data mining techniques in crm
CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES
Ngày tải lên :
22/10/2013, 09:15
... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.
[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and
Customer ... of Data Set
(training and test set)
Filling the
empty cells
MUSAFinal Analysis
Is the Data Set
Complete?
Yes
No
Selection of complete
questionnaires
CUSTOMER SATISFACTION USING DATA MINING
TECHNIQUES
Nikolaos ... Analysis
(Consistent family of criteria)
Development of questionnaire
Survey
MUSA
Data Mining
Search Engines
Rule Induction Engine
Data Mining Global
Satisfaction Predicction
Satisfaction
Functions
Patterns...
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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt
Ngày tải lên :
11/12/2013, 23:15
... terminology, data mining can be defined as ‘a decision
support process in which one search for patterns of information in data (Parsaye, 1997).
Figure 2: Rule Induction process
Data mining techniques ... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.
[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and
Customer ... average satisfaction indexes.
RULE BASED DATA MINING TECHNIQUES
The objective of data mining is to extract valuable information from one’s data, to discover the ‘hidden
gold’. In Decision Support...
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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES pdf
Ngày tải lên :
22/12/2013, 02:17
... the findings of the more sophisticated ACSI
findings of the same fast food establishments within the USA?
-1-
Tuesday, 17 January 2006
Measuring Customer Satisfaction In The
Fast Food Industry:
A ... service setting (SatSett)
Suits fast food industry well, because assessments are easy to
obtain
-12-
18/01/2006
Ulrich Öfele
4.2 Factorial Findings (III)
Customer satisfaction ratings (CSS ...
elsewhere in their business units.
Future research is recommended to extend the
application of the CSS to other industries such as
banking, entertainment etc.
to extension of study to other industries,...
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
Ngày tải lên :
07/04/2014, 11:16
... of data mining techniques to a real business problem. The case
study is used to introduce the virtuous cycle of data mining. Data mining is
presented as an ongoing activity within the business ... ultimately turning data into information, information into action, and
action into value. This is the virtuous cycle of data mining in a nutshell.
To achieve this promise, data mining needs to ... Data Mining 27
As these steps suggest, the key to success is incorporating data mining into
business processes and being able to foster lines of communication between
the technical data miners...
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data mining techniques
Ngày tải lên :
08/06/2014, 11:28
... Applications and Trends in Data Mining 649
11.1 Data Mining Applications 649
11.1.1 Data Mining for Financial Data Analysis 649
11.1.2 Data Mining for the Retail Industry 651
11.1.3 Data Mining for the Telecommunication ... Data Mining 666
11.3.3 Visual and Audio Data Mining 667
11.3.4 Data Mining and Collaborative Filtering 670
11.4 Social Impacts of Data Mining 675
11.4.1 Ubiquitous and Invisible Data Mining 675
11.4.2 ... a Data Mining System 660
11.2.2 Examples of Commercial Data Mining Systems 663
11.3 Additional Themes on Data Mining 665
11.3.1 Theoretical Foundations of Data Mining 665
11.3.2 Statistical Data...
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John wiley sons data mining techniques for marketing sales_20 pptx
Ngày tải lên :
21/06/2014, 04:20
... 199–201
brainstorming meetings, 37
branching nodes, decision trees, 176
budgets, fixed, marketing campaigns,
97–100
building models, data mining, 8, 77
Building the Data Warehouse (Bill
Inmon), ... prospecting, 89–90
metadata repository, 484, 491
methodologies
data correction, 72–74
data exploration, 64–68
data mining process, 54–55
data selection, 60–64
data transformation, 74–76
data ...
entropy, 179
finding, 172
Gini splitting criterion, 178
information gain ratio, 178, 180
intrinsic information of, 180
missing values, 174–175
multiway, 171
on numeric input variables,...
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John wiley sons data mining techniques for marketing sales_2 pptx
Ngày tải lên :
21/06/2014, 04:20
... of data mining techniques to a real business problem. The case
study is used to introduce the virtuous cycle of data mining. Data mining is
presented as an ongoing activity within the business ... ultimately turning data into information, information into action, and
action into value. This is the virtuous cycle of data mining in a nutshell.
To achieve this promise, data mining needs to ... cycle of data mining in practice. Figure 2.1
shows the four stages:
1. Identifying the business problem.
2. Mining data to transform the data into actionable information.
3. Acting on the information....
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John wiley sons data mining techniques for marketing sales_4 pdf
Ngày tải lên :
21/06/2014, 04:20
... the data mining process begins all over again.
Lessons Learned
Data mining comes in two forms. Directed data mining involves searching
through historical records to find patterns that explain ... 3/8/04 11:10 AM Page 97
Data Mining Applications 97
mining techniques used to generate the scores. It is worth noting, however,
that many of the data mining techniques in this book can and have ...
Directed data mining includes the tasks of classification, estimation, predic-
tion, and profiling. Undirected data mining searches through the same records
for interesting patterns. It includes...
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John wiley sons data mining techniques for marketing sales_5 pdf
Ngày tải lên :
21/06/2014, 04:20
... Statistics: Data Mining Using Familiar Tools 127
Looking at Discrete Values
Much of the data used in data mining is discrete by nature, rather than contin-
uous. Discrete data shows up in the form ... looking for accurate numbers in the near term, modeling
each step in the business processes may be the best approach.
Improving Collections
Once customers have stopped paying, data mining ...
Determining Customer Value
Customer value calculations are quite complex and although data mining has
a role to play, customer value calculations are largely a matter of getting finan-
cial definitions...
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John wiley sons data mining techniques for marketing sales_6 ppt
Ngày tải lên :
21/06/2014, 04:20
... several areas:
■■ Data miners tend to ignore measurement error in raw data.
■■ Data miners assume that there is more than enough data and process-
ing power.
■■ Data mining assumes dependency ... Statistics: Data Mining Using Familiar Tools 159
statisticians use similar techniques to solve similar problems, the data mining
approach differs from the standard statistical approach in several ... determine which of these possibili-
ties is correct, we would need to know who was contacted as well as who
responded.
Data Mining and Statistics
Many of the data mining techniques discussed in...
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Tài liệu The top ten algorithms in data mining docx
Ngày tải lên :
17/02/2014, 01:20
... clustering, statistical learning, association analysis,
andlinkmining,whichareallamongthemostimportanttopicsindataminingresearch
and development, as well as for curriculum design for related data mining, ... top 10 algorithms can promote data mining to
wider real-world applications, and inspire more researchers in data mining to further
explore these10 algorithms, including theirimpactand newresearchissues. ... representatives are initialized by
picking k points in
d
. Techniques for selecting these initial seeds include sampling
at random from the dataset, setting them as the solution of clustering a small...
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MEDICAL INFORMATICS Knowledge Management and Data Mining in Biomedicine docx
Ngày tải lên :
06/03/2014, 12:20
... health care administrator. He
6
MEDICAL INFORMATICS
2.
KNOWLEDGE MANAGEMENT, DATA MINING,
AND TEXT MINING: AN OVERVIEW
Knowledge management, data mining, and text mining techniques have ... Topics in Medical Informatics
Knowledge Management, Data Mining, and Text Mining in Medical
Informatics: The chapter provides a literature review of various
knowledge management, data mining, ... joint learning
using data and text mining.
We have compiled a list of interesting and exciting chapters from major
researchers, research groups, and centers in medical informatics, focusing...
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