product and brand management notes for mba pdf
Tài liệu Product and Brand Management doc
Ngày tải lên :
12/12/2013, 17:15
... of Brand Identity
Brand Identity System
Brand Identity
Brand as
Product
Brand as
Organization
Brand as
Person
Brand as
Symbol
Value Proposition Credibility
Brand- Customer Relationship
Branded ... Product Brand
Formula Brand
Know-how Brand
Interest Brand
Philosophy
Product Brand It is a situation where there is very little difference between
the brand and the product. Brand is a close ... strategy
Dual brand
strategy
Endorsed brand
strategy
Mixed brand
strategy
Brand dominant
strategy
How Brand works?
Level-1: Identification -Brand name and logo ensure the product can be...
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Data Mining Association Analysis: Basic Concepts and Algorithms Lecture Notes for Chapter 6 Introduction to Data Mining pdf
Ngày tải lên :
15/03/2014, 09:20
... each candidate itemset
–
To reduce the number of comparisons, store the candidates in a hash structure
ã
Instead of matching each transaction against every candidate,
match it against candidates ... Database
for node A:
For each transaction T, projected transaction at node A is T ∩ E(A)
© Tan,Steinbach, Kumar Introduction to Data Mining 48
Rule Generation for Apriori Algorithm
Candidate ... Lattice
–
General-to-specific vs Specific-to-general
Data Mining
Association Analysis: Basic Concepts
and Algorithms
Lecture Notes for Chapter 6
Introduction to Data Mining
by
Tan, Steinbach, Kumar
â Tan,Steinbach,...
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Tài liệu PROGRAM AND PROJECT MANAGEMENT SERVICES FOR SUCCESSFUL NETWORK DEPLOYMENTS AND OPTIMIZATION docx
Ngày tải lên :
10/12/2013, 18:15
... ideal choice for projects that require an in-
depth, hands-on understanding of simple to com-
plex network environments.
Planning Services
ã Program and Project Management
ã Network and Inventory ... broadband services and network performance
ADC’s comprehensive portfolio of products and services helps our customers increase revenue, lower operational
costs, and drive broadband growth. We deliver ... our program and project management services,
ADC provides:
ã Single-source management of multivendor and
program-level initiatives
ã Proven methodology, processes and tools
ã Complete management...
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Tài liệu Báo cáo khoa học: "A Joint Statistical Model for Simultaneous Word Spacing and Spelling Error Correction for Korean" pdf
Ngày tải lên :
20/02/2014, 12:20
... system is for sentences rec-
ognized by OCR, and it uses character transition
probabilities and POS (part of speech) tag n-gram.
However it needs a word dictionary and takes long
time for searching ... spacing and spelling
errors simultaneously for Korean. To our best
knowledge, this is the first model which can handle
inter-related errors between spacing and spelling in
Korean. The usage and ...
Christoper C. Yang and K. W. Li. 2005. A Heuristic
Method Based on a Statistical Approach for Chinese
Text Segmentation. Journal of the American Society
for Information Science and Technology,...
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Rapid credit growth and international credit: Challenges for Asia pdf
Ngày tải lên :
06/03/2014, 04:21
... Cardarelli, Kostas Tsatsaronis and conference participants for useful comments and discussion and
Bilyana Bogdanova, Pablo Garcia, Jimmy Shek and Jhuvesh Sobrun for research assistance.
2
Authors ... developments
in other forms (eg indirect cross-border).
8
Borio and Lowe (2002) and Borio and Drehman (2009) examine credit-to-GDP ratios for a large sample of
countries and show that the ... the mid-1990s and Asia in the 2000s, but also
between eastern Europe and Latin America, on the one hand, and Asia now. Compared to
emerging Europe and Latin America, in Asia the foreign currency...
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Data Mining Association Rules: Advanced Concepts and Algorithms Lecture Notes for Chapter 7 Introduction to Data Mining docx
Ngày tải lên :
15/03/2014, 09:20
... between à and à is greater than 5
years (i.e., ∆ = 5)
–
For r, suppose n1 = 50, s1 = 3.5
–
For r’ (complement): n2 = 250, s2 = 6.5
–
For 1-sided test at 95% confidence level, critical Z-value for ... are found
Candidate Generation:
ã
Merge pairs of frequent subsequences found in the (k-1)th pass to
generate candidate sequences that contain k items
Candidate Pruning:
ã
Prune candidate k-sequences ... Counting:
ã
Make a new pass over the sequence database D to find the support
for these candidate sequences
Candidate Elimination:
ã
Eliminate candidate k-sequences whose actual support is less than
minsup
...
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Data Mining Cluster Analysis: Basic Concepts and Algorithms Lecture Notes for Chapter 8 Introduction to Data Mining pot
Ngày tải lên :
15/03/2014, 09:20
... (SSE)
–
For each point, the error is the distance to the nearest cluster
–
To get SSE, we square these errors and sum them.
