... hypercoagulability, TEG measurements may indicate distinct changes in coagulation in septic patients that can not be measured by standard tests After correlation of these laboratory findings with clinical ... Critical Care Vol 11 No Hoffmann and Schick was indicated in the study by Gonano and colleagues [1] by TEG measurements with high inter-individual variability Despite this variability, in this ... clinical data, TEG may become important for future trials investigating pharmacological anticoagulation strategies in patients with severe sepsis Competing interests JNH has received honoraria for...
... genus Asobara (Braconidae) are important parasitoids of larvae of Drosophila, including D melanogaster They evade encapsulation by laying eggs that adhere to the fat body and other internal organs ... larvae; 48 and 72 hours, 30 larvae) Microarray analysis deposited research RNA isolation and array hybridizations reports A single parasitoid was observed searching for 30 host larvae ina patch ... Differential expression after parasitoid attack Figure and known immunity genes Venn diagrams of genes that changed expression after parasitoid attack Venn diagrams of genes that changed expression after...
... “Brands not have to die They can be murdered And the marketing Draculas are draining the very lifeblood away from brands Brands are being bargained, belittled, bartered and battered Instead of ... relevant and sustainable competitive advantage.17 Having a competitive advantage is like having a gun ina knife fight This is true, but today most advantages don’t stay relevant and few are sustainable ... advertising.”8 rands Everything is a brand: Coca-Cola, FedEx, Porsche, New York City, the United States, Madonna, and you—yes, you! A brand is any label that carries meaning and associations A great brand...
... “Brands not have to die They can be murdered And the marketing Draculas are draining the very lifeblood away from brands Brands are being bargained, belittled, bartered and battered Instead of ... advertising.”8 rands Everything is a brand: Coca-Cola, FedEx, Porsche, New York City, the United States, Madonna, and you—yes, you! A brand is any label that carries meaning and associations A great brand ... projected in all of Virgin’s marketing activities Some of Virgin Atlantic’s Airways’ flights include massages, live rock bands, and casinos Flight attendants are fun-loving and enjoy joking with the passengers...
... 182 Marketing InsightsfromA to Z • From mass marketing to customized marketing The mass market is splintering into mini-markets and your company now has the capability of marketing to one ... companies believe they can make a greater return • From operating in the marketplace to operating in cyberspace Smart companies are developing a presence online as well as off-line They are using ... the Internet for buying, selling, recruiting, training, exchanging, and communicating • From single-channel marketing to multichannel marketing Companies no longer rely on one channel to reach and...
... stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage but by layering one advantage on top of another over time The Japanese have ... notion that a company wins by building a relevant and sustainable competitive advantage.17 Having a competitive advantage is like having a gun ina knife fight This is true, but today most advantages ... manufacturer Caterpillar’s brand personality triggers such associations as hardworking, resilient, tough, bold, and determined So Caterpillar has been able to launch Cat jeans, sandals, sunglasses,...
... share and heart share will inevitably make gains in market share and profitability Marketing thinking is shifting from trying to maximize the company’s profit from each transaction to maximizing ... prospects, and limits the mailing to them In this way, the company saves money with a smaller mailing and achieves a higher response rate Most mailings focus on achieving a single sale They lack anything ... file after each sales visit Your telemarketers can gather additional information by phoning customers or credit rating agencies The third challenge is to maintain and update the information About...
... fairyland castles, pirate 62 Marketing InsightsfromA to Z ships, and the like The aim of the experiential marketer is to add drama and entertainment to what otherwise might pass as stale fare ... discrediting the company to whoever will listen mage and Emotional Marketing Companies are increasingly turning to image and emotional marketing to win customer mind share and heart share Although ... want • Return on sales Some companies focus on achieving or maintaining a certain margin But the margin is meaningless without matching it to the sales volume generated per dollar of assets (asset...
... 78 Marketing InsightsfromA to Z A major bank announced a new savings plan in the newspapers but hadn’t explained the plan to its branch managers An engineering firm made a decision to ... Owning physical property can be a liability All a company needs is access to physical assets To operate as a lean company may call for decapitalizing—outsourcing activities and shrinking working ... that innovation can be a strategic capability, 83 84 Marketing InsightsfromA to Z just like in some companies quality is a discipline.38 Innovation is not achieved by a two-day brainstorming...
... fulfillment—requires teamwork from several departments Increasingly major company initiatives are launched as interdisciplinary team projects, not department projects 99 100 Marketing InsightsfromA to Z Management ... everything they now have and more anagement Management is the task of making trade-offs and juggling contradictions Harvard’s Rosabeth Moss Kanter observed: “The ultimate corporate balancing act: ... Marketing InsightsfromA to Z Building loyal customers requires a company to discriminate We are not talking about racial, religious, or gender discrimination We are talking about discriminating...
... what we call marketing ability, and it is marketing ability that companies look for in their search for a marketing vice president arkets Markets can be defined in different ways Originally a market ... exist The major media include television, radio, newspapers, magazines, catalogs, direct mail, telephone, and online Each medium has its advantages and disadvantages in terms of cost, reach, frequency, ... restaurant.’ This means opening and run- Mission 125 ning great restaurants and providing exceptional quality, service, cleanliness and value (QSCV).” Virgin Atlantic Airways’ success is partly...
