... performing CSR to company’s managers. And because CSR should be included in business strategy of each company, studied companies managers and other companies managers can find this research useful. ... secondary data, and in this research, both primary data and secondary data will be used. 3.3.1 Primary data Primary data consists of information collected for the specific purpose at hand (Amstrong ... People, and Profit in business strategy of company. This theory is considered as the detail of TBL theory, which is stated above, in that Profit is financial line, People is social line, and Planet...