... example of a study which offered a good way of understanding brand equity in the service industry is the study of Prasad and dev. (2000). Their study was based on a customer centric index of hotel ... perceptions of brand. There are many well-known fast food restaurants in Sweden, but for the purpose of our study, MacDonald and Max hamburger will be taken into account. The result of this study ... consist of two dimensions, brand knowledge and brand awareness.Cob-walgren et al (1995) based their study on customer based perceptual measure of brand equity. Their study adopted three of Aaker...