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the purpose of marketing objectives

153 The role of marketing activities to bankcard and actual state of Ngân hàng nông nghiệp và phát triển nông thôn (AgriBank) cards

153 The role of marketing activities to bankcard and actual state of Ngân hàng nông nghiệp và phát triển nông thôn (AgriBank) cards

Quản trị kinh doanh

... demands.2.2.3. The role of marketing to Agribank cards. Tasks of Marketing Department was ruled in Decision No 107/QĐ/NHNo – HCNS dated August 25th, 2009 by the Director of the branch. The decision ... establishment is also a success of the branch.2.2.2. Current marketing activities The most important function of the department is to research and then bring banking services of the branch to more and ... skills of marketing staff. Average age of marketing staff is quite young, this is a strong point of work force. On another hand, it also has disadvantages. Marketing staff is young, the branch...
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494 The role of marketing activities to bankcard and actual state of Ngân hàng nông nghiệp và phát triển nông thôn (AgriBank) cards

494 The role of marketing activities to bankcard and actual state of Ngân hàng nông nghiệp và phát triển nông thôn (AgriBank) cards

Kinh tế - Thương mại

... pháp Marketing nhằm nâng cao khả năng tiêu thụ sản phẩm tại Công ty Thiết bị và phát triển chất lượng”. Đề tài gồm ba phần chính: Chương I: Lý luận về tiêu thụ sản phẩm và hoạt động Marketing ... Thực trạng tình hình hoạt động kinh doanh và hoạt động Marketing tại Công ty thiết bị và phát triển chất lượng. Chương III: Một số giải pháp Marketing nhằm tăng khả năng tiêu thụ sản phẩm tại ... ty em thấy rằng trong năm 2003 và những tháng đầu năm 2004 công ty đang sử dụng những biện pháp Marketing nhằm tăng khả năng tiêu thụ. Giải thích cho vấn đề này đó là do các đối thủ cạnh tranh...
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The Meaning of Marketing for High-Tech Firms

The Meaning of Marketing for High-Tech Firms

Anh văn thương mại

... phrase.For the sake of clarity, first we recall the meaning of the term marketing and review its objectives before defining ahigh-technology product. We then explore the differencesbetween the marketing ... way. The aftermath of the 9/11 attacks has shown the growing inability of the various agencies of the federal government to share and analyze information. The main issue isconnecting all the ... book on general marketing [2]. The definition of the word marketing can be found in its etymology. Marketing means “putting on the market.” Therefore, the purpose of mar-keting is to act in...
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The Position of Marketing Within High-Tech Companies

The Position of Marketing Within High-Tech Companies

Anh văn thương mại

... thoughtfully define the place of their mar-keting structure within the whole organization of the com-pany. Then they design the internal organization of their marketing structure with the utmost attention ... budgeting of the actions necessary for the achievement of the first year of the strategic marketing plan. According to McDonald [2], the two princi-pal benefits of a marketing plan are greater profitability ... cooperation with the other departments of the firm that are required to reach each of the targetedsegments. The marketing action program details precisely all the elements of the marketing mix...
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Tài liệu MARKETING PLACES- CONCEPTS ABOUT A PLACE UNDER THE PERSPECTIVE OF MARKETING PLACES pdf

Tài liệu MARKETING PLACES- CONCEPTS ABOUT A PLACE UNDER THE PERSPECTIVE OF MARKETING PLACES pdf

Tiếp thị - Bán hàng

... Priinciples of Marketing 10" Therefore:# Customers’ benefits are of utmost importance.# Creating benefits for the place on the basis of custormers’ benefits.# Marketing Places should be the ... development in the place to push the development of other industries." Tourists are the best to help us implement marketing places.6Session 6: Priinciples of Marketing 112. 2. The difference ... Priinciples of Marketing 81. What Marketing Places means?2. The difference between marketing places and marketing products3. Overview of tools for marketing places.4. Six major issues determining the...
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The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

