETRUECHAPTER12Processisthewayofdoingthings.Thereareseveralwaysofdoingthings,buttheidealizedwayistheonlywaythatguaranteessuccess.Thenon-idealizedprocessesare:meredoing;purposefuldoing;plannedorthought-outdoing.Thefourthprocessistheidealizedprocess.Meredoingneverleads to success,-forbackofitthereisnoidealoftheprocess,nodesire to improveit,nothought-outplan,andnoideal.Inminesandstoresandfactoriesandoffices,therearemillionsofgoodworkers.Theylearn to doonething-theylearn to doitwell-andthen,foreverafterwards,theymerelydo.Theydrudge,ortoil,orlaborbuttheydonotwork;and-theydonotsucceed.Youyourselfmaydo your workperfectlymerelydoingit;youmaybealwaysatit;othersmaybeable to dependuponyoudoing your workexactly,withnolossoftime,notmissingastroke.Butallthesedonotlead to attainment,-why,evenahay-pressdoesthosethings!Purposefuldoingisonestepinadvanceofmeredoing.Itisbaseduponanideaofprogressandisstimulatedbyadesire.Butthatisnotsufficient.Why,thebank-robberhasapurposeinrobbing;hemaysucceednowandtheningettingwhathewantsandhealwayssucceedsinmakinghimselfauselessmemberofsociety,-yet,hislifeisnotsuccessfulandheisnotasuccess.Evenwellplanned,carefullythought-outdoingleads to thousandsoffailures.Manyayoungman,intelligent,enthusiastic,hardworkingandearnest-startsinbusinessforhimselfandfails,-evenafterhehasplannedandthoughtouthisentireproblem.Whenhebegins,heseessuccess-bigsuccess-withintwoorthreeyearsatmost.Butinsixmonthsthesheriffmayclosehimupasafailure.Evenplanneddoing,baseduponideas,desiresandthought-outprocesses,failsunlesstheprocessisidealized.Itisonlyanidealizedaim,processandattitudethatalwayswin.SometimeagoanadditionalmainsubwaywasopenedinNewYorkCity.Itnecessitatedanewroutingofpassengers.Morethansevenmillionpeoplehad to learn to travelbynewroutes.Fordaysbeforeitsopeningthepaperswerefullofthenewsystemand how to getfromonepoint to another.AtleastnineoutofeverytenofthemillionsofadultsinNewYorkmusthavereadthedirectionsprevious to theopening,althoughprobablynotoneinahundredthousand-whentheyreadthedirectionsoverandoveragain-idealizedthenewroute,noridealizedthemselvesgoingaboutthecityor to andfromworkonit.TheResultofNotIdealizingtheProcessonthedayoftheopening,intelligentmenandwomencrowdedandjammedeachother,wentwheretheydidnotwish to go,evengotlost,thoughmanyofthemhadknownNewYorkalltheirlives.Theconfusionandjammingofthemobattwotransferstationsweresogreatthatscoresofwomenfainted,andmanywereseriouslyhurt.Morethanamillionpeoplelosttheirheads-morethanamillionwereconfusedforweeks.Itwasnecessary to closethecrosstownsubwayforamonth to preventaccidents-actually to preventpeoplekillingthemselvesandeachother,becauseoftheirconfusedmobaction.Andallofthisconfusion,trouble,injuryanddelaycouldhavebeenpreventedifeachofthesevenmillionpeoplewhousethesubwayshadspentbutfiveminutesprevious to itsopeninginIdealizingtheProcessoftravelingonit. How IIdealizedtheProcessinthisCase:Itookadescriptionoftheroutesfromanewspaper;readitcarefully.ThenIquietlyvisualizedthenewroutes.Next,Iidealizedaction, - Idealizedmyselfusingthenewroutefrommyhome to myoffice,picturingmyselfonthecars,changingwherethedescriptionsaidchangesmustbemade;idealizingeverybitofthejourney to myofficedoor.NextIidealizedonetripafteranother to otherpartsofthecity,untilIhadmyselfmentallyusedeverynewandoldroute.Afterthis,itwasimpossible to beconfused;impossible to makeamistakeinusingthesubway.Millionsofothersthoughtofthenewroutes,butcertainlyveryfewconsciouslyidealizedthemselvestravelingonthem.YeteveryindividualinNewYorkcouldhavedoneitinfiveminutesiftheyhadonlybeeninthehabitofIdealizingtheProcessofDoingThings.Othershadideasofthenewroute,ofwheretheywanted to go,andof how to getthere.Iturnedmyideas into ideals.Idealizingtheprocessofdoingthething,includedmorethanthere-seeingofthementalpictureofthenewroute.Ididmorethanvisualizeit.Iput into itanelementofaction.Ikeptmy“clutch”insothatthepicturebecamemovement.Thatisalwaysessentialinattainingthatwhichyoudesire.THEACTOFMAKINGTHEREALITYYOURSCHAPTER13Thislastactivity-theactofmakingtherealityyours-comprisesthreesteps:idealizing your attitude;unifyingthesubstanceoftheidealWITHthesubstanceofthereal;andmakingtheactualthingapartof your possessionsorplacingyourselfintheactualconditionsthatyouhaveidealizedanddesired. Your attituderelates to yourself, to others, to conditions,and to theworldingeneral.Beginwithyourself.Consciouslyornot,youdotakesomekindofanattitudetowardyourself.Youmaythinkyourselfawormoragod.Youarefree to takeanyattitudetowardyourselfyoudesire to take;butthereisonlyoneattitudethatleads to successanditistheidealizedattitude!Incompletethinkingin“ideas”makesyouseeyourselfasachildofsin,suffering,sorrow,weakness,mistakeandfailure.Thinkofyourselfasyouare:asonofGod-idealizingtheendyoudesire,theprocessbywhichyouattain,andtheattitudeyouholdtowardyourself,others,conditions,andtheuniverseitself.Then,idealize your attitudetowardothers,"Thatwhichyeseekyeshallfind."Ifyouthinkthatallmenaretrying to crushyou,youwillbecrushed;first,because your attitudecloses your eyes to theopportunitiesofferedyou;andsecond,becausesuchanattitudediscoversanddraws to youthosewhodonothelpyou.Ifyouidealizeothersaswilling to helpyou,youdraw to youmenandwomenwhowilldothesquarethingbyyouandhelpyou,-inthemyouwillfindhelpandajustreward.Thisidealizedattitudedoesnotmakeyouatrustingsimpleton,fortheidealizedattitudealsoidealizeswisdominknowingothers.Theidealizedattitudechangesalltheconditionsoflife.Inbusiness,itleadsus