... RESERVED
TO F. ARTHUR METCALF
FELLOW−WORKER AND FRIEND
Things to Think of First
The ArtofPublicSpeaking
The ArtofPublicSpeaking 2
One ofthe best ways to rise superior to these difficulties ... by the pause of sleep. We are told on the first page
of the Bible that even the Creative Energy of God rested on the "seventh day." You may be sure, then, that the
frail finite mind of ... my
words!
The ArtofPublic Speaking
"1_1_9">CHAPTER IX. FORCE 58
The enemies ofthe Republic call me tyrant! Were I such they
would grovel at my feet. I should gorge them with...
...
TheArtofPublic Relations
55
satisfaction, and public- opinion surveys to measure the
success of their programs. Ideally, the first survey is
performed before the campaign begins, with the ... to
measure the success of a campaign, a proven approach is
not the number of times a particular audience received a
particular message, but rather the quality ofthe message
and the target ... understanding ofthe
public makes it an art. The need to have a strong grasp of
the corporate mission is underscored by behavior. The
public relations professional must understand the messages...