PR - Truyền thông

... mhttp://www.fastcocreate.com/1682625 /the- myth -of- marketing- ho w-research-reaches-for -the- heart-but-only-co nnects-with- the- head The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The HeadMarketers ... multimillion-dollar marketing decisions on the f alse premise that respondents in survey research can consciously explain the unconscious origins of their actions. They f ail to recognize that most of the business ... correlation to actual sales.That ad was the story of a miniature Darth Vader who comes to believe in the power of The Force whenhis dad uses the remote-start f eature of a Volkswagen. And it might never...
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Marketing Research Association, Inc. THE CODE OF MARKETING RESEARCH STANDARDS docx

Marketing Research Association, Inc. THE CODE OF MARKETING RESEARCH STANDARDS docx

Tiếp thị - Bán hàng

... PREFACE A. Purpose of the Code of Marketing Research Standards 3 B. Background of the Code of Marketing Research Standards 3 C. Using This Document 4 D. Definitions 5 MRA CODE OF MARKETING ... A. Purpose of the Code of Marketing Research Standards The Marketing Research Association's Code of Marketing Research Standards is established to ensure that MRA members conform to the ... refuse to participate in the research when there is a possibility they may be identifiable even without the use of their name or address (e.g. because of the size of the population being sampled)....
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MARKETING VOCABULARY From the Glossary of Marketing Management (2002) pptx

MARKETING VOCABULARY From the Glossary of Marketing Management (2002) pptx

Quản trị kinh doanh

... buyingbehavior.* Marketing control.* Marketing database.* Marketing environment.* Marketing implementation.* Marketing information system(MIS).* Marketing intelligence.* Marketing intermediaries.* Marketing ... Marketing management.* Marketing mix.* Marketing process.* Marketing research.* Marketing services agencies.* Marketing strategy.* Marketing strategy statement.* Marketing Web site.* Mark- ... feature the manufacturer'sproduct in some way.* Alternative evaluation. The stage of the buyer decisionprocess in which the consumer usesinformation lo evaluate alternative brandsin the...
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MARKETING VOCABULARY From the Glossary of Marketing Management (2002) pot

MARKETING VOCABULARY From the Glossary of Marketing Management (2002) pot

Quản trị kinh doanh

... Brand image. The set of beliefs that consumers holdabout a particular brand.* Break-even pricing (target profitpricing).Getting price to break even on the costs of making aid marketing a ‘product’branded ... vertical marketing system thatcoordinates successive stages of production and distribution , not throughcommon ownership or contractual lies, butthrough the size and power of one of the parties.* ... advantage.* Differentiated marketing. * Direct investment.* Direct-mail marketing. * Direct marketing. * Direct -marketing channel.* Direct-response television marketing (DRTV).* Discount.*...
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The State of Marketing 2011: Unica’s Annual Survey of Marketers pptx

The State of Marketing 2011: Unica’s Annual Survey of Marketers pptx

Tiếp thị - Bán hàng

... such as the maturing of social media and mobile marketing, and the increased recognition of the need for interactive marketingthe survey posed nine new questions, opening fresh areas of insight. ... back to see the whole marketing picture, not just the latest hot tactic creating buzz. That’s why Unica is the proud sponsor of the annual State of Marketing survey, a reflection of our hunger ... eCommerce. For each of these technologies, more than 50% of marketers say they are already using them. Despite the widespread adoption of these technologies, sophistication of use varies considerably....
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Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons

Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons

Tiếp thị - Bán hàng

... interacts on the brand’s behalf with any customer.From the smallest local business to sprawling global enter-prises, it’s the end of the art of marketing and the beginning of the new science of marketing. ... tim-ing of the return, which in turn lets you monitor both the incre-mental and the cumulative ROI for a specific marketing initiative.It offers an immediate snapshot of the validity of the marketing investment.Creatively ... willimpact the focus of the sales force—all in support of the needs andwants of the target customers. The good news is that knowing what these systems can do foryou will help you adapt to the new...
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