... within the larger marketing group, there are frictionsbetween marketing, the sales force, and customer service. Marketing began as a function to help the sales force sell bet-ter. Marketing helped ... gone.82 Marketing Insights from A to Zserves food (buffet, fast food, tablecloths, etc.), and its physi-cal looks and features as a restaurant.• Others suggested adding personalization to the marketing mix. ... mergers and acquisitions. Marketing is the answer to how to compete on bases other thanprice. Because of overcapacity, marketing has become more impor-tant than ever. Marketing is the company’s...