to expectgoodresults,and,expectinggoodresults,weplanbetter.Whenweplanbetter,-thatis,in,amoreidealizedway-wegetbetterresults.Idealizetheworldingeneral.Theuniversemustbegood.Ifitwerenotgooditwouldgo to piecesovernight,-forevildisruptsanddestroys.Goodattractsandunitesandholdstogether.Youcannotidealize your business, your professionand your workwithoutconductingthewholeaffairasanidealizedservicethatinevitablywillforce your ideals to cometrue!YoumayidealizetheThingDesired,idealizetheProcessofAttainingItandCarryOuttheProcessinAction,-and,yet,by your attitudekeeptherealityfrombecomingyours.Withagroupofcongenialfriends,youcandesireandidealizeanevening'spleasureforyourselfandthegirlyoulove,youmaycallforherandgo to thegatheringtogether,-andyet your attitude,ifdisagreeable,cankeepthepleasureoftheeveningfrombecomingyours.First,then,giveattention to your attitude!Second,unifythesubstanceof your idealwiththesubstanceofthethingorconditiondesired.Thesubstanceof your idealisyours!Itisof your mind.Thesubstanceoftherealitymaynotyetbeyours. To makeityours,youmustmakethebodyof your idealcoincidewiththebodyoractualityofthatwhichyoudesire.Re-readthechapterson How to FormanIdealthatWillComeTrue,FiringtheHeartDesireof Your Ideal,GivingaBodyofEthericSubstance to Your Ideal,andGiving Your IdealtheImpulseofAction to MakeItReal.Then,re-image your idealinaccordwiththosefourqualities-itsform,itsdesire,itssubstance,itsimpulse to action.Next,re-readthethreechaptersofTheSpiritofMatter: Your IdealsandWhatCompactnessofMatterGives to Them, Your DesiresandWhatAttractiveEnergyGives to Them,WhatMovementinMatterGives to theBodyof Your Desire.Donotneglect to re-readthese.Youremembermuch,butnotallthethings.Re-readthem,recognizing:thatthematerialdensity,ofthethingyoudesireisanethericsubstancecoincidinginnaturewiththesubstanceof your ideal;thatthematerialsolidityofthethingyoudesireisinfiniteattractiveenergywhichcoincidesinnaturewiththeholding-togetherenergyof your ideal;andthattheenergyofthematerialthingdesiredisethericforce-exactlythesameforceasexistsin your ideal.Now,imageeachdetailof your ideal,projectitoutof your mind to theplaceoftheactuality,anduniteitwiththesamedetailofthematerialactualityyoudesire to beyours.Donotmissasingledetail;maketheprojectedidealcoincidewiththeactualthingineveryfeature-form,substance,energyandplace. To missnofactor,unifystepbystep,-as to color,sound,taste,smell,balance,heat,movement,directionofmovement,form,size,finenessorroughness,hardnessorsoftness,cold,weight,use,pleasuresfromuse,etcetera.Missnoneofthese!Then,third,takepossessionofthethingorwalk into theconditiondesired.Idealizeyourselfinaction:(1)theconditionofyourselfwheninaction;and(2) your useofthemeans to beusedinperforming your action.Ifthisafternoonyouare to go to onemanoragroupofmen to discussordosomethingwhichitisnecessaryforyou to presentordoinorder to make your idealcometrue,imageyourselfwiththemanorwiththemen,imageyourselfatperfectease,image your confidenceinyourself,image your self-controlwhentalking to them,whencontradictedbythem,evenwhenridiculedbyoneormoreofthem.Imagetheseconditionsin your mindbeforeyougo.Itbuildsinbrainapaththatmakesthedoingofthethingbutamererepetitionofathingalreadydone.Isayimagethesethings,-notmerelyimaginethem;merelythinkingaboutthemwillnotbringresults.Imagealsotheimpressionsyouseeyourselfgiving to others:Areyouappearingassincereasyouaresincere!Areyouappearingasreliableasyouarereliable?Areyouappearingactiveandenergeticandsaneandsafe?Remember,itisnotonlywhatyouare,butwhatyoucommunicate to otherswhichdeterminesresultsindealingwithothers.Idealizingtheactionbuildsinbrainpaths.Then,whenyoucome to theactualdoing,youhavealreadyestablishedahabitofdoingitsuccessfully.Themoretimesyouidealizethedoing,thestrongerandmorepermanentthesebrainpathsbecome.Hence,whenyougo into action,youaremerelyrepeatingwhatyouhavealreadydoneandwhatyouhavealreadysucceededindoing.Consequentlythereisnohesitancy,nodoubt,nolackofconfidence,nolackofease,andnomistakesin your action.And-becauseyoucenter your effortrightlythethingorconditionisarealityandbelongs to you!Where to center your effortnowfollows.WHERE TO CENTER YOUR EFFORTCHAPTER14Itisveryimportantthatyouidealizethatwhichyoudesire;but,sofarastheattainmentofitisconcerned,theprocessismuchmoreimportant,andidealizingtheprocessisthemostimportantofall.Iwillillustrate(1)byalittleincidentand(2)byagreatworldexperience.Inthespringof1919,sometimeafterIhadreturned to theUnitedStatesfromoneofmysojournsabroad,Iwrotealetter to ElizabethTowne.IhadknownherformanyyearsbutwhileIwaslivingabroadwehadbeenquiteoutoftouch.WhenMrs.Townereceivedmyletteritawakenedadesireinhermind.Therewas to beaconventionnearherhometownthefollowingweek.Shewishedme to speakatthatconvention. To havemespeakattheconventionwasheridealoftheThingDesired.DidshestopwiththeIdealofthethingdesired?Notatall.ShebeganIdealizingtheProcessofgettingmethere.Shepressedthebell-buttonimmediately;incameastenographer;andaletterwassenttellingme how Icouldcomeandreturn-givinginformationofthetrains -how, bytravelingatnight,thetripwouldtaketheleastpossibletime.AtintervalsduringthatdayandnextshewentonIdealizingtheProcessofarrangingformewhilethere,-whereIshouldstay,whenIshouldspeak, how manytimesIshouldspeak,etcetera,etcetera.Shegavetenseconds to recognizingtheIdealoftheThingDesiredandanhourormoreIdealizingtheProcess:10seconds to theformer;3,600seconds to thelatter.That'sabouttherightproportion.Thinkthisover;itapplies to everythinginlife.