... sample of conversations, word games about describing
people.
III. Procedure:
1. Organization:
2. New lesson: Unit 1: Communicating in English
Teacher’ activities Sts’ activities &Work
arrangement
... ask Sts listen to two conversations and fill in the
blanks:
-check their answer:
City’s name: New Rochelle
Zip code: 10801
Man’s first name: Edwin
Man’s last name: Horowitg
Cat’s name: Tiny
...
... terminology.
Market
Leader
website:
www .market- leader. net
This website offers teachers a wide range
of
extra resources
to
support and extend their use
of
the MarketLeader series. ... or your
syllabus.
levels
Test Master
COs
are available for
Market
Leader Advanced and
all levels
of
Market
Leader New Edition.
I 5 Stress
Ss
listen to members
of
a human resources ... other European cities?
14
Cs
new stores next year)
Strengths?
Can
bring
out
new designs
very quickly
Designs sold at right price
Future plans? New store in New York
I
next year
_
1...
... OUT
Growing
market
Developing market
Declining market
Expanding market
Questionnaire
Focus group
Survey
Promotion
Market niche
Market
research
Market segment
Market
sector
International market
Overseas ... product
Retreat from a market
Pull out of a market
Break into a market
Penetrate a market
Saturate a market
Get a foothold in a market
Reading comprehension
Globalisation has affected marketing strategies ... may enable the marketer to improve profits while retain ______________.
A. market shares B. market position C. market demand D. market control
16. It is extremely
important for marketers to understand...
... 21
Thử nghiệm thị trường Market Testing
–
Kiểm tra thị trường hàng hóa và người
dùng
Dự đóan 4 yếu tố
–
Trial
–
First ... thị dựa trên các trắc nghiệm kích thích
Tiếp thị dựa trên các trắc nghiệm có kiểm soát
Test Markets
–
How many test cities?
–
Which cities?
–
Length of test?
–
What information?
–
What action ... (c = a x b)
Unique or superior product .40 .8 .32
High performance to cost ratio .30 .6 .18
High marketing dollar support .20 .7 .14
Lack of strong competition .10 .5 .05
Total 1.00 .69
Rating...