... searches are playing an even greater role in marketing goals than ever before. Marketing? Google is just a search for a fact or two, right? Search is now also a marketing term, and here’s how the two ... handle. Allow for at least a 10% response, and about 2%-3% takers who you might end up working with. You might pay $200 for 100 leads, but for that, you get serious demographic information and ... the exact information you need online. However, there is so much information out there that each search engine (e.g., Google, Bing, Yahoo!, Ask, etc.) has developed a formula for deciding...