-Giveaboutathousandtimesmoretimeandeffort to idealizingandworkingouttheprocessthanyougive to idealizingthethingyoudesireand your idealwillcometrue. Turn fromthisverysimpleincident to considerthevalueofIdealizingtheProcessinattaininggreatthings-anyverygreatthing-insuchamatterasaworldwar.ThegreatWorldWarwasagreatspiritualtestoftherace.WhentheGermansin1914wereattheMarne,theIdealoftheThingDesiredwas:theGermanArmymustbestopped!Thiswasnotamereidea;itwasalifeanddeathidealofthepeoplesoftheAlliedcountries.Greatleadersrecognizedthis.WhennewsthattheGermanArmywasbeingforcedbackwastickedoffintheLondonWarOffice,LordKitchenersaid,"Godmusthavedoneit";andLordRobertsreplied,"Itmeansthenationshavebeenpraying."Thefollowingyear,duringanothercrisis,LloydGeorgeexclaimed,"ThewarwillbelostunlessallEnglandgetsdownonherkneesinprayer;"andin1918thegreatFochfounddailycommunionnecessary.ThiswastheemphasisoftheIdeal.ButtheProcesswasnotneglected.Evenhe,whodailyspentanhourinprayeranddailywent to HolyCommunion,knewthatGodhelpsonlythosewhoknowenough to helpthemselves.Ouronenationalwar-idealwas:Win!Havingoncerecognizedthis,didwewastetimeharpinguponit?No!Andwesucceededbecausewecenteredmostofoureffortsupontheprocessesnecessary to winthewar.Whenitwasnecessary to savefoodwesavedit.Wewentwithoutthisorthat-withoutmeatonmeatlessdays;withoutwheatonwheatlessdays.Butwedidmorethanaccepttheprocess;weIdealizedit.Wemadeitamatterofpatriotism;areligionofbrotherlyhelp to ourallieswhoneededfood.When,weneededmoney,didwecontinueharpingontheIdeal?Notatall!WeIdealizedtheProcessoffurnishingthemeans to equipandfeedourboys.WeIdealizedtheProcess to suchanextentthathewhodidnotbuyallhecouldaffordandalittlemore,feltwronginside.Whenmoreshipswereneededcollegeboysandhighlypaidbusinessmendidmanualworkintheshipyards;andwhenmoremunitionswereneeded,womenwhosewhitehandshadneverbeforeknownthegreaseoffactorymachines-workedlonghoursbecausetheprocesswasIdealized.Whatwasnewinthis:wehadalwaysheldidealsandbeenforced to takepartintheprocessesoflifeinpeacetimes.Thenewthing-thethingthatbroughtphenomenalresults-wastheIdealizationoftheProcess.Noworkwasdrudgery;itwasanIdealizedPartoftheEffortsofaGreatHumanBrotherhood.SupposewehadneglectedtheProcess!Supposewehadmadenomunitions,builtnoships,soldnobonds,sentnomenoversea,-wouldsuchprocedurehavehelped to winthewar?!Suchaprocesswouldhavebeenridiculous.Yet,inothermatters,weattempt to makeouridealsanddesirescometruebyholdingpersistentlydayafterdayandmonthaftermonth to theidealoftheThingDesired,givinglittleornoattention to idealizingtheprocessandputtingit into operation.Ifyouwant to win,ifyoureallywishthatwhichyoudesire,ifyoutrulydesire to make your idealscometrue -to  turn them into realities,firstform your idealoftheThingDesiredbutgive your greateffort to IdealizingtheProcessandputtingit into action.Thatbringsyouthereality!IDEALIZEDTHINGSMAKEFORTUNESCHAPTER15Inwhateveryouaredoingandinwhateveryouhope to doandattain,itisnecessary to dealwiththreefactors:things,wordsandpeople.Infact,whenyoucome to thinkofit,thereisnothingelsewithwhichyoucandeal.Consequently,idealizingtheprocessofattainingwhatyouwantincludesidealizingthethingswithwhichyouworkorthethingsyouare to handle;andoftengreatfortunesaremadefromidealizinglittlethingsandgreatfailuresresultfromnon-idealizationofthings,bigorlittle.Herearetheexperiencesoftwomenillustratingthepoint.ItwasonthetrainspeedingacrosstheStateofNewYorktowardChicago.Ihadleftthediningcar,gone to theClubcarand,observingthattheseatsaboutoneofthecardtableswereempty,satdowntheresothatImightbealone to read.Menwerecominginfromdinnerandsoonamantookaseatacrossthetable.Ilookedup to determinewhetherotherswerewithhimand,ifso,whethertheymightnotwishthetableforcardplaying.Buthewasalone.Hehadafineface,clean,clear-cut;evidentlyamanofeducation;perhaps,amanofculture.Hisface,hisbearing,hisattitudeallproclaimedhim to bea“manofideals.”Idonotmeanavisionary,butamanwhodoesandwhohasalwaysdonethatwhichisrightandwhorefusesandhasrefused to dothatwhichiswrong.Inaminutewewereinconversation.Itstartedregardingthehighcostofliving.Itwentfromonething to another.Hewascommunicativeanditwasnotlongbeforehementionedthathehadwishedthisyear to sendhisboy to collegebuthehadbeenunable to dosobecausehecouldnotaffordit."AcollegeeducationcostsfourtimesasmuchtodayasitdidwhenIwent to college,"hesaid.ThefirstpointIwishyou to rememberisthis:hecouldnotafford to sendhisson to college.Iledhimonintheconversation,learnedthataftergraduatingfromcollegehehadbeenaschoolteacher;thatlaterhehadbeeninY.M.C.A.work;awelfareworkerinamanufacturingplantforayear;andthatin1913,he,withafriend,hadgone into amanufacturingbusinessofhisown."Whatlineofmanufacturing?"Iasked."Oh,justlittlewickerhandsatchels,suchasboysuse to carrybooks to andfromschool,"heanswered.ThisisthesecondpointIwishyou to remember:"Oh,justlittlewickerhandsatchels."Thisconversationtookplaceintheyear1920.Itindicatesthatafterhavingbeeninbusinesssevenyears,manufacturinganarticleofuse to atleasttenmillionschoolchildrenaswellashundredsofthousandsofothersinourcountry,this“manofideals”wasunable to sendhisboy to collegebecausehecouldnotaffordit.Wetalkedofotherthings;butbeforelongheleftme,goingback to