... RESERVEDTO F. ARTHUR METCALFFELLOW−WORKER AND FRIENDThings to Think of First The ArtofPublicSpeaking The ArtofPublicSpeaking 2 One ofthe best ways to rise superior to these difficulties ... by the pause of sleep. We are told on the first page of the Bible that even the Creative Energy of God rested on the "seventh day." You may be sure, then, that the frail finite mind of ... my words! The ArtofPublic Speaking "1_1_9">CHAPTER IX. FORCE 58 The enemies ofthe Republic call me tyrant! Were I such they would grovel at my feet. I should gorge them with...
... TheArtofPublic Relations55 satisfaction, and public- opinion surveys to measure the success of their programs. Ideally, the first survey is performed before the campaign begins, with the ... to measure the success of a campaign, a proven approach is not the number of times a particular audience received a particular message, but rather the quality ofthe message and the target ... understanding ofthe public makes it an art. The need to have a strong grasp of the corporate mission is underscored by behavior. The public relations professional must understand the messages...