principles of marketing ppt
Tài liệu DICTIONARY OF MARKETING pptx
Ngày tải lên :
13/12/2013, 21:15
... promotion involving the
offer of an additional item along with
the main one
ć
The banded offer con-
sisted of a full-sized bottle of shampoo
along with a small bottle of hair
conditioner.
banded ... parties
found the offer acceptable.
ć
The terms
of the contract of employment are not
acceptable to the candidate.
acceptance
/
əkseptəns
/
noun
˽
ac-
ceptance of an offer agreeing to an of-
fer
˽
to ... together to form a package
deal, especially offering software as part
of the purchase of computer hardware
buppies
/
bpiz
/
plural noun
young
professional people with relatively high
incomes
(
NOTE
:...
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Tài liệu Principles of Management pptx
Ngày tải lên :
23/12/2013, 05:18
... 104
10
CliffsQuickReview Principles of Management
Chapter Checkout
Q&A
1.
For most organizations, top management consists of ______.
a.
any manager above the level of foreman
b.
the chief executive officer, ... published professor stays with the university
for the duration of his or her academic career — and this professor’s abil-
ity to write for publications is a value.
36
CliffsQuickReview Principles of Management
The ... research has
created controversy over many of the following principles, they are still
widely used in management theories.
4
CliffsQuickReview Principles of Management
Enter managers. Managers appear...
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Tài liệu The Nature and Scope of Marketing ppt
Ngày tải lên :
18/02/2014, 02:20
... permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
The Nature and Scope of Marketing
Hunt, Shelby D.
Journal of Marketing (pre-1986); Jul 1976; ... without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction ... Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction...
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Business/Marketing/22 Immutable Laws Of Marketing ppt
Ngày tải lên :
22/03/2014, 14:20
... Immutable Laws Of Marketing. html (39 of 77)4/20/2006 1:41:49 AM
file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html
15. The Law of Candor
16. The Law of Singularity
17. The Law of Unpredictability
18. ...
file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (34 of 77)4/20/2006 1:41:49 AM
file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html
$800 million and has never had a profitable ... all.
file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (7 of 77)4/20/2006 1:41:49 AM
file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html
Then P.R. Mallory introduced a line of alkaline...
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The Law of Marketing pptx
Ngày tải lên :
23/03/2014, 08:20
... Law of Marketing
The Law of Marketing
SECOND EDITION
Lynda J. Oswald
Professor of Business Law and Michael R. and Mary Kay Hallman Fellow
Stephen M. Ross School of Business at the University of ... Introduction to Marketing Law
CHAPTER 1
Overview of the Legal Environment of Marketing Activities 3
Introduction 3
Classifications of the Law 3
Sources of the Law 5
Primary Sources of the Law 5
Secondary ... intertwines marketing principles, legal cases, and cur-
rent business examples, The Law of Marketing focuses specifically and in detail on those
legal principles of particular relevance to marketing...
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History and Principles of Animation ppt
Ngày tải lên :
24/03/2014, 00:21
... Principles of
Animation
ILE5030 Computer Animation and Special Effects 2
Outline
Heritage of animation
Brief history of computer animation
Principles of animation
Production process of ... Computer Animation and Special Effects 13
Principles of Animation
Thomas & Johnson, “The illusion of life: Disney
Animation”
John Lasseter, " ;Principles of Traditional Animation
Applied to ... realness/interest of a scene
Should not detract the primary motion
ILE5030 Computer Animation and Special Effects 22
Production Process of
Traditional Animation
Storyboard
Sequence of drawings...
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Customer Service Principles of Service Marketing and Management_3 ppt
Ngày tải lên :
21/06/2014, 04:20
... for choice of service processes, presentation
of physical evidence, and use of marketing communications—not least for educational
purposes. Several of the distinctive characteristics of services ... solution.
~~
Review of Principles of
Market Segmentation
Market segmentation is central to almost any professionally
planned and executed marketing& apos;program. The concept of seg-
mentation ... Nature and Determinants of Customer Expectations
of Service," Journal of the Academy of Marketing Science 21, no. 1 (1993): 1-12.
predicted service: the level
of service quality a customer...
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Customer Service Principles of Service Marketing and Management_5 pptx
Ngày tải lên :
21/06/2014, 04:20
... inconve-
nience and/or loss of time and money because of service
failures, either a monetary payment or an offer of equiva-
lent service in kind is appropriate. This type of recovery
strategy may ... concerning what
types of supplementary services to offer. A study of Japanese, American, and European
firms found that most simply added layer upon layer of services to their core offerings
without ... Nature, Purpose, and Findings,"
Journal of Marketing 60 (October 1996): 7-18.
11. Society of Consumer Affairs Professionals (SOCAP), Study of Consumer Complaint
Behaviour in Australia,...
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Customer Service Principles of Service Marketing and Management_6 pptx
Ngày tải lên :
21/06/2014, 04:20
... addressed by offering unsold tickets at deeply discounted prices
on the day of the performance.
Yield Management
Service organizations often use the percentage of capacity sold as a measure of opera-
tional ...
agreed to hold their offers open for a specified period of time, during
which Priceline sought to fulfill their offers from inventory provided by
participating sellers. Users of the service had ... be the basis of pricing?
a. Execution of a specific task
b. Admission to a service facility
c. Units of time (hour, week, month, year)
d. Percentage commission on the value of the transaction...
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Customer Service Principles of Service Marketing and Management_9 pptx
Ngày tải lên :
21/06/2014, 04:20
... "The Nature and Determinants of Customer Expectations
of Service," Journal of the Academy of Marketing Science 21, no. 1 (1993): 1-12.
satisfaction-profit chain:
a strategic framework ... principal causes of
observed outcomes. Application of this technique often highlights a phenomenon
known as the "80/20 rule," showing that approximately 80 percent of the value
of one variable ... if the number of extra cus-
tomers served is minimal, there are both operational and marketing advantages
to remaining open 24 hours. The incremental cost of extending hours is often
relatively...
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Customer Service - Principles of Service Marketing and Management - C Lovelock & L Wright
Ngày tải lên :
07/02/2013, 09:52
... Underlying such failures is often a lack of understanding of some of the
key principles of service marketing and management.
Technological change affects many other types of services, too, from ... Books, 1990), 31—34;John
Bowen, "Development of a Taxonomy of Services to Gain Strategic Marketing Insights,"
Journal of the Academy of Marketing Science 18 (Winter 1990): 43—49; Rhian ... computers.
The Internet offers new ways to deliver service for a broad array of industries.
Many Web sites, however, offer an example of marketing goods through service rather
than marketing a core...
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