... it’s time to change your story Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story If you’re trying to influence, persuade, or convince others to believe in your message, you ... from Every brand story needs a strong sense of origin, with a distinct point of view, and clear cultural contribution These are your narrative anchors Develop a better sense of how yourbrand is ... you’ll learn to see the bigger story you’re truly meant to tell Regardless of your change-making agenda – your vision, brand, and leadership needs alignment for breakthrough results But the story...
... PageRank The two major marketing efforts to undertake when buildingyour business with Google are creating incoming links and optimizing your site This chapter is devoted to incoming links, and ... chance of being crawled (which sounds a little creepy) and to improve your site’s PageRank once in the index Chapter 3: BuildingYour PageRank Through Networking The dual role of networking Links ... Keeping your network relevant to the topic of your site has two benefits: ߜ First, you are more likely to succeed when you have something of value to offer — namely, the relevance of your site...
... Vision-culture gap Who are your stakeholders? What your stakeholders want from your company? Are you effectively communicating your vision to your stakeholders? Does your company practice the ... subcultures? Are your vision and culture differentiated from those of your competitors? Vision (managers) Culture (employees) ap What images stakeholders associate with your company? In what ways your employees ... Bauhaus-inspired tradition of simplicity Are your vision and culture sufficiently differentiated from those of your competitors? Your vision and culture are your signature Together, they are a powerful...