brady mk cronin jr jj amp brand rr 2002 apos performance only measurement of service quality a replication and extension apos journal of business research vol 55 no 1 pp 17 31

Phân tích sự hài lòng của bệnh nhân đối với các bệnh viện tại TP hồ chí minh theo mô hình thức bậc của brady và cronin

Ngày tải lên : 25/04/2016, 10:15

... lượng dịch vụ thường d a môn hình SERVQUAL (Parasuraman 19 85; 19 88) SERVPERF (Cronin Taylor, 19 92), đo theo thang đo SERVQUAL Parasuraman (19 88) Dù có số nghiên cứu d a mơ hình chất lượng dịch ... 3.7230 1. 0 311 4 3.6306 1. 02390 3.8344 711 39 3. 812 7 93676 3.8786 85 51 4 3.7784 86585 3.86 81 92 210 3.83 91 66 217 3.7704 9553 9 3.9842 87273 3.7704 93298 3.8522 87246 3. 817 9 98459 Câu hỏi Cách giao tiếp ... bất an 3.6702 3.5096 83535 93346 3.5752 1. 09666 3.4063 1. 0 8553 3.5435 1. 22370 3.3509 1. 23263 3.4063 1. 15404 3.5224 1. 25626 3.7625 1. 0 918 5 3. 6552 80023 3.7 810 9 715 8 3.4248 1. 1 415 7 3.7599 9 014 3...

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USING BRAND AS AN EFFECTIVE WEAPON TO COMPETE IN THE MARKET: A CASE STUDY OF NHAT LINH COMPANY

Ngày tải lên : 13/04/2013, 10:29

... Class Class Stretching Stretching Up Up Ad Hoc Ad Hoc Brand Brand Extensions Extensions Co-Branding Co-Branding Creating aa Creating Range Brand Range Brand Figure 2.3 : A Variety of Ways of ... decisions • Brands offer quality assurance and reduce risks • Brands help self-expression • Brands offer friendship and pleasure 2.3.2 A brand is more than a product Brand is more than a product Branding ... brand identity such as: • Brand identity is a unique set of brand associations that the brand strategist aspires to create or maintain These associations represent what the brand stands for and...

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Journal of Business Case Studies – November/December 2009 Volume 5, Number 6 13 An Apparel Brand‘s Channel Strategy: The Case of Oliver in Korea

Ngày tải lên : 17/04/2013, 20:23

... infant apparel sales have expanded significantly recently as the result of increased marriage rates and birth rates, kids‘ apparel sales volumes accounted for only 3.7% of total apparel sales ... market share accounts for 25% of the apparel market and a great number of premium apparel brands are targeted toward department store consumers Apparel brand suppliers, therefore, tend to regard ... for adult apparel Kids‘ apparels are also not restricted to fit, which is not the case with adult apparel However, the internet channel also has its inherent disadvantages Apparel brand suppliers...

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The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city

Ngày tải lên : 11/08/2017, 21:23

... loyalty Figure 2 .1: The structure of brand image 31 Brand image Uniqueness of brand associations Favorability of brand associations Strength of brand association Type of brand associations Attributes ... restaurant brand image can be measured by customer perception and evaluation of restaurant brand Based on the structure of brand image, the measurement can focus on brand attitude, brand benefit ... consists of brand awareness and brand image Brand awareness is a concept which reflects the strength of a brand s presence in the customer’s mind (Pappu, Quester and Cooksey, 2005) Brand image is an...

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Brand Identity System Design

Ngày tải lên : 27/08/2012, 09:00

... Bellamans, BrainMark Vietnam Brand Identity System | insight Brand Identity System | M cl c N i dung L im u Trang Logo & nh ng nguyên t c b n 17 Ý ngh a 18 Kích thư c không gian xung quanh logo 23 ... TRI N LOGO LENCII Brand Identity System | 21 Ý NGH A C A LOGO SFONE Brand Identity System | 22 Ý NGH A C A LOGO SFC Brand Identity System | 23 KÍCH THƯ C VÀ KHƠNG GIAN XUNG QUANH LOGO • Kích thư ... Db Brand Identity System | 42 top of mind Brand Identity System | 43 slogan Brand Identity System | 44 CÁCH TRÌNH BÀY CÂU SLOGAN N i dung, Slogan c thi t k ph i d a vào nh ng yêu c u b n: Slogan...

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A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants).pdf

Ngày tải lên : 24/09/2012, 17:19

... dimensions of consumer’s basedbrand equity namely brand awareness, brand image, perceived quality and brand loyalty Among the three dimensions, brand loyalty appears to have the least brand equity rating ... differentiate a brand from another 2.3.4 Brand loyalty According to Aaker (19 91, p39), brand loyalty is “the attachment that a customer has to a brand Yoo and Donthun (20 01) also referred to brand ... and Prasad and Dev (2000) also adopted four of Aaker (19 91) component i.e brand awareness, perceived quality, brand loyalty and brand association Yoo et al (2000) adopted three of Aaker (19 91) component...

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Mạch điện tử - chương 7 - OP-AMP-Khuếch đại và ứng dụng

Ngày tải lên : 10/10/2012, 15:51

... Op -Amp 7 41 Chương 7: OP -AMP_ Khuếch đại ứng dụng * Băng tần độ lợi đơn vị (unity-gain bandwidth) Là băng tần op -amp có độ lợi vòng hở Thí dụ op -amp 7 41 B=1MHz * Thời gian chyển tiếp (thời gian ... va B - vo B B 7 41 + B Chương 7: OP -AMP_ Khuếch đại ứng dụng vo va vi − va va − vo = Ri Rf A= − Giải, ta tìm được: A v = vo = vi − Rf Ri ⎛ R + Rf 1+ ⎜ i A ⎜ Ri ⎝ (7. 41) ⎞ ⎟ ⎟ ⎠ Nhận xét ta thấy Av ... vi • 7 41 vo vo vi − va vo − va va = Rf Ri Ta có: A = - va Rf Ri Hình 7.69 Rf v Ri (7.40) Giải hệ thống ta tìm được: A v = o = Rf vi 1+ Ri R Trong đó: + f độ lợi Av xem op -amp lý tưởng Ri 1+ Từ...

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Brand : nhãn hiệu

Ngày tải lên : 22/10/2012, 17:04

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Brand Architecture: Kiến trúc thương hiệu

Ngày tải lên : 22/10/2012, 17:04

... 1- Danh mục thương hiệu (brand portfolio) 2- Vai trò cụ thể thương hiệu danh mục 3- Vai trò thương hiệu bối cảnh thị trường-sản phẩm 4- Cấu trúc danh mục thương hiệu 5-...

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Global brand communities

Ngày tải lên : 23/10/2012, 15:16

... symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs", Journal of Personality and Social Psychology, Vol 81 No. 3, pp. 492-508 [Manual request] [Infotrieve] Algesheimer, ... community of a variety of sub-tribes allocating different meanings to a particular brand, and sometimes going as far as to battle with another This plurality of meanings and proliferation of latent ... interest in a specific brand and create a parallel social universe ripe with its own values, rituals, vocabulary and hierarchy From an international branding point of view, the brand community...

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