targeting positioning and differentiation
Tài liệu Interactive Food & Beverage Marketing: Targeting Children and Youth in the Digital Age doc
... brand in a videogame.”215 Food and beverage brands fared particularly well in brand-recall tests Coke, Pepsi, Mountain Dew, Gatorade, McDonald’s, Burger King and KFC were the “most recalled brands” ... brands—including Kool-Aid, Oreo, Chips Ahoy, and Lunchables—to children between the ages of and 11 on television, in radio, and in print media, shifting its product mix to more nutritious brands.17 ... understanding of its structure and direction, and to identify the key practices that are emerging to target children and adolescents We have relied on a variety of resources, including media and...
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The Hippie Aesthetic: Cultural Positioning and Musical Ambition in Early Progressive Rock potx
... musicians and listeners It also helps us understand how punk, new wave, and disco challenged hippie rock at the end of the Seventies, and provides a context for understanding why rock fans and musicians ... by the playing of Andres Segovia and Julian Bream, while the grand piano stylings of Keith Emerson and Rick Wakeman left no doubt that they were drawing on classical practices and techniques, with ... Sally or Good Golly Miss Molly, and the “one-eyed cat” in Bill Haley’s cover of Shake, Rattle, and Roll provincial values and cultural practices in England A gentler and perhaps more arcane critique...
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Báo cáo khoa học: Lipid droplet and milk lipid globule membrane associated placental protein 17b (PP17b) is involved in apoptotic and differentiation processes of human epithelial cervical carcinoma cells pptx
... abundant in placenta, AHR [50], AP-2 and PPARc; (i) proliferation and/ or apoptosis regulators, AP-2, c-MYC [51] and NF-jB; (j) embryo- and organogenic factors, PAX-2 and PAX-5; (k) proto-oncogenes ... from milk and its cDNA was isolated from a mammary gland clone collection [57], while human mammary gland and mammary adenocarcinoma ESTs similar to PP17b cDNA was found by BLAST, and subsequently ... obtain data on PP17 gene involvement in cell differentiation pathways, and both notably induced differentiation and PP17 protein synthesis (Fig 5H and Table 4) Compared with controls Ó FEBS 2003...
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chuyên đề marketing bản chất của marketing_hành vi người tiêu dùng_chiến lược segmentation targeting positioning
... già, người bệnh Người già: sữa ENSURE Người bị bệnh tiểu đường: sữa GLUCERNA Chiến lược S – T – P TARGETING Chọn thị trường mục tiêu Đánh giá phân khúc: Theo qui mô, tăng trưởng Môi trường cạnh ... ứng, đồng thời tạo ưu so với đối thủ cạnh tranh đạt mục tiêu marketing định Chiến lược S – T – P POSITIONING - Định vị sản phẩm a.Định vị: Là việc sử dụng nổ lực Marketing nhằm xây dựng hình ảnh...
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Báo cáo khao học: "Heterogeneity and differentiation of the tree flora in three major land uses in Guangzhou City, China" pps
... cover The land ownership pattern has a bearing on species selection and planting All lands in mainland China are owned by the state, not by private citizens Land is allocated to, used and managed ... statistic, and the Spearman’s Rank Correlation, were adopted to evaluate statistical association between categorical and ranked attributes respectively RESULTS AND DISCUSSION 3.1 Tree abundance and ... margin By quantity and variability, the study area has a substantial tree stock well distributed in different land uses and locations Despite the high development density and a cramped city ambience,...
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Báo cáo y học: "Proliferation and differentiation potential of chondrocytes from osteoarthritic patients" ppt
... stabilizes pH and osmolarity and supplements the cells with trace compounds and energy sources (pyruvate and glucose) The added serum contains high levels of growth factors released by cells and platelets ... The cells from the unaffected and affected sides expanded with, on average, 0.21 and 0.22 cell doublings per day, respectively After one passage (4.3 cell doublings) and weeks of culture, 106 primary ... implant has to withstand mechanical stress is that systematic redifferentiation signalling, as part of the disease condition, could be impaired within the OA joint Redifferentiation and proteoglycan...
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Báo cáo khoa học: "Targeting alphavbeta3 and alphavbeta5 inhibits photon-induced hypermigration of malignant glioma cells" pot
... single photon doses of 0, 2, and 10 Gy without and with the addition of 50 ng/ml antiανβ3- and -ανβ5-antibodies and corresponding isotype controls Display of mean value ± standard deviation (SD); statistical ... HTB-14), and kept at 37 ° and % CO2 in DMEM (FG0415 Biochrom AG) supplemented with % C Penicilline/Streptomycine and 10 % FCS Ln229 glioma cells were purchased from LGC Promochem (ATTC CRL-2611), and ... experiments and wrote the manuscript DH and AM helped to analyse migration experiments LW was responsible for irradiation of the cells and for FACS analysis of integrin expression KL and KW supervised...
