... group of people as part of its ways, aids in the cohesion of this group, helps that particular group maintain its identity in the face of others, and therefore creates a feeling of "belonging" ... regression and the standardized discriminant functions to analyze the resulting data. There is evidence of growing interest in organic products in the province, with a sizeable proportion of respondents ... state that independence of the verification and certification of organic products impacts positively on the consumer’s confidence of the product and is an indication of the trust of the organic...