... information exchange, joint planning, ordering, and payments 154 Marketing InsightsfromA to Z the relational marketing approaches Companies selling in large consumer markets practice a greater ... in particular, companies need to concentrate their investments ina smaller group of power brands that command a price premium, high loyalty, anda leading market share, and are stretchable into ... hand Ad campaigns have the advantage of being under greater 146 Marketing InsightsfromA to Z control than PR The media are purchased for the ads to appear at specific times; the ads are approved...
... and value Some individuals are gifted salespeople They can sell refrigerators to Eskimos, fur coats to Hawaiians, sand to Arabs, all at a profit, and then repurchase them at a discount Good salespeople ... within the existing organization or deserves to 164 Marketing InsightsfromA to Z be set up as a separate business In the latter case, Nirmalya Kumar calls it a strategic segment For example, ... with a cause that many people believe in, the company can enhance its corporate reputation, raise brand awareness, increase customer loyalty, build sales, and increase favorable press coverage.55...
... analysis (Alfandari & Schaffer, 1996; Lehmann and al, 1998) and anecdotal evidence suggest indeed that delays in the payment of wages has been a dominant form of labor market adjustment in Russia 11 ... qualitative variable having ten modalities The estimation in Table shows that credit is allocated towards enterprises that produce for inventories, have bad real and financial performances, and ... synthetic variables -the coordinates of each firm along axis f1 and f2- which are continuous and orthogonal, by construction, and incorporate a large fraction of the information present in the data set...
... were 5¢-AGAGAGAA TTCATATGTCAGATTTGTTCAG-3¢ for N-domain+, 5¢CTGAAAACGCTAAGCATATGGGTATTACGA-3¢ for C-domain–, and 5¢-CTTGCTGATGCACATATGGGGAA AGAAAGC-3¢ for C-domain+, where underlined bases show ... variants are schematically shown in comparison with that of the intact protein in Fig Because a long a3 helix spans both the N- and C-domains, and because the region containing only a1 and a2 ... labile domain anda heat stable domain Bentahir et al [13] have proposed that a heat labile domain provides a sufficient flexibility around the active site, anda heat stable domain provides a sufficient...
... measurement in pediatric clinical practice: an appraisal and precept for future research and application Health Qual Life Outcomes 2005, 3:34 Balluffi A, Kassam-Adams N, Kazak A, Tucker M, Dominguez ... a tertiary PICU with 14 beds admitting patients from the greater Amsterdam area Medical, surgical and trauma patients and patients from all pediatric subspecialties are admitted In this study ... population are available The instruments measure HRQoL on a group level ina reliable and valid way Reliability (Cronbach's alpha) in the general populations are moderate to good (0.59–0.84) for all...
... generation Black area is a permanent stream runoff source Horizontally-hatched areas generate runoff seasonally in late winter, spring and early summer Areas enclosed with a dashed line act as ... Hydrotechnical meliorations Drainage channels Praha, ČSNI 1993 (in Czech) Drainage (1973): Principles and applications Part II – Theories of drainage and watershed runoff Wageningen, International Institute ... East Bohemia (Švihla et al 2005; Černohous 200 6a) The watershed has a drainage area of 32.6 with the land-surface elevation ranging from 880 to 940 m a. s.l Soils in the UDL study area are classified...
... Campelo et al Figure Location of the study areas and the meteorological stations (*) The full squares and the open squares indicate the sampling sites in the coastal area andin the inland area, ... was significantly higher in the inland area (p < 0.05) The mean sensitivity and standard deviation for earlywood, latewood and tree-ring widths were higher in the inland area than in the coastal ... IADFs in P pinea growing in the coastal and inland regions of Alentejo (southern Portugal), and (iii) to establish the relationships between IADFs and climate MATERIAL AND METHODS 2.1 Study areas...
... Mbanya and Ramiaya (2006) [27] **Ghana figures based on 2004 survey data from Agyemang (2006) and Agyemang et al (2006); Cameroon figures from 2003 survey data from Kamadjeu et al (2006), data ... health administration and policymaking and strategic networking and collaboration with international partners Participatory chronic disease prevention Ghanaian and Cameroonian responses differ in terms ... diseases Diabetes Clinics were established across the country with at least 18 diabetes clinics in Bamenda, Yaoundé and Douala and at least one clinic in each of the remaining regions The CAMBoD...
... relationships and actors and mechanisms simultaneously acting as principals and agents, weakening accountability links Oliveira Cruz and McPake Globalization and Health 2011, 7:20 http://www.globalizationandhealth.com/content/7/1/20 ... political principals to an aid agency in charge of implementation of aid programmes Within the aid agency, a hierarchical command chain creates a series of principal-agent relationships When actual ... agencies(including GHIs) and the government of Uganda (and its various parts) The importance of real-life context is captured by qualitative research in general [24] andin particular by a case -study approach...