... college-agechildren, and the bank might mention a college loan as well.Information and Analytics81erformanceMeasurement133Marketers have traditionally focused on a company’s sales, market share,and ... distributorscan make a company, and disloyal ones can break a company. Where isknowledge and intellectual capital value? Patents, copyrights, trade-marks, and licenses can be one of the company’s major ... physical property can be a liability. All a company needs is access tophysical assets. To operate as a lean company may call for decapitaliz-ing—outsourcing activities and shrinking working capital....