... the business conduct she values. Consider this speech at the company's annual sales convention: Back in the days of the Roman Empire, the legions of the emperor conquered the ... "condiments." These are the menus on typical computer interfaces. The question is whether salt is under condiments or ethnic food or near the potato 18 Conger chip section. There ... DEAS WITH I M PACT Harvard Business Review ON The Persuasive Leader The Necessary Art of Persuasion Jay A. Conger Harnessing the Science of Persuasion Robert S. Cialdini...