... successfulproduct brands—Banana Republic, Old Navy, and the Gap—but many customers are unaware that they’re allpart of the same company. Are these companies laggingbehind the times? Not necessarily. ... out the corporate brand. Afew product brand managers resisted the corporatebrand and had to be let go. The company itself had toreorganize. But the transformation at Lego was wellworth the ... maintainslocal brands such as MeritaNordbanken in Sweden andFinland, Unibank in Denmark, and Christiania Bank inNorway. Maintaining national brand names, at least in the short term, can help ease the turmoil...