hisprivatecar.Twoothermencameinandsatdown.Oneacrossthetable,onebesideme.LaterIlearnedthatonewasacoaloperatorofIndiana,andtheother,-well,therestofthestoryconcernstheotherman.Onelookatthismantoldmehewasnotaso-called“manofideals,” - thatis,notinaccordwiththeordinaryuseoftheterm.Helookedveryprosperous;hewastalkative-menarealwaysmorecommunicativeafterdinner,smokingagoodcigar,onatrainwithnothingelse to do.Thismanisthesoap-dyekingoftheworld.Onlyafewyearsagoheandafriend,hiswifeandhisfriend'swife,startedinbusinessmakingsoap-dyes.Altogethertheyhad$800.Todayeachofthemismorethanamillionaire.Theirsoap-dyessellfortencentsapackage,yettheydoabusinessofmanyhundredthousanddollarsamonth.Theysecuredtheoriginalpatentandconsequently,inaddition to theprofitstheymakefromtheirownconcern,theyarepaidroyaltiesbyallothersoap-dyecompanies. How didhedoit?Ihavesaidthatheisnotamanofideals.Thatstatementisbothtrueandnottrue.HeisnotamanofidealsofthePhariseekind,butheisamanwhoidealizesthethingwithwhichheworks. To himthesoap-dyeisoneofthegreatinventionsoftheage.Hisfaceglowedashetoldaboutit;hiseyesshone."Thinkwhatitmeans,"hesaid,"foreverywomanintheland-infact,allovertheworld,fornowwe'resellingsoap-dyes to Europe,Australia,IndiaandJapan -to beableintwominutes to changethecolorofhershirtwaist,ofapieceoflace,oranylighttrimmingmerelybydippingitinourdye,withoutanyboiling,andwithoutstainingherhands."Fromtheverybeginninghehadidealizedthethingheproduced.Hehadidealizedthesoapinorder to selectthebestforthepurpose.Hehadidealizedthedyessoas to producethemostusefuldye,themosteasilyandquicklyuseddye,-adyeneedingnoboiling,adyethatdoesnotstainthehandsofthoseusingit.Hehadidealizedthechemicalsusedintheprocessofmakingthedye,and,ashetalkedof how hehadbuiltupthebusiness,IsawthathehadevenidealizedthekindofchemicalexperthewantedandhadthensearchedtheUnitedStatesuntilhefoundthemanthatfittedhisideal.Hehadidealizedjusticeandhadsecuredpatentrightsforhimselfandthosewhohadworkedforhim.Hisprocessofidealizingthething-thesoap-dye-didnotstopwhenhehadputagoodproductonthemarketandwhenthatproducthadearnedhimmillionsofdollars.Hetoldme how thatveryafternoonhehadspentthreehourswithJapanesegirlsinNewYork to provehissoap-dyeswouldnotstainthehandsoftheJapanesewomen.himmopthekitchenfloorsthatheranawayfromhome!Althoughhandicappedinchildhoodandyouthwithwhatmostofusconsiderinsurmountablephysicalhandicaps,yethehaslivedlong,workedmuchandretainsenduringvitality.Thoseinwhosetimehefirstworked-HelenWilmans,Dr.Adams,Mrs.Eddy,Dr.Stockhamandothers-havelongsincepassed into thegreaterlife.Yet,today(Iknowfromyearsofassociation),heoftenworkstwentyhoursoutoftwenty-fourandfindslifeandtheworkajoybecausehelovesboth.YouandImaynotwish to workthus,yetitgivesonegreatconsciousnessofpower to knowthatsomeonehasattainedsuchspiritualcontactwithLifethatheisable to doso.Hisrecreationispainting.Afteraday'swork,usuallyfromeighteen to twentyhours,hepaints to resthimselfbeforegoing to sleep.Hepaintsatsuchtimeswithphenomenalrapidity.Hehasworkedmuchandallhehasdoneorwrittenisoriginal.Inpointoffact,hehasdonesomanyoriginalthingsthatmanyfinditdifficult to keeptrackofhiswork.Morethantwentyyearsagohewroteofthevalueofvitamins,nowbeingacceptedbythemedicalprofession;agenerationagoheprovedthesolarplexus to beabrainbyitself,astatementthenridiculedbybiologistsbutnowaccepted;seventeenyearsagohediscoveredthattoneismostresonantlyprojectedontheparaboliccurveanditisjustnowbeingusedbyengineers to securevaluablepatents;withinthisdecadehehasformulatedanewscienceofsociologywhichconservativeFrenchthinkershavecalled"epochmaking."Hewasthefirstman to workoutanewscienceoftheartsunifyingthebasicprinciplesofmusic,literature,painting,sculptureandarchitecture; to workoutneuralreaction;and to provethatnewbrainstructurecanbedevelopedbyconsciousfunctioningjustasBurbankprovedthatnewplantstructurescanbedeveloped.Inthisbookonethoughtdeservesmorethanpassingmention.Duringthecenturiesphilosophershavesoughtthebasisofthesoul'sfaithintheunityofallthings.Clearly to presentthatbasisofunityisnow,Iknow,BrownLandone'sonegreatlifeaim.Hemayormaynotsucceedinmakingtheworldconsciousofthisunity,butatleasttheattemptinTheSpiritofMattercomesnearermakingusknowthatthespiritualandmaterialworldareonethananythingwrittenpreviously.Withsuchaconsciousnessoftheunityofallthingsofspiritandofmatter,thefaithisstrongandthewayisclear to makeouridealscometrue.HehaddonethisbecausereportshadcomefromJapanthatthedyesdidstainthehandsofJapanesegirls.Hebeganhisworkbyidealizingthethingheintended to manufacture;hehadidealizedthethingeverydaysincehefirstconceivedit;andheisstillidealizingthatsamething.Isitanywonderthathisfaceglows,thathiseyesshine,thathistoneisenthusiasticandthatheismakingmillions?Heisnotaso-called“manofideals,”butheputsidealizing into action.Heidealizeseverything,evencommonlabor;hewasactuallyhappytellingmethatheandhiswifemadethefirstdyesintheirownhomeinstewpotsanddish-pansandthat,whilehewasmakingtheboxesinwhich to shipthedyes,hiswifewasoutpeddlingthem.Hehasidealizedtheservicethedyesrender to millionsofwomenandthejustrewards to himself.Consequently,heissuccessful.Heisworthmillions,madeinlessthanfouryears;hewasable to sendhistwoboys to college.TherearePhariseestodayastherewereinChrist'stime.Whatvalueare your idealsunlessyouusethem?Thegreatmasterhassaidthatunlessweusethetalentswehaveeventhatwhichwehaveshallbetakenaway.Itisnotholdingidealsthatmakesdesirescometrue.Itisusingideals.Thefirststepis to idealizethethingwithwhichyouareworking.ABILLIONDOLLARSBYIDEALIZINGTHEMOVEMENTOFTHINGSCHAPTER16Everyonewantsabundance-abundanceofallthings!And,specifically,everyonewantsmoneyandallthingsthattaketheplaceofmoney.Canyou