... Innovation Research Program. Organization Science 1(3): 313–335.Yin RK. 1994. Case study research: Design and methods (2ndedn). Sage: Thousand Oaks, CA.Zander U, Kogut B. 1995. Knowledge and the ... ofcompetition, teamwork and sportsmanship.Knowledge and Process Management CASE STUDYTransfer of Knowledge and the Role of Motivation 119‘Merchandise’ such as printed T-shirts, armbands and baseball ... strategy research, knowledge and ways to develop and leverage ithave become key strategic issues (Barney, 1991;Peteraf, 1993).Much of the research focuses on cognition, thenature of knowledge and...