data mining techniques and concepts han and kamber
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
Ngày tải lên :
07/04/2014, 11:16
... of techniques to
apply in a particular situation depends on the nature of the data mining task,
the nature of the available data, and the skills and preferences of the data
miner.
Data mining ... By data mining, of
course!
How Data Mining Was Applied
Most data mining methods learn by example. The neural network or decision
tree generator or what have you is fed thousands and thousands ... that, on a technical level, the data mining effort is working and
the data is reasonably accurate. This can be quite comforting. If the data and
the data mining techniques applied to it are powerful...
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Data Mining Classification: Basic Concepts, Decision Trees, and Model Evaluation Lecture Notes for Chapter 4 Introduction to Data Mining pptx
Ngày tải lên :
15/03/2014, 09:20
... Married 80K
?
10
Test Data
© Tan,Steinbach, Kumar Introduction to Data Mining 25
Splitting Based on Continuous Attributes
© Tan,Steinbach, Kumar Introduction to Data Mining 46
Tree Induction
Greedy ... Tan,Steinbach, Kumar Introduction to Data Mining 3
Illustrating Classification Task
© Tan,Steinbach, Kumar Introduction to Data Mining 13
Apply Model to Test Data
Refund
MarSt
TaxInc
YES
NO
NO
NO
Yes ... Attributes
Training Data
Model: Decision Tree
© Tan,Steinbach, Kumar Introduction to Data Mining 8
Decision Tree Classification Task
Decision
Tree
© Tan,Steinbach, Kumar Introduction to Data Mining 35...
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CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES
Ngày tải lên :
22/10/2013, 09:15
... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.
[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and
Customer ... of Data Set
(training and test set)
Filling the
empty cells
MUSAFinal Analysis
Is the Data Set
Complete?
Yes
No
Selection of complete
questionnaires
CUSTOMER SATISFACTION USING DATA MINING
TECHNIQUES
Nikolaos ... 1998, ‘A data mining application for issuing predictions, summarizing the data and
revealing interesting phenomena’, http://www.wizsoft.com/why.html.
[7] Mihelis G.; Grigoroudis E.; and Siskos...
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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt
Ngày tải lên :
11/12/2013, 23:15
... BASED DATA MINING TECHNIQUES
The objective of data mining is to extract valuable information from one’s data, to discover the ‘hidden
gold’. In Decision Support Management terminology, data mining ... one search for patterns of information in data (Parsaye, 1997).
Figure 2: Rule Induction process
Data mining techniques are based on data retention and data distillation. Rule induction models ... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.
[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and
Customer...
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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES pdf
Ngày tải lên :
22/12/2013, 02:17
... service quality and enhance growth
through increased consumerism
-2-
18/01/2006
Ulrich Öfele
Overview
:
1. Authors and outline of the text
2. Research objectives
3. Methodology and Instruments
4. ... cross cultural analysis
Managerial implications and recommendations
Style: scientific and statistical
-7-
18/01/2006
Ulrich Öfele
3. Methodology and Instruments:
Customer Satisfaction Survey ... of same methods with which SatPers and
SatSett were originally derived
Restaurants: Burger King, Checkers, Kentucky Fried
Chicken, McDonald’s Taco Bell and Wendy’s (cross national)
Questions...
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data mining techniques
Ngày tải lên :
08/06/2014, 11:28
... Applications and Trends in Data Mining 649
11.1 Data Mining Applications 649
11.1.1 Data Mining for Financial Data Analysis 649
11.1.2 Data Mining for the Retail Industry 651
11.1.3 Data Mining for ... Mining 667
11.3.4 Data Mining and Collaborative Filtering 670
11.4 Social Impacts of Data Mining 675
11.4.1 Ubiquitous and Invisible Data Mining 675
11.4.2 Data Mining, Privacy, and Data Security ... Commercial Data Mining Systems 663
11.3 Additional Themes on Data Mining 665
11.3.1 Theoretical Foundations of Data Mining 665
11.3.2 Statistical Data Mining 666
11.3.3 Visual and Audio Data Mining...
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John wiley sons data mining techniques for marketing sales_20 pptx
Ngày tải lên :
21/06/2014, 04:20
... level
data, 96
publications
Building the Data Warehouse (Bill
Inmon), 474
Business Modeling and Data Mining
(Dorian Pyle), 60
Data Preparation for Data Mining
(Dorian Pyle), 75
The Data ...
Business Modeling and Data Mining, 60
Data Preparation for Data Mining, 75
470643 bindex.qxd 3/8/04 11:08 AM Page 619
C
Index 619
calculations, probabilities, 133–135
call detail databases, 37 ...
discussed, 7
Data Preparation for Data Mining
(Dorian Pyle), 75
The Data Warehouse Toolkit (Ralph
Kimball), 474
data warehousing
customer patterns, 5
for decision support, 13
discussed, 4
database...
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John wiley sons data mining techniques for marketing sales_2 pptx
Ngày tải lên :
21/06/2014, 04:20
... Chapter 2
Data mining results change over time. Models expire and become less useful as
time goes on. One cause is that data ages quickly. Markets and customers
change quickly as well.
Data mining ... the data mining solu-
tion is more than just a set of powerful techniques and data structures. The
techniques have to be applied in the right areas, on the right data. The virtuous
cycle of data ... of techniques to
apply in a particular situation depends on the nature of the data mining task,
the nature of the available data, and the skills and preferences of the data
miner.
Data mining...
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John wiley sons data mining techniques for marketing sales_4 pdf
Ngày tải lên :
21/06/2014, 04:20
... 11:10 AM Page 97
Data Mining Applications 97
mining techniques used to generate the scores. It is worth noting, however,
that many of the data mining techniques in this book can and have been ... relationships suggest new hypotheses to test
and the data mining process begins all over again.
Lessons Learned
Data mining comes in two forms. Directed data mining involves searching
through historical ... independent of the data
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Data Mining Applications in
Marketing and Customer
Relationship Management
4
CHAPTER
Some people find data mining techniques interesting...
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John wiley sons data mining techniques for marketing sales_5 pdf
Ngày tải lên :
21/06/2014, 04:20
... of Statistics: Data Mining Using Familiar Tools 127
Looking at Discrete Values
Much of the data used in data mining is discrete by nature, rather than contin-
uous. Discrete data shows up in ... customers is richer than that
available for prospects and, because it is behavioral in nature rather than sim-
ply geographic and demographic, it is more predictive. Data mining is used to
identify ... valuable a typical channel A customer
is than a typical channel B customer—a figure that is as valuable as the cost-
per-response measures often used to rate channels.
Data Mining for Customer...
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John wiley sons data mining techniques for marketing sales_6 ppt
Ngày tải lên :
21/06/2014, 04:20
... in several areas:
■■ Data miners tend to ignore measurement error in raw data.
■■ Data miners assume that there is more than enough data and process-
ing power.
■■ Data mining assumes dependency ... 159
The Lure of Statistics: Data Mining Using Familiar Tools 159
statisticians use similar techniques to solve similar problems, the data mining
approach differs from the standard statistical approach ... patterns that might be picked up by data mining algorithms.
One major difference between business data and scientific data is that the
latter has many continuous values and the former has many discrete...
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