turn adesireformoneydirectly into money?No,certainlynot!Moneyistheresultofabundance,notabundanceitself.Letusagreeuponthemeaningoftheterm.WhenonefriendisthinkingofaPersiancatandanotheristhinkingofanordinaryhousecat,bothwilldisagreewithwhatIamsayingaboutacatifIamthinkingandtalkingofawildcat.Thereforequalifyatoncethewordabundance.Onemeaningofthewordissufficiency-enough to meetallourtrueneeds,presentandfuture.IdealizingtheProcess to SecureAbundanceshouldnotbelimited to securingmoneydirectly.Otherfactorsaremoreimportant.Theyareanabundanceofideas,recognitionoftheabundantopportunitiesthatsurroundyou,andbeingabundantlyprepared to makeuseofthem.Lackofmaterialabundanceisnotalackofideas;butmoney-lackalwaysindicatesapovertyofidealsregardingtherightprocessesofgettingmoney.Onceallhairpinsweremadeofstraightwireandwerealwaysmoving - alwaysslippingoutofthelady'shair.Millionsofwomenweredisturbedaboutitforscoresofyearsandmanypeople-millionsofthem-hadideasaboutit.Hundredsofthousandsconsciouslydesiredandwishedforsomethingbetterandthoughtaboutit.Nothing,however,resultedfromtheideasandthoughtsofthesehundredsofthousands.Notaoneofthemevermadeacentoutofhisorherideasorthoughts.Therewasnoabundanceinthem.But,therewasabundanceintheidealofahairpinwhichofitselfpreventeditselffrommovingeasily.Themanwhoidealizedandproducedthecrinklywirehairpinisnowamulti-millionaire.Abundancealwaysresidesinanideal,-whetherofpropertyormanagementormanufacturingorpositionorwhatnot;itresidesinidealizingeventhedetailedpartsofthingsandthemovementofsocommonasubstanceasoil.ThestepsintheIdealizingProcesswhichbroughtsuccess to Mr.Rockefellerwere:First,heidealizedoilindetail.Theotheroilmen-thenwealthierthanMr.Rockefeller-thoughtofoilonlyasoil;ascostingsomuchperbarrel,assellingforsomuch,andasbringingsomuch profit. Mr.Rockefellerthoughtofthesethings,butinadditionheidealizedoilinallitsdetails.Mentallyhevisionedothersubstancesinit-notatalllikeoil.Moreover,heidealizedtheprocessesofseparatingthesefromtheoil,andoutofthesecametheby-products.Today,itissaid,theStandardOilCompanycouldgiveawayallitsoilandyetpaygooddividendsoutoftheprofitsofitsby-products.Letusbejust:thiswealthfromthebyproductswasdue to thefactthatMr.Rockefellerwaslessrealisticthanothers;heidealizedtheoilthat to otherswasjustoilandnothingmore.Second,Mr.Rockefelleridealizedthemovementofoil.Otheroilmenthoughtoftransportingoiljustasbarrelsofflourandbarrelsofsugararetransported.ButMr.Rockefelleridealizeditinmotion;hesawitflowingandidealizeditflowinginpipes.Hencethepipelinesystem,thesecondgreatsourceofStandardOilprofitsandsupremacy.Againletusbejust-GodandHislawsrule:Mr.Rockefellerwonphenomenalfinancialsuccessbecauseheidealized,morethandidhiscompetitors,thedetailedpartsofthethinganditsmovement.Ontheotherhand,Mr.Rockefellerdidnotidealizehisrelation to therestofsociety.Hethoughtofhimselfasamanstandingalone.Forfortyyearshewassilent,-unwillingthatanyonewithinhiscompaniesshouldgiveany ... alwayscometrue!Youcannotpreventthemmorethanyoucanstopthewhizzingofelectronsorthewhirlingofstars.THEONLYTHREEACTIVITIESNECESSARYCHAPTER6First,thereistheIdealofSomethingDesired;Second,theProcessthatLeads to AttainingIt;andThird,theActofMakingtheRealityYours.Thesearethethreebasicactivitiesofattainingthatwhichyoudesire;theyaretheonlyoneswhichhavebeenandcanbesuccessfullyusedinattaininganyqualityordegreeofdevelopmentwithinyourselforinobtaininganything,conditionorpositioninsocietyortheworldaboutyou.Thesethreeactivitiesaresimplystatedbecausetheyaretrue,-notbecauseIwritethem.Basictruthsarealwayssimple;and,ifnotenvelopedinamassofsuperfluouswordsorintertwinedwithawebofentangledthoughts,theyarealwayseasilyunderstood.Whensimplystatedandeasilyunderstood,itiseasy to applythem.Ifyoupermit your ideal to belostinajungleofmanywordsand your process to bemisdirectedbyamultitudeofvaryingthoughtsandfeelings-eachpointinginadifferentdirection-why,then,ofcourse, your idealwillnotandcannotbecomeareality.Unlessyoucanclearlyanddefinitelystate your ideal,itisnotsufficientlyconcrete to makeanyprocessofattainingitsuccessful.Unlessyoucandefinitelyandsimplystatewhatyouare to doand how youare to doit, your planoftheprocessofattainingorobtainingthatwhichyouwantwillbeconfusedand your effortwillbepartlywastedandprobablyunsuccessful.Attainingthatwhichyoudesireiseasyandcertain:(1)ifyouconceiveaclear-cutidealofwhatyoudesire;(2)ifyou turn theideal to theparticularprocessthatalwaysleads to attainingorobtainingthatwhichyouwish;and(3)ifyouknow how to maketherealityapartofyouor your surroundings.Thatyoumayknow how to make your ideasanddesiresbecomerealities,Inowtakeuptheprocessinthissection: To AttainYouDesires,AllThreeMustbeUsed; How to FormanIdealthatWillComeTrue;FiringtheHeart-Desireof Your Ideal;GivingaBodyofEthericSubstance to Your Ideal;Giving Your IdealtheImpulseofAction to MakeItReal;TheProcessthatMakesIdealsComeTrue;TheActofMakingtheRealityYours;andWhere to Center Your Effort. TO ATTAIN YOUR DESIRES,ALLTHREEMUSTBEUSEDCHAPTER7Ifyouidealizeanduseallthreeofthebasicactivitiesandonlythosethree,itiseasy to make your idealsbecomerealities.Youalwaysattainwhenyouidealizeandusethem;but,ifyouleaveoutanyoneofthethree,youfail to attain your desire,-andnoonecanbeblamedexceptyourself.Ifyouidealizeonlythatwhichyoudesireandholdfaithfully to thatideal,-thatis,ifyouuseonlythefirstofthethreeactivities,-youwillsucceedandjustlyinproportion