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Báo cáo y học: "Biology of adult mesenchymal stem cells: regulation of niche, self-renewal and differentiation" potx
... and differentiation factor (GDF) [33] and Wnt [34] ligands Recombinant proteins and/ or adenoviral infection of MSCs with TGF-β1 and TGF-β3, BMP-2, BMP-4, BMP-6 [35], BMP-12 [36], BMP-13 [37], and ... MSCs and cardiomyocytes, and the stimulation of MSC cardiomyogenesis in a rat intramyocardial infarct model by Jagged 1, a Notch ligand [57] Other animal cardiac and vascular injury models and ... signaling molecules, such as TGF-βs (BMPs) and Wnts, during self-renewal and cytodifferentiation is also crucial to understanding the link between extracellular and intracellular signaling networks...
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Báo cáo y học: "B cells in Sjögren’s syndrome: indications for disturbed selection and differentiation in ectopic lymphoid tissue" doc
... structures and, eventually, the destruction and replacement of the affected glandular tissue [8,27-35] Page of 12 (page number not for citation purposes) Notably, cytokine-mediate and/ or autoantibody-mediated ... B-cell-targeted cytokines and survival factors, including BAFF and APRIL (a proliferation-inducing ligand) [50,55] Thus, a tight interplay between activated SGECs, infiltrating lymphocytes and DCs leads ... different types of exocrine gland [66] In patients with pSS and recurrent or persistent swelling of the major salivary glands, the lymphocytic lesions of the involved glands often contain massive...
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báo cáo khoa học: "SMI of Bcl-2 TW-37 is active across a spectrum of B-cell tumors irrespective of their proliferative and differentiation status" pptx
... line and sample Expression level of each Bcl-2 family protein was determined by scanning band density using "AlphaEaseFC" software and normalized to density of the β-actin band of same sample and ... lymphoid cell and Cleavage of caspase 9,lines PARP protein and induction of Caspase 3, activity and resulting DNA fragmentation in TW-37 Cleavage of caspase 9, and PARP protein and induction ... Bcl-XL, and Mcl-1, and pro-apoptotic members like Bax and Bak of the Bcl-2 family [33] Our demonstration that TW-37 was able to block heterodimerization between Bim and Bcl-2 as well as Bim and Mcl-1...
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Báo cáo y học: "Effect of the Cannabinoid Receptor-1 antagonist SR141716A on human adipocyte inflammatory profile and differentiation" ppt
... contributions RR and MC conceived of the study and LH and FT participated in its design MP, SP and VdM carried out the endocannabinoid quantification RM and LG carried out the primary culture and the ... with LPS µg/mL for and hours Medium and cells were collected and total lipids were extracted The CB1 agonists 2-AG (panel A) and anandamide (AEA) (panel B) were identified and quantified by HPLC-APCI-MS ... endocannabinoids, anandamide and 2-AG, in the visceral adipose tissue, liver and atherosclerotic plaques, as assessed, in vitro, in murine adipocytes and, in vivo, in animal models of obesity and atherosclerosis...
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Báo cáo y học: " Simultaneous detection and differentiation by multiplex real time RT-PCR of highly pathogenic avian influenza subtype H5N1 classic (clade 2.2.1 proper) and escape mutant (clade 2.2.1 variant) lineages in Egypt" potx
... Detection limits and amplification efficiency Detection limits and amplification efficiency of the multiplex RT-qPCR for detection and differentiation of clade 2.2.1p proper and 2.2.1v variant ... H5-specific multiplex RT-qPCR for detection and differentiation of clade 2.2.1p proper and 2.2.1v variant HPAIV H5N1 strains from Egypt compared to standard H5 RT-qPCR (Slomka et al [20]) The analysis ... multiplex RT-qPCR for detection and differentiation of clade 2.2.1p proper (black triangles) and 2.2.1v variant HPAIV H5N1 strains (open triangles) from Egypt compared to standard H5 RT-qPCR [20] The...
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Báo cáo y học: " A multiplex reverse transcription-nested polymerase chain reaction for detection and differentiation of wild-type and vaccine strains of canine distemper virus" pptx
... Complementary DNA and RNA probes have been used to detect RNA and mRNA of the CDV genome with improved specificity and sensitivity[6,7] Primers P1 and P4 (specific for CDV and conserved among ... strain, and were co-infected by wild-type and vaccine strains In summary, the multiplex RT-nPCR developed in this study is a highly specific and sensitive assay for the rapid detection and differentiation ... of the multiplex RT-nPCR A fragment of 247 and 177 bp was amplified from CDV wild-type strain and the vaccine strain, respectively Two bands of 247 and 177 bp were detected simultaneously from...