–
x is a data point in cluster C
i
and m
i
is the representative point for ... clusters are irregular or intertwined,
and when noise and outliers are present.
6 density-based clusters
© Tan,Steinbach, Kumar Introduction to Data Mining 34
Handling Empty Clusters
Basic K-means ... problem to a different domain and solve a
related problem in that domain
–
Proximity matrix defines a weighted graph, where the nodes are
the points being clustered, and the weighted edges represent...
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Data Mining Cluster Analysis: Advanced Concepts and Algorithms Lecture Notes for Chapter 9 Introduction to Data Mining pot
Ngày tải lên :
15/03/2014, 09:20
... value for each set of points, i.e., transform the original
similarities (computed by Jaccard coefficient) into similarities that
reflect the number of shared neighbors between points
Perform ... points share more than T neighbors and
–
the two points are in each others k nearest neighbor
list
For instance, we might choose a nearest neighbor list of size
20 and put points in the same cluster ... Introduction to Data Mining 27
ROCK (RObust Clustering using linKs)
Clustering algorithm for data with categorical and Boolean
attributes
–
A pair of points is defined to be neighbors if their similarity...
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Báo cáo khoa học: "A Freely Available Morphological Analyzer, Disambiguator and Context Sensitive Lemmatizer for German" pdf
Ngày tải lên :
17/03/2014, 07:20
... based on the standard Duden grammar
and provides wide coverage due to a lexicon of
324,000 word forms and the ability to process
compound nouns at runtime. It gives for each
word form of a text ... lemmata for each
word form. Secondly, the tagger determines the
grammatical categories of the word forms. If, for
any of the lemmata, the inflected form corre-
sponding to the word form in ... resolved at
this stage. For ambiguous word forms, all pos-
sible lemmata and their morphological descrip-
tions are given (see Table 1 for the example
Winde). If a word form can not be recognized,...
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Tài liệu PROJECT APPRAISAL AND RISK MANAGEMENT FOR THE PUBLIC SECTOR pdf
Ngày tải lên :
20/12/2013, 18:15
... of Development Expenditures -
Project appraisal and risk management for the
public sector
Cao Hao Thi 1
PROJECT APPRAISAL
AND
RISK MANAGEMENT
FOR THE PUBLIC SECTOR
CAO HAO THI
I. THE ROLE ... appraisal and risk management for the
public sector
Cao Hao Thi 5
A. IDEA AND PROJECT DEFINITION
KEY QUESTIONS:
a. Where is the demand?
b. is this project consistent with
company's expertise and ... -
Project appraisal and risk management for the
public sector
Cao Hao Thi 7
OUTPUT OF MODULE
–
Technology and life of project
–
Quantities of inputs by type needed
–
For investment and operation...
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Tài liệu Assessing Financing, Education, Management and Policy Context for Strategic Planning of Human Resources for Health pdf
Ngày tải lên :
14/02/2014, 09:20
... Financing,
Education, Management
and Policy Context for
Strategic Planning of
Human Resources
for Health
ASSESSING FINANCING, EDUCATION, MANAGEMENT AND POLICY CONTEXT FOR STRATEGIC PLANNING OF HUMAN RESOURCES FOR ... the health workforce
situation and for the development of health workforce
strategies. It contains a method for assessing the fi nancial,
educational and management systems and policy context, ... workforce policies is therefore warranted.
This document contains a method for assessing the fi nancial, educational and management systems and policy
context, essential for strategic planning and...
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Tài liệu Report produced for the EC funded project - INNOREGIO: dissemination of innovation and knowledge management techniques pdf
Ngày tải lên :
18/02/2014, 11:20
... institutions to provide for the training and career
development needs of Project Management and to promote academic and
industrial research in Project Management.
ã To define standards for entry level ... consolidated and
multiple project group levels
TrackView - to report and measure progress, effort expended, and actual costs
CostView - for sophisticated project, contract and program performance management ... qualification for competency in Project
Management and to establish and administer a certification process that has Irish
and International recognition and acceptance.
The Institute of Project Management...
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Tài liệu Emergency Management Guide for Business and Industry pdf
Ngày tải lên :
21/02/2014, 11:20
... Emergency Management
Guide for Business and
Emergency Management
Guide for Business and
Emergency Management
Industry
A Step-by-Step Approach to Emergency Planning, Response
and Recovery for Companies ... organizations and
utilities. Ask about potential
emergencies and about plans and
available resources for responding
to them. Sources of information
include:
ã Community emergency
management office
ã ... parts
ã Arranging for medical support,
food and transportation
ã Arranging for shelter facilities
ã Providing for backup power
ã Providing for backup communi-
cations
ADMINISTRATION AND LOGISTICS....
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