... used, social media and branding, brandand branding in general and branding in fast moving consumer goods sector, brand strategy, brand equity andbrand awareness, the management of brand portfolio ... closer into brand strategy, brand equity and assets that underlie brand equity which are brand awareness, perceived quality, brand loyalty, brand association and other proprietary brand assets ... suppliers and other parties Examples include Virgin Group and Heinz - Endorsed brands, and sub-brands These brands include a parent brand which may be a corporate brand, an umbrella brand, or a...
... demands, corporations develop trust and loyalty among those stakeholders More and more corporations promote socially responsible actions and policies to effectively respond to stakeholder demands ... stakeholders”, and philanthropic responsibility means to “do what is desired by global stakeholders” (author’s original emphasis) 2.3 Previous research about Corporate SocialResponsibilityand Employees’ ... well and describe the economic component as a responsibility to produce goods and servies that customers want and right thing what customers expect The relationship between job satisfaction and...
... towards CSR and Publicity……………………………… 189 4.9 Means, Standard Deviations and Cronbach Alphas of the Constructs of CSR and Relationship Outcomes…………………….191 4.10 Means, Standard Deviations and Correlations ... orientation and is defined as ―the configuration in the business organization of principles of social responsibility, processes of response to social requirements, and policies, programs and tangible ... Kotler and Lee (2005), Lash and Wellington (2007), Laszlo (2008), McWilliams, Siegel, and Wright (2006), Miles, Munilla, and Darroch (2006), Porter and Kramer (2006), Prahalad (2004), Prahalad and...
... hypotheses grounded in theory and provide a methodological framework that will use recent data on corporate socialresponsibilityand will try to pinpoint the role corporate socialresponsibility plays ... corporate social responsibility: Self-reported disclosure as a measure of corporate social investment Academy of Management Journal, 30: 277-296 Alexander, G., & Bucholtz R 1978 Corporate socialresponsibility ... corporate socialresponsibility is gaining more and more importance This is not unnatural as the number of educated people in these nations is on the rise, and in turn, the level of social awareness...
... understand the importance of socialand environmental activities and having corporate socialresponsibility reports, few of Vietnamese companies is able to quantify the cost and benefits of socialand ... investigate the understanding of people about CSR and Environmental andSocial Accounting in Vietnamese companies; - To understand the current implementation of CSR and Environmental andSocial Accounting ... terms of socialand environmental accounting, the financial accountant is primarily interested in socialand environmental issues of assets and liabilities and to report on them in some standard...
... ABBREVIATION CSR Corporate socialresponsibility SRI Socialresponsibility investing CHAPTER I: INTRODUCTION 1.1 CSR in business and environment issue in the world Corporate socialresponsibility is a ... one’s socialresponsibility is still different, some people understand CSR are clearly, some are only vaguely understood but most of them agreed that social responsibility, especially socialresponsibility ... Vietnam” and funds scholarships “fireflies light” of the big brand like Dutch Lady resonate and consumer support However, in Vietnam, there are still many difficulties in the application of social responsibility...
... 2000 and ISO 14001: 2004 certified by BVQI and QUACERT in all production processes, emission and waste of the company are handled thoroughly and closely monitored for chemicals escaping and not ... Prize in the field of environmental protection “On the way to expand the market and confirms the brand of plant protection drugs and abroad, with the motto „The farmer is the same season CPC‟, ... Thank everyone for always believing in and supporting for me NGUYEN THI HUONG MAI CORPORATE SOCIALRESPONSIBILITY – CSR : SOME THEORETICAL PROBLEMS AND DEMAND FOR MANAGING CHANGES RELATED TO CSR...
... Corporate SocialResponsibility CSP Corporate Social Performance IAS International Accounting Standard VSA Vietnamese Accounting Standard VCCI Vietnam’s Chamber of Commerce and Industry SMEs Small and ... in small and medium-scale (SMEs) considered socialresponsibility of business is a burden and the responsibility that must be implemented more than an opportunity He stated that “More and more ... businesses really understand the meaning and turn into a CSR culture, style of thinking and working methods CSR can be a key tool to increase benefits for their brands and their overall reputation,...
... science and technology - Competitiveness -Research and development - Economic effective - Trend of social development - Investment Environment - The social criteria Social (S) - Population and investors ... development prospects of small and medium enterprises in craft villages in Bac Ninh: Identify strengths, weaknesses and determine opportunities and challenges; Position the stand point of industry 39 ... economic development, social justice and 11 environmental protection and conservation To achieve this, all economic sectors social, government, civil society to shake hands, make aim to reconcile...