to whatyoudo.SinceGodisjustice,theresultcorresponds to theeffort.Idealizingwhatyouwantandholdingfaithfully to theidealformonthsandevenyearsbringsyouthesuccess your effortmerits-evenafteryearsyouwillstillbeholding to theideal.And,ifyouidealizethatwhichyoudesireandattempt to takepossessionofitmentally-usingthefirstandthirdofthethreebasicactivities-yousucceedandjustlyinproportion to whatyoudo.If,wheninNewYork,youlearnofafootballgame to beplayedinBostonanddesire to bepresent,theidealoftheThingDesiredis to beinBoston.Ifyoudesire to drivebyautomobilefromNewYork to Boston,thatistheidealoftheProcessyouintend to use to get to Boston.Ifyougo to your garageandsitin your carforaday,amonthorayear,holdingfaithfullyallthetime to theThingDesiredandholdingalsoamentalpictureofbeinginBoston-mentallypicturingthefirstandthirdsteps,butomittingthesecondone-beforetheyearpasses your friendswillwish to sendyou to themadhouse;andonlybecauseyoufailed to usethesecondactivity-thatoftheprocessofactuallystartingthemachineanddrivingfromNewYork to Boston.Itisnotenough to holdidealsoftheThingDesired,-thefirststep.Itisnotsufficientanditmaybedangerous to declarementallythatyoupossessit,-thethirdstep.Itisnotenougheven to havefaiththat your desirewillcometrue,thoughfaithisthesubstanceofthingshopedfor.Youmustput your ideals into idealizedactionforidealsarethesubstanceofthingsthatareandidealizedactionistheonlycertainprocessofattainment.“Faithwithoutworksisdead”doesnotstand-alone;Christandtheapostlespresentedthetruthmanytimes:"ImustworktheworksofHimthatsentMe....Return to God,anddoworks.-Whatdothit profit thoughamansayhehathfaith,andhavenotworks?-Canfaithsavehim?-WasnotAbraham,ourfather,justifiedbyworks?Byworkswasfaithmadeperfect.-Iwillgiveuntoeveryoneofyouaccording to your works.-Hethatovercomethandkeepethmyworksuntotheend, to himwillIgivepoweroverthenations."Ofthenames to bewrittenintheBookofLife,theyare to bejudged"according to theirworks";andtheverylastmessage-lastchapterofRevelation-is"Behold,Icomequickly;andmyrewardiswithme, to giveeverymanaccordingashisworkshallbe.""Hitch your wagon to aSTAR"isnotsufficient.”"HITCH your wagon to astar"bringsresults.” HOW TO FORMANIDEALTHATWILLCOMETRUECHAPTER8First,anideal to cometruemustbeanideal;anideawillnotdo.Second,anideal to becomearealitymusthaveaheartofdesire,-andagoodstrongheart.Third,anideal to come into manifestationmustbeabodyofrealethericsubstance.Fourth,anideal to becomeanactualitymustpossessanimpulseofaction.Lackinganyoneormoreofthese, your idealsdonotbecomerealities.First your idealmustbeanideal,notanidea.Theidealwillcometrue.Sincemostpeoplethinkandplaninideas;theirthoughtsandplansseldommaterialize:Afterrepeatedfailures,somebecomediscouraged,despondentorresignedandsomelosefaithintheircapacity to attainthegreatgoalanddoubtthejusticeofsociety,theworldandGod.Othermenandwomenthinkinideals;withthemitisahabit.Suchmenandwomenaresuccessfulandattain to agreatextentthatwhichtheydesire.Theyattaininproportion to theirideals.Youmayidealize your thoughtsof-ethicalandspiritualadvancementandattainsoulconsciousness;yetwhenitcomes to othermattersyoumayuseonlyideasandfail.Ontheotherhand,althoughothersmaynotidealizeethicalandspiritualconceptsasyoudo,yettheydoidealize,-thatis,makeperfectimagesoftheirthoughtsofdevelopment,advancement,work,andbusiness;andhencetheysucceedinthoselines to agreaterextentthanyoudo.Thisisjust;infact,itisGod'sJustice.Youfailinthatwhichyoudonotidealize;yousucceedinthatwhichyouidealize.Theyalsofailinthatwhichtheydonotidealizeandsucceedinthatinwhichtheyuseideals.Backofeverythingintheworldthereisanideal:backofthedesignofeverychair;thedecorationofeveryroom;thecutandmaterialofeverygownandeverysuitofclothes;backofeverythingthatevercomestrue.Thosewhothinkinlittleideals,succeedinlittlethings;thosewhothinkinbigideals,succeedinbigthings.Noadvanceofmankindhaseverbeeneffectedexceptitwasfirstformedbyidealsofsomekind:nopaintingwaseverpainted,nostatueeversculptured,nomusicevercomposed, - exceptfirstconceivedasideal.Nomotor,nodynamo,noengine,noprintingpress,nolinotype,noautomobile,noairplane-notonewaseverinventedexceptitfirstexistedasanideal.Nothingineducationwasevertaughtandnoethicalorspiritualconceptwaseverpreachedthatdidnotpreviouslyexistinidealforminthemind.Thosewhothinkideasneverattain to greatness.Greatmenandwomenalwaysthinkinideals.Change your “ideas” to “ideals!” How? Bymakingitaperfectimage,addingdesire,givingitbodysubstance,andcreatinginitanirresistibleimpulse to manifestitselfinaction. How canyoucompleteanideasoas to makeitanideal?First,byaddingthefactorstheidealacks.Youhaveanideaofthecolorofanapple. How perfectisit?Takepaintsandtry to paintapictureofanappleandyouwilldiscoverthattherearescoresoftintsandblendsofcolorsthat your ideadoesnotcontain.Youhaveanideaoftheprofileofthefaceofsomeoneyoulove.Takeapencilandtry to drawthatprofile!Youhaveanideaoftheshapeandformofthelegsof your table.Close your eyes;run your fingersoveroneofthelegs;feeleveryindentation,everypartthatprojects,thenumberofringsaroundthelegs.Scoresofnewfactorsareadded to your idea. How canyoubecertainthatyouhaveaddedeverythingtheperfectimageought to containandleftouteverythingtheimageshouldnotcontain?Althoughtherearemanymillionsofdegreesofvariationandanunlimitednumberofcombinations,therearebutafewdifferentbasicqualitiesthatenter into ourimages.Theyare:colors,sounds,tastes,odors,movementsanddirectionsofmovement,balanceorlackofbalance,finenessorroughness,hardnessorsoftness,heatorcold,lightnessorheaviness.Takeanyideayouwish