... http://www.thecoca-colacompany.com/dynamic/press_center/2012/06 /the- journey-to-shared-value.html 76 Landon J, Gritschneder Y. An analysis of the regulatory and voluntary landscape concerning the marketing and promotion of foods and drinks to children. National Heart Forum London, 2011. ... the Bunny, Frosties Tony the Tiger, Coco Pop’s Coco the Monkey, Wall’s Max the Lion, and the characters of M&M’s. Unilever’s pledge prohibits the use of cartoon characters in association ... seen both the UEFA cup and the London Olympics, both of which are widely broadcast across the region and both of which are sponsored by food and beverage companies. Companies also sponsor local...