... the names of enterprises, and assert that the brand is good cause felt in the heart of people, they will sell many times more Confirmed brand : In times of strong brands that are seen as a tool ... becomes necessary Business ethics andsocialresponsibility became the foundation for the really build a strong brand Increased corporate profits: Respect social morality and implement ethical business ... as: brand confirmed in customer's business and increased corporate profits Socialresponsibility of enterprises plays the role of tectonic customer loyalty with great moral values "style", and...
... corporations but their acceptance and performance about CSR does not pay attention and concern; and it is the caused of many damages and disasters for environment andsocial In recent time (august ... the socialresponsibility of the company.” Most of respondents (75%) think there is socialresponsibility of companies to incur to protect environment, guarantee for employees, and solve social ... University College, who initiated the project and give so much instruction and support Abstract RESEARCH ON AWARENESS AND IMPLEMENTATION OF CORPORATE SOCIALRESPONSIBILITY IN A MULTINATIONAL COMPANY...
... community and society So, to understand this aspect, one question is set up about “What is Corporate socialresponsibilityand “How does it impact on Vietnam perspective?” Corporate SocialResponsibility ... up the brand- name of company and so on Moreover, from the characteristics of foreign-invested company; CSR is especially important and essential: employment relationship improvement, brand- name ... the concept and definition of Corporate SocialResponsibility - To survey the understanding as well as the perception of Vietnamese individual investors of CSR concept, its importance and implementation...
... corporate social responsibility, and the moral freedom andresponsibility of business leaders Business and Society Review 114(3), pp 393-433 Dierkes,M and Antal, A.B., 1985 The usefulness and use of social ... partners, good citizenship and the environment This shows clearly what the main trends in brand strategy and business are today In summary, the implementation of ethics andsocialresponsibility in business ... understanding and cooperation with each other on the basis of mutual respect, moral values and noble sense of responsibility, honesty with investors and consumers is the best way to polish the brand...
... company has responsibility to provide high quality products and services that serve customers’ needs and wants at acceptable price to both the company and customers And by supplying products and services ... has to understand CSR concept, balance these three dimensions, and adapt this concept into business strategy Then the company can satisfy higher and higher demands of customers, and be able to ... Corporate SocialResponsibility is Defined: an Analysis of 37 Definitions” of Alexander Dahlsrud, a PhD fellow in Department of Industrial Economics and Technology Management, Faculty of Social...
... Ethics, psyche, andsocialresponsibility / edited by Ana Maria Dávila Gómez and David Crowther p cm (Corporate socialresponsibility series) Includes index ISBN 978-0-7546-7089-6 Socialresponsibility ... Cataloguing in Publication Data Ethics, psyche andsocial responsiblility - (Corporate socialresponsibility series) Socialresponsibility of business Social pyschology I Dávila Gómez, Ana Maria ... humanistic conducts and behaviours to reproduce in other socialand collective environments (e.g family, school), and as such, to improve the present and the future human andsocial life This implies...
... toward autonomy andsocial responsibility, forming management skills towards autonomy andsocial responsibility; building an environment of management culture towards autonomy andsocialresponsibility ... autonomy andsocialresponsibility is two sides of an issue always together hand in hand These are two very important principles, coherent, parallel and inseparable because if socialresponsibilityand ... requirements toward autonomy andsocial responsibility; Establish, maintain and develop the culture of autonomy andsocialresponsibility according to values of autonomy andsocialresponsibility of each...
... remuneration and CEO succession (Black and Coffee, 1994; Holland, 1998) They act as an “early warning system” on important strategic and governance issues, and, increasingly, are evaluating socialand ... 8:16 PM CORPORATE GOVERNANCE ANDSOCIALRESPONSIBILITY ing one type of institutional investor, pension funds, to disclose the extent to which social, environmental and ethical considerations are ... pension funds, fund managers, insurance companies and investment consultants to develop corporate governance and corporate socialresponsibility standards Such actions send coordinated market signals...
... implemented corporate social responsibities as a mean of making their reputation because of social demand changing nowadays Besides, they also believe in understanding and dealing with responsibility ... protection of labourers and the harmonization of benefits of laborers and shareholders and the public NHABECO put into practice their SocialResponsibility both internally and externally, with high ... safety goods and services or provide health and working condition for employees This also tends to ensure the human rights and improve customers and workers satisfaction The social responsibility...