Ngày tải lên :
07/03/2014, 20:20
... mayfallthrough.
Ifyouidealizethevalueofthatwhichyouwishtosell,yougiveit
additionalsellingvalue.Ifyouidealizethe
processofsellingit,youdiscovernewmeansofselling.Ifyouidealize
allkindsofpossiblebuyersofthatwhich
youhaveforsale,youdiscover a buyercapableofperceivingthe
additionalvalueyouhavegiven your product
and a buyercapableandwillingtopayforthatvalue.
A CaseforIllustration: A manowned a tractoflandnearPasadena,
California;onthistherewas a $10,000
mortgage;hehadboughtiton a shoestring,planningsoontosellit,-
foritwasexpectedthat a buildingboom
wouldmakeit a desirableresidencesitelongbeforethe$10,000wasdue.
ConditionsatEndofSixMonths:Thebuildingboomhadnotmaterialized;
themortgagewasdueintendays;
realestatemenrefusedtotakeitup;thoseholdingthemortgagerefused
toextendit;thebankerswouldn'ttouch
it.
CauseforRefusal:Thelandwasin a hollow;realestatemenandbankers
wereconvincednoonewouldbuyit
untileveryotherresidencesitenearithadbeensold;thatmightbe
yearshence.
TheOwner'sFirstEfforts:When,attheendofthefirstthreemonths,
theboomfailedtoboom,herecognized
abundantsupply,andfaithfullyandpersistentlyandconfidentlyaffirmed
“GodISALLAbundance”and“Allis
God.”
Threemonthswentby.Themoneydidnotdropfromtheheaven;but
somethingelsedropped-thecornersofhis
banker'smouth.Whatwasthetrouble?Faithfullyandconfidentlythe
owneraffirmedthetruth:“GodIsthe
SourceofAbundantSupply.”Whythenthefailure?BecauseGodisSpirit;
andconsequentlyaslongashe
continuedmerelytoaffirmGodasAbundantSupply,-thesupplycontinued
in a spiritualstate.Thisthebankers
refusedtocash;theywantedcertifiedchecks.After a failureofmore
thantwoand a halfmonths,theownertried
IdealizingtheProcess.First,heidealizedthelandinallitsdetails.
Andatonce a newthoughtcame:Ifthisland
isnotnowvaluableas a residencesite,certainlythereareotheruses
forit;andsinceGodknowsalluses,the
ideaofanotherusewillcometome.
Second,heidealizedthechangesinitsconditionatdifferentseasonsof
theyearand-hurrah-anothernew
thoughthehadnotthoughtbefore:Sincethelandwasin a hollowandthe
moistureofthesurroundingland
... theafternoonweremostefficient.Butwhatdidhedowhilesittingat
hisdesk?Didhewastethosefirstfive
minutes?Thisiswhathedid:
First,heidealizedallthedifferentkindsofinjuriesreportedtohim,
and,inaddition,allthepossibleinjurieshe
mightbecalledupontotreat;
Second,hevisualizedallofthemedicines,antiseptics,accessories,
etc.,thatwouldberequiredandmightbe
required;visionedhisownsupplyandsuch a surplustobeobtainedat
thedrugstoreaswouldmakeanylack
impossible;
Third,heidealizedwhatshouldbedoneatoncetoaidthefuture
recoveryofthoseinjured-thewisdomof
wrappingeachupin a warmblanketimmediatelyafterthefirstaid-as
protectionfromtheafter-chillofthestorm;
Fourth,hevisualizedtheplaceswherethemostseriouslyinjuredwere
reportedtobe;idealizedhimselfgoing
fromonetoanotherbyshortestroutes;andrepeatedtheprocess-
visioningtheplaceswherethelessseriously
injuredwere.Allthisinfiveminutes!
Yes,themind-trainedtoIdealizetheProcessandknowingthatGodisin
everyprocess-worksmorerapidly
thanradio.Werethefirstfiveminuteswasted?Thosefiveminutesmore
thandoubledhisservicethatafternoon
andevening,andtherewasnofailuretogiveaidbecausesomenecessary
thingwaslacking.Butwe-yes,wesee
thevalueofIdealizingtheProcessofDoingThingsinanemergency;but
weforgetthatinourliveseachhouris
anemergency -a calltodothemost,livethemost.
TURNINGDESIRESFORSALES INTO ACTUALSALES
CHAPTER19
Inessenceeveryphaseofcontactinhumansocietyis a sale.Ifyou
applyforandsecure a positionyousell
yourselftotheemployer,whobuys your servicesincompetitionwithmany
others.Ifyouaretheleaderof a
greatreformmovement,carryingtheidealofthatreformtothemassesof
peopleandwinningthemtosupportit,
youareselling your idealstothem.Ofcoursetherearebusinesssales,
foreveryphaseofbusinessoperationand
managementis a saleofthings,ideas,idealsofservices.Theprocessof
sellingisalwaysthesame.Anysaleyou
desiretomake-anysaleyouhaveinmindasanideal-canbemade a
reality;butevery“idea”youhaveof a sale
... theactuallandbycreatinganidealizeduseofit, a visionof a little
parkamongthemillionaires-forforty
familieseachwithitsownlittlecountryhome.Thefirstresultwas
accomplishedwithinforty-eighthours.The
planwaspresentedto a realestatemaninNewYorkCity.Atoncehe
wishedtobuytheentireplotat$300an
acre.Butthenephewshadseen a vision-theidealizationhadgivenvalue
totheirland-andtheyrefused.Thereal
estatemanoffered$400,andthen$500anacreforit.
Thesecondresultwasthatwithinfourdaysthenephewswereoffered
$1,000anacreforthefirstplotthatwasto
besold.Andwhy?Thelandwasexactlythesamelandithadbeen a week
before,butvaluehadbeenaddedby
idealizing a littlecommunityoffortyculturedfamilieslivingnear a
colonyofmillionaires,andvaluehadalso
beengiventoitbycreating a desireforsuchhomes.Thesetwofactors,
thementalplanandthedesirecreated,
gave a greatlyincreasedvalue(from$200to$1,000anacre)infour
days.Becauseoftheplanandthedesire
createdinthemindsofthosetowhomtheplanwasgiven,thisrun-down,
neglectedfarmlandledinvalueallthe
otherfarmland,eventhoughtheotherfarmlandswereimprovedand
cultivated.Thiswaspossiblebecausethis
landwashillyandrollingandpartlywoodedThereforeotherfarmland
couldnotcompetewiththisasplotsfor
homes.
Moreover,invaluethislandwithinfourdaysaftertheplanwasmadeand
presentedwasworthjustfivehundred
percentmorethanthelandsofthegreatestatessurroundingthem.Itwas
worthmorebecauseitcouldbe
purchasedinsmallplots,whiletheownersoftheestateswouldnot
considersellinganacreoreventenacresof
thelandtheyowned.Hencethisland,which-fourdaysbeforetheplan
wasconceivedbyidealization-asatthe
tailoflandvalues,becametheleaderoflandvaluesincomparisonwith
farmlandvalueandthatofthegreat
estates.
Wheneveryouwishtoincreasethevalueofanythingyouhavetosell,add
mentaleffortbysaneidealizationthat
fitsthebestusethatcanbemadeofthething.Wheneveryouwishto
give a predominantvaluetoanything,
idealize a planandcreate a desireforitinsuch a waythatthething
youhavetosellleadsallotherthingsnearit
orapproximatelylikeit.
Thus,byactualpractice,youprovethatallvalueisofmindandthus
thatallvalueisofGod.Thevalueofthat
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