to cometrue.Imageitin your mindasitnowis,-aimperfectidea.Then,takethefactorofcolors.Imageitagain,mentallyseeingeverycolorithaspossessed,doespossessorcouldpossess.Inthissamewaygoovertheideaofthatwhichyoudesire.Useeveryoneoftheelementsofcolor,sound,taste,odor,heat,cold,motion,directionofmotion,form,size,balance,fineness,roughness,hardness,softness,lightness,heaviness.Donotleaveoutasingleone.Whenyouhavefinishedyouwillhavetheformofaperfectimage-ofanideal,butitwillstillbeonlytheform-withoutaheartofdesire,withoutanethericbody,andwithoutimpulse to impelaction.Next,adddesire!FIRINGTHEHEART-DESIREOF YOUR IDEALCHAPTER9Wishesarebutwishes;theyleadonly to wishingmorewishes.Desiresareheartbeatsofsoul;theydemandandimpel to action.Awishturnsever to itself,wishingthatsomethingwillcome to makeitselftrue.Adesiregoesoutfromself;itdaringlyreachesout,demandingthethingdesired,anddivinelycreatesitinreality.Putthefollowingtruthstogether:Desireistheheartof your ideal;inthisheartarethefiresofattainment;sometimestheydiedownandaredim;sometimestheyburnbrightlyandglowwithhopeandsetfire to action;unlesstheythusburnwiththelightofhopeandthefireofaction, your idealwillnotcometrue.Whenthefiresofdesirearedimmedbydisappointmentsordiscouragement,ormemoriesofthefailuresofthepast,whatareyougoing to doaboutit?Feedthefireswith your feelingsandemotions! Your thoughtswillnotdo;theyarebutdampwoodandwetsand.Desiresareoftheheart;theycannotbemade to burnbrightlybyaddingideasandthoughtsofthemind.Isitathing-amaterialthing-youhavedesiredandforwhichdesireburnslowbecauseofpastfailures to attainit,orisitanewdesirethatdaresnotburnbrightlyforfearofdisappointmentshoulditnotbeattained?Fire your desiresothatitwillcometrue.Fireitwith YOUR feelingsandemotions.Areyouayoungwomanandisitadaintyrose-coloredgownyoudesire?Imagethecolorofitandfeelthejoyofgowningyourselfinthatcolor.Feelthepleasureitwouldgiveyou to lookatyourselfinthatcolor.Thinkofitscoloragain,-thecolorofroses.Imaginethatyouhaveperfumedthegownwithjustatouchofessenceofroses.Feelthejoyofsmellingthesweetodorofroses.Feelthejoyofsmellingtheperfumewithwhich your dressisscented.Thinkofthefeelofthematerial, -how softanddelicate.Feelthejoyyoufeelinfeelingit.Thinkofthelightnessofthedress.Feelthejoyyouexperienceinhandlinglightanddaintyandfluffythings.Feelthejoyyouwouldfeelinputtingonthatdressandinwaitingfor your sweetheart to call.Feelthejoyyouwouldfeelasheadmireditandcomplimentedyouuponit.Feelthejoyyouwouldfeeldressedinthatgown,whenwithagroupofpeople.Isnot your desirefiredandburningwithimpulse to act?Willyounotdosomething to getthatdress;and,idealizing your doing,youwilldoitintherightwayandgetitintherightway.Areyouayoungmandesiringanewsuitofclothes?Fire your desirewith your feelings.Imagethesuityouwish-itscolor,cut,form,material,andfit to you.Feel how happyyouwouldfeeldressedinthatsuitcallingonthegirlyoulove.Feel how proudyouwouldfeelifyoucouldwearitwhengoinghome to seemother.Feel how satisfiedyouwouldfeelwalking into theofficedressedinthatsuit.Feelall your goodfeelings-feltunderallotherconditions-inrelation to thatsuit.Isnot your desirefired to thepointwhereyouwilldosomething to getitand,idealizing your doing,youwilldotherightthingandgetitintherightway?Isitapositionyoudesire?Feelthejoytheincomeofthatpositionwouldgiveyou.Feelthepleasuresyoucouldobtainwiththatincome.Feelthejoyoftheopportunitiestheincomewouldgive.Feelthetrueprideofadvancement.Feelthejoyofknowingyouhaveattainedthepositionandmadegood.Feelthejoyofgenerouslyhelpingotherswheninthatposition.Feelwhatthatpositionwouldmean to youamong your fellows.Feelwhatitwouldmean to youamongbusinessmen.Feelallthesefeelings-feeding your desireswith your FEELINGSinsteadofwithwishesandthoughts-andyouwilldosomething to attainthatwhichyoudesire.Think,think,thinkofwishesandyouwillliveanervouswreckanddieinthementalmadhouseofunfulfilledmentaldesires.Feedthedesiresof your idealswith your ownfeelingsandemotions-andthehigherthefeelingsandemotions,thestrongerthefire-and your desireswill turn to actionthatcannotbeprevented.Andsince your desiresareheartsofideals,thatwhichyoudowillberight.GIVINGABODYOFETHERICSUBSTANCE TO YOUR IDEALCHAPTER10Thenextstepis to createabodyfor your ideal-abodyofrealethericsubstance.Imagetheidealofthethingyouwant.Doesthethingitselfseemsocompactanddensethatyoucannotre-formandre-createit to accordwith your ideal?Itsformcanbechanged,butonlyifyougiveabody to your ideal.First,giveform to thesubstanceoftheideal. Turn backandreadagainmythirdchapter.Then,re-idealize your imageofthethingdesiredasmadeofinfiniteenergy-space.Bydoingthisyouactuallygroupthespiritualsubstance into form.Thisisafirststepincreatingthebodyof your ideal.Second,givethebodyattractivepower.Readagainthefourthchapterofthisbook.Then,re-image your idealofthethingyouwant.Realize,thatwhateverthesubstanceofthethingdesired,thatwhichmakesitsactualitypossibleisinfiniteattractiveenergy;thatitisthissameenergythatholdsalltheparticlesof your idealtogetheranddraws to itallthefactorsnecessaryformanifestation.Bythusimaging your idealyougiveitsolidity.Theparticlesofthisspiritualsubstancebecomesfixedsothattheidealwillpersist;sothatitwillnotchange,asanideachanges,orevaporateinvainimaging’s.Bythisprocessyoualsogiveitpower to attractanddraw to itallthoseconditions,qualities,thoughts,feelingsandattitudesnecessary to makeitreal,-necessary