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Báo cáo y học: " CD39+ Regulatory T cells suppress generation and differentiation of Th17 cells in human malignant pleural effusion via a LAP-dependent mechanism" pps
... experiments JCZ and XL were responsible for flow cytometry and data collection CW and SMQ analyzed the data JBX and HZS drafted the manuscript YZJ, QZ, JCZ and XL read, critically revised and all authors ... generation and differentiation of Tregs or /and Th17 cells in MPE Indeed, we found that IL-1b, IL-6, or IL-23, but not TGF-b, could promote the differentiation of Th17 cells from naïve CD4+ T cells, and ... generation and differentiation of Tregs or /and Th17 cells in MPE To evaluate the contribution of cytokines to the numbers of pleural CD39+Tregs and Th17 cells, we purified naïve CD4+ T cells from MPE and...
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Báo cáo y học: "HIV-1 and recombinant gp120 affect the survival and differentiation of human vessel wall-derived mesenchymal stem cells" pot
... HIV-1 X4 and R5 laboratory strains represented by HIV-1 IIIb and HIV-1 ada respectively Total DNA, collected and purified at days and postinfection, was analyzed by PCR, and both HIV-1IIIb and HIV-1ada ... smooth muscle and endothelial cells To study the effects of HIV-1 on the differentiation of these cells, the interaction of HIV-1 and recombinant gp120 on MSC differentiation to adipogenic and endothelial ... C/EBP b and δ, which, in turn, activate C/EBP a and PPARg inducing the complete differentiation to mature adipocyte with the expression of late differentiation markers such as adipsin and UCP-1...
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Báo cáo y học: "Frequency, stability and differentiation of self-reported school fear and truancy in a community sample" doc
... Child and Adolescent Psychiatry and Mental Health 2008, 2:17 ing practices of schools A recent study from the US used self-reported data and found nearly 11% of 8th graders and over 16% ... vulnerability, and protective factors of psychopathology [5] life events were hypothetically seen as stressors, and various psychosocial variables including coping and self-related cognitions, and features ... disorders including anxiety disorders and depression [6-9] and an even stronger association between truancy and externalizing disorders including antisocial behaviour and substance abuse [10-12] Very...
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Báo cáo y học: "he discovery, positioning and verification of a set of transcription-associated motifs in vertebrates" pps
... evolutionary aspects see Wray et al [10] and for a review from the bioinformatics perspective see Wasserman and Sandelin [11] A motif is a subsequence of DNA of between and 20 base pairs (bp) of fixed ... real and random promoterwise alignments select this threshold We performed simulation studies with random sequence that showed that bit scores >20 bits are extremely rare when aligning randomly ... mammalian motif and a fish ortholog of a motif instance was clearly nonrandom, as judged by a hypergeometric probability of the cooccurrence When we used randomized motif libraries or randomized ortholog...
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Báo cáo sinh học: "Genetic variability and differentiation in red deer (Cervus elaphus L) of Central Europe" pps
... fallow deer and the moose = exhibit considerably lower mean values of polymorphism and heterozygosity; in the fallow deer likely (Pemberton and Smith, 1985; Hartl et al, 1986; Randi and Apollonio, ... detected in deer and other mammals in our laboratory, where the same enzyme systems were investigated (eg Hartl, 1986b, 1987; Miller and Hartl, 1986, 1987; Hartl and Csaikl, 1987; Hartl and Reimoser, ... the Austrian animals were not consistently scorable and therefore omitted from and represents 38 the calculations of genetic variability and differentiation, which are based on the 34 genetic...
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Báo cáo sinh học: "Genetic variability and differentiation in roe deer (Capreolus capreolus L) of Central Europe" doc
... tissue extracts, electrophoretic and staining procedures and the genetic interpretation of band-patterns followed routine methods (Hartl and H6ger, 1986; Hartl and Reimoser, 1988) The 27 enzyme ... (1983) and, using a more representative sample of individuals, populations and loci, by Hartl and Reimoser (1988) The latter authors detected a comparatively high level of polymorphism and heterozygosity ... 1984; Neuhaus and Schaich, 1985; Groves and Grubb, 1987) On the basis of electrophoretic investigations and other evidence, species rank was postulated for the latter by Markov and Danilkin (1987)...
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