... inside back cover What is MarketLeader and who is it for? MarketLeader is an elementary level businessEnglish course for businesspeople and students of businessEnglish It has been developed ... teaching and training in EFL, ESP and English for Business and is the author of numerous businessEnglish titles, including Agenda, World of Business, International Business Topics, and Keys to Management ... speaking skills in realistic business situations Each Case study ends with a writing task A full writing syllabus is provided in the MarketLeader Practice File MarketLeaderElementary also contains...
... holistic marketing, the lines between marketing and other business ss activities are blurring In addition to marketing, other departments in a company also have a role, r.vhich makes allocating marketing ... thelinesbetweenmorketingandotherbusiness 53-55) activities arelessclear a) Thedifferences between marketing andotherbusiness activities b) Thereis a bigdifference betweenmarketing andotherbusiness tr Word search ... marketing by Gary Silverman A In big companies, marketing depaft'holistic ments are adopting marketing' - a term that expresses the growing desire of companies to use a greater s variety of marketing...
... decreases a Rise b Raise c Increase d Growth Which is the odd one out? a Market niche b Market sector c Market research d Market segment 15 Many job satisfaction studies, perhaps surprising, have ... most motivating factor a Bureaucracy b Pay c Golden handshake d Perks A successful business has a motivated……………… a Leader b Workforce c Customer d People If a plan, an agreement or a relationship ... service a Image b Brand c Label d Logo A successful business has a world-famous…………….and an instantly recognized logo a Brand b Innovation c Leader d Headquarters Negotiations have broke down,...
... conversely inversely obversely The increased market linkages that now characterize the global economy have caused considerable product and labor market : many industries are now characterized ... upgrading, pressure downstream to keep prices low because of low margins, and pressures on labor markets to keep wages low squeeze squelch squint squirt ...