... at it. melinda@hilemanholdings.comMelinda HilemanOwner of Hileman Holdings, LLC1Hi, my name is Melinda Hileman, the owner of Hileman Holdings, the parent company of Hileman Design and Grounding ... obvious and easyTell users what they want to knowSave them steps wherever you canPut effort into itKnow what questions users are likely to have, and answer themProvide them with creature comforts ... guessed wrong, you try another aisle, may back up and start over again in the Lawn and Garden department, or ask someone for help.Eventually, if you can’t find what you’re looking for, you’ll leave....