to makeitsactualitypossible.Third,createthebodyofself-activesubstance. Turn backandreadthefifthchapter.Realizethateverythingyouwish to changeisininfinitemotion,thrillingwithlife;thateventhepieceofcopperwirethatleads to your electriclightiscomposedofwhirlingcentersofspace,infinitelysmall,capableofmoving660,000,000milesanhourandable to changetheirpositions40,000,000timesasecond,Bythisprocessyourid your soulofanyideathatanyso-calledmaterialthingcanoppose-themanifestationof your ideal.Andyougive to theideal -to itsbodysubstance-thesamequalityofinfinite,infinitelyrapidpowerofmovement,powerofaction,power to makeitselfcometrue.Imagethebodyof your idealcomposedofspiritsubstance,vibratingatthistremendousrate,exertingenormouspower,andyougiveitadditionalpower to makeitself into anactuality. To thispointintheprocess,whatis your ideal?First,aperfectimage-includingonlythoseelementsitshouldpossessandnonethatitshouldnotpossess.Second,anidealwithaheartofdesire,fired to actionbyall your feelingsandsouldesires:(1)increasedbyimagingthebeautyandutilityoftheidealandthepleasuresitwillgiveyouand(2)augmentedbyeveryconceivableelementofdesireyoucanawakenbyimagingeverythingcomposingitsimage-color,sound,etcetera.Third,anidealbody-formedoftheinfinitespiritsubstance,energy-ether;abodyofthesamematerialastheessenceofmatterwhichmakesiteasyfortheideal to manifestasanactuality;abodyheldtogetherandmadepermanentbyinfiniteattractiveenergy;abodycomposedofethericsubstancewhoseparticlesvibrateataratesorapidthatimaginationcannotconceiveit;abodycomposedofethericsubstanceanounceofwhichhasgiganticpower,sufficient-iffreedatonetime -to tosstheAlps into theAtlanticOcean.Nowgivetheidealthesoulimpulse to act,andyoucannotpreventitscomingtrue.GIVING YOUR IDEALTHEIMPULSEOFACTION TO MAKEITREALCHAPTER11Thereisonemorestepintheprocessofmaking your idealcomplete.Itpossessesinfiniteenergy,butyoumustgiveittheimpulseofaction. How canyoudothis?InthisIdifferfrommanyothers.Iholdthatvisualizationisnotsufficient.Visualization,althoughitoftenaccomplisheswonders,isafterallbutapicturingofanidea.Itdoesmaketheideavividbutitadds to itonlyoneofseveralelements - onlytheimagesofthesightsense.InsteadofvisualizationIuseidealization-theperfectimage.Thisincludesthefactorofvisualizationandthatoftheelevenotherfactors.Usingtheotherfactors-especiallythoseofmotionanddirectionofmotion-wegivetheidealanimpulse to moveandthisin turn givesittheactionpowerthatmakestheidealmanifestasareality. HOW TO TURN YOUR DESIRESANDIDEALS INTO REALITYByBrownLandonePREFACE–THEMANWHOWORKEDOUTTHEPROCESSItisunusualIassumeforabusinessman to accepttheobligationofwritingaforeword to abookofidealism,andanyattemptonmypart to add to itsspiritualcontentwouldbevainassumption.ButsinceIknowofthephenomenalresultsofidealizingtheprocess,Icanperhapsgivesomemeasureoffaithandhope to thosewhohavenotalwayssucceededandwhonowdoubtthepossibilityofmakingtheiridealsbecomerealities.Mycertaintyoftheresultsofthisprocessbasesitselfuponmanyyears'personalcontactwiththeattainmentsofBrownLandone,uponmyownindividualandbusinesssuccessinusingtheprocess,anduponmyintimateacquaintancewiththemanyexecutiveswhohavewithhisaidmadetheiridealscometrue.Someoftheseidealshavebeenofthehigherthingsoflife;someofmoremundaneaffairs,suchasincreasingone'ssalaryfromtwoorthreethousandayear to athousandamonthormorebyafewweeks'useoftheprocess.BrownLandone,theman,likeallofus,hashisindividualhabitsandhobbiesknownonly to intimatefriends.Forinstance,heneverreadsanythingidealisticimmediatelybeforegoing to sleep."IfIdo,"hesays,"mymindreactsandIhaveunpleasantdreams;but,ifIreadsomethingweird,mysoulreactsandIlivethenightinastateofhighspiritualconsciousness."Thenthereisthepassionof"cleaningupthings."Today,thisismostannoying to someoftheintimatefriendswhomhevisits,fornosoonerisheinthehomethanhemakesforthebasementorattic to satisfyhissoul'sdesire to makethingsclean.Itisapassionwithhim;itwasborninhim.Asachildhewouldcleanuphisplayroomratherthanplaywithhistoys.WhenbutfiveyearsoldhebecamesoangrybecausetheservantswouldnotletClickHere To GetTheaudioVersion+55FREERareSelfHelpEbook....

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... responses fell into three main categories (Exhibit D4.1):• Environmental factors• Human factors• Inadequate follow-through processdrive follow-through 103Exhibit D4.1. Impediments to Follow-Through ... Structured Goal-Setting Form. Your Name: ____________________ Your E-mail: __________________Manager’s Name: ________________ Manager’s E-mail: ______________ Your manager will receive a copy of your ... to succeed. Time needs to be spent helping participants thinkthrough what they will need to do to accomplish their objectives. Ourbias is to keep the action planning high-level and process-oriented...

... matter I want to raise in my thesis. It is an attempt to look into the matter of how to incorporate cultural elements into English training at HCC.1.2. Aims of the studyWith the hope to contribute ... common subject matter? - How are British cartoons similar to cartoons in your country? How are they different?6. Students work in groups, discussion of the following questions: - What did you learn ... brought into thecontexts which easily to see the differences and similarities. Thus, it is advisable for anyteacher who tends to incorporate cultures into his or her language classroom is to pick...

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