how to turn around problem employees and employees with problems
Contemporary Research in E-Marketing_1 pdf
Ngày tải lên :
21/06/2014, 03:20
... expected to add to an already-considerable literature and to enhance our understanding of this intrinsically interdisciplinary and global phenomenon Sandeep Krishnamurthy University of Washington, ... Moderator Effects Hypotheses 4(A) to 6(B) are related to moderator relationships Since we define the moderator variables of site profiles as dichotomous (high–low), the moderator analysis falls into ... Mano and Oliver (1993), we classify need and value factors of Zaichkowsky’s (1985) definition of involvement as related to the utilitarian evaluation of involvement, and interest and appeal factors...
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Contemporary Research in E-Marketing_2 pot
Ngày tải lên :
21/06/2014, 03:20
... respondents were told the names of the Web sites randomly assigned to them week before filling out the questionnaires related to utilitarian and hedonic evaluations of involvement and positive affect ... (g2 = 0.6, t = 2.27) Results Related to Moderator Relationship Hypotheses 4(A) to 6(B) are related to moderator relationship For analysis regarding Hypotheses and 6A (i.e., information profile of ... Important/Unimportant Means a lot to me/Means nothing to me Relevant/Irrelevant Valuable/Worthless Matters to me/Does not matter to me Of concern to me/Of no concern to me Significant/Insignificant...
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Contemporary Research in E-Marketing_3 docx
Ngày tải lên :
21/06/2014, 03:20
... growing and growing and expanding And we had to slowly close the other businesses and put all the staff here and this thing began to make money.” The investment in the first years was to the tune ... more on exotic and high-end vehicles, according to Simon Rothman, originator of eBay Motors and vice president of eBay’s U.S operations, cars such as the Ford Taurus and Honda Accord top the sales ... listings, and a rapidly expanding résumé database Business -to- Business or Business -to- Consumer Site? Since Naukri.com has both job seekers and corporates as its customers, there is some confusion as to...
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Contemporary Research in E-Marketing_4 docx
Ngày tải lên :
21/06/2014, 03:20
... co-branded section with Business Today called “Jobs Today.” But in that venture, too, according to the marketing manager of Naukri.com, Business Today stood on its own strength and Naukri.com stood ... because we understood the customer, we understood the recruiter, we understood the medium, we understood the technology that has to work in order to make money,” informs Sanjeev Bikhchandani Also, ... evaluate applicants with customizable online tests • Targeted banners • Newsprint ads – Candidates apply online to employers’ newsprint ads and process them with SiVA In addition to the above-mentioned...
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Contemporary Research in E-Marketing_6 pptx
Ngày tải lên :
21/06/2014, 03:20
... laddering interviews, and projective techniques to elicit factors such as customers’ attitudes, beliefs, values, and associations with brands, and so forth, which attract and retain customers Investigation ... when the customer abandons shopping on a site and moves to a competitor’s site, or when the customer may not want to return for a repeat purchase or visit Examples of breakdowns and obstacles ... persuading a customer to return to the site Therefore, generating a positive customer experience, and then continuously providing one, is important for (B2C) ebusinesses to attract and retain customers...
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Contemporary Research in E-Marketing_7 pot
Ngày tải lên :
21/06/2014, 03:20
... branding, and the other a purely online brand to show how online branding differs from traditional branding The first brand is Procter & Gamble’s Pampers diaper Similar to many name brands, Procter ... single customer with a customized offer Customers have the control to customize their own page and also to make recommendations directly to the company • Collaboration: Amazon collaborated with Gary ... emphasized and promoted here is the loyalty and trust of the customer Brand managers should adhere to keeping their online customers, along with their non-Internet customers, aware of their brand, and...
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Contemporary Research in E-Marketing_9 potx
Ngày tải lên :
21/06/2014, 03:20
... first, as it is possible to customize products and services, thanks to a greater monitoring and understanding of consumers’ needs The better understanding of one’s own customer expectations fosters, ... Berton, 1999): • Interactivity with the medium (e.g., interactively modifying the contents of a Web page), and • Interactivity through the medium (e.g., customer -to- customer, companyto-customer, ... technology, speed, communication, and information (Butler, 2001) All these factors, however, need to be adapted to each single company strategy, and obviously a standardized measurement is not desirable,...
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Contemporary Research in E-Marketing_10 pptx
Ngày tải lên :
21/06/2014, 03:20
... relate to dealing with operational and procedural problems (Samiee, 1998a) These problems are largely transaction-specific and include such practical problems as dealing with documentation and paperwork, ... and effort in learning how to use different Web sites and online services (Eid & Trueman, 2002) Therefore, satisfactory online experiences should contribute to customer loyalty and limit customers’ ... Educational and technological skills (e.g., familiarity with PCs and Internet technologies) • Proper understanding of foreign markets (e.g., linguistic and specific skills to deal with foreign customers...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_2 docx
Ngày tải lên :
21/06/2014, 13:20
... growing and growing and expanding And we had to slowly close the other businesses and put all the staff here and this thing began to make money.” The investment in the first years was to the tune ... more on exotic and high-end vehicles, according to Simon Rothman, originator of eBay Motors and vice president of eBay’s U.S operations, cars such as the Ford Taurus and Honda Accord top the sales ... listings, and a rapidly expanding résumé database Business -to- Business or Business -to- Consumer Site? Since Naukri.com has both job seekers and corporates as its customers, there is some confusion as to...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_4 docx
Ngày tải lên :
21/06/2014, 13:20
... customers’ goals Figure Customer perceived value for goal-directed behavior Customer’s Customer’s and goals goals and purposes purposes Tasks customer Tasks customer would like to would like to ... break up a complex problem into a series of smaller problems For example, a consumer’s goal to lose weight can be broken down into multiple subgoals such as to join a gym and eat a healthier ... accomplish the goal and the features and functionality necessary to support the user in their completion of the task To understand how a consumer wants to use a Web site to accomplish a personally...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_6 ppt
Ngày tải lên :
21/06/2014, 13:20
... branding, and the other a purely online brand to show how online branding differs from traditional branding The first brand is Procter & Gamble’s Pampers diaper Similar to many name brands, Procter ... single customer with a customized offer Customers have the control to customize their own page and also to make recommendations directly to the company • Collaboration: Amazon collaborated with Gary ... emphasized and promoted here is the loyalty and trust of the customer Brand managers should adhere to keeping their online customers, along with their non-Internet customers, aware of their brand, and...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_7 pdf
Ngày tải lên :
21/06/2014, 13:20
... prospective customers to buying customers, and from buying customers to loyal customers Despite the usefulness of the monitoring systems stated, the problems subsist however for those customers who ... extremely efficient tool It facilitates the interaction between customer and company, allowing the company not only to satisfy the customer’s requirements, but also to understand the needs and habits ... therefore fast, direct, and above all, interactive Businesses must radically change their position and start to listen and seriously communicate with their customers and potential customers Copyright...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_8 potx
Ngày tải lên :
21/06/2014, 13:20
... first, as it is possible to customize products and services, thanks to a greater monitoring and understanding of consumers’ needs The better understanding of one’s own customer expectations fosters, ... Berton, 1999): • Interactivity with the medium (e.g., interactively modifying the contents of a Web page), and • Interactivity through the medium (e.g., customer -to- customer, companyto-customer, ... technology, speed, communication, and information (Butler, 2001) All these factors, however, need to be adapted to each single company strategy, and obviously a standardized measurement is not desirable,...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_11 pptx
Ngày tải lên :
21/06/2014, 13:20
... conversations with each other, en route to answering questions To understand it, we must find its start in the preceding segment, segment As a topic switch in segment 4, the moderator keys to recent ... (segments 29 and 31) identify brand names in clothing and the names of stores that attracted teens because they were unique in concept, as well as in the brands stocked, which lead to their being ... to be heard, expect to be responded to, all the while forming opinions about products, services, or whatever the topic at hand We have “unpacked” the cues and clues to understanding the language...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_12 potx
Ngày tải lên :
21/06/2014, 13:20
... positioning a brand Brand equity is a set of assets and liabilities linked to a brand, its name, or symbol Brand loyalty, brand name awareness, perceived quality, brand associations, and other brand assets ... and girl with romantic overtones Over the years, the brand has followed the same positioning slant and has been targeting the youth With competitive brands following the same approach and brands ... unknown to Indian consumers The brand initially used a topical male celebrity to create awareness about the brand and later after the brand picked up in terms of sales, it introduced a topical...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_13 docx
Ngày tải lên :
21/06/2014, 13:20
... lower cost The book and entertainment industry had to adapt its strategy not to turn a threat into a growth opportunity The “customer-as-competitor” should be turned into a “customer-as-partner.” ... How to implement this model? How to develop customer service and lock-in at the same time? How to raise e-switching costs from customer’s satisfaction? Conclusions and Suggestions for Further ... by items such as how likely one is to pursue another relationship, how likely the partner is perceived to be willing to continue the relationship, and how obligated one feels to continue the relationship)...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_14 docx
Ngày tải lên :
21/06/2014, 13:20
... technology and psychology Millard works extensively with clients to ensure that they put the relationship into customer management She looks at how the human factor can become central to the development ... auction 43 automobiles 41 B B2B 65, 218 B2C 65, 218 Bikhchandani, S 67 brand building 150 brand equity 306 brand positioning 305 brick -and- mortar presence 148 business directories 60 business -to- business ... invites you to visit his Web site at http:// faculty.washington.edu/sandeep and his blog at http://sandeepworld blogspot.com * * * * * Daniela Andreini is a professor of marketing and e-commerce...
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Digital Version Contemporary Research E Marketing_2 doc
Ngày tải lên :
21/06/2014, 21:20
... customers’ goals Figure Customer perceived value for goal-directed behavior Customer’s Customer’s and goals goals and purposes purposes Tasks customer Tasks customer would like to would like to ... break up a complex problem into a series of smaller problems For example, a consumer’s goal to lose weight can be broken down into multiple subgoals such as to join a gym and eat a healthier ... accomplish the goal and the features and functionality necessary to support the user in their completion of the task To understand how a consumer wants to use a Web site to accomplish a personally...
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Digital Version Contemporary Research E Marketing_3 ppt
Ngày tải lên :
21/06/2014, 21:20
... laddering interviews, and projective techniques to elicit factors such as customers’ attitudes, beliefs, values, and associations with brands, and so forth, which attract and retain customers Investigation ... when the customer abandons shopping on a site and moves to a competitor’s site, or when the customer may not want to return for a repeat purchase or visit Examples of breakdowns and obstacles ... persuading a customer to return to the site Therefore, generating a positive customer experience, and then continuously providing one, is important for (B2C) ebusinesses